Instantly, when a North American automotive consumer hears the words, “European car”, he thinks of premium, luxury, expensive nameplates….. and Volkswagen. Well, Volkswagen is frequently priced on a premium scale, too. Then there’s low-volume players like Mini, smart, Ferrari, Maserati, Bentley and the like.
In Europe, European automakers obviously include Mercedes-Benz, BMW, Audi, Volvo, Saab, and Jaguar. But less famous European cars are made by value-oriented brands like Citroen, Skoda, Dacia, and Fiat. Not to mention Renault, Peugeot, Vauxhall/Opel, SEAT, and Alfa Romeo.
In the end, Canada’s best-selling European car models are made, in essence, by three conglomerates and are represented by just five nameplates. That’s all well and good, but wouldn’t you like to be given the chance to drive a mainstream European car that isn’t a Volkswagen? The Fiat 500 will give you that chance early on in 2011. Alfa Romeo should be selling cars here eventually, too. But how ’bout that Citroen DS3 you had your eye on during holidays in Paris? No can do. The Renault Twingo your little sister fell in love with whilst studying in Cambridge? Not gonna happen. Oh, the Skoda Roomster The Good Car Guy fell in love with during the World Hockey Championships? Can’t have.
What you can have is the 2011 BMW 535i or the all-new and much cheaper 2011 Volkswagen Jetta. There are even deals on the 2.0 TFSI versions of the 2011 Audi A4.
These are the ten most popular European cars in Canada, a list that likely isn’t going to change too much in the near future.