Total U.S. sales of the joint Toyota/Subaru sports car hit 2536 units in August 2012, harshly divided with 75% of buyers choosing in Scion’s favour. For both Toyota’s Scion division and Subaru (partly owned by ToMoCo, remember), August was the second-best month out of the four in which the BRZ and FR-S have been available.
Sporty Car Sales Chart
Click Either Chart For A Larger View
1913 sales – the FR-S’s total – sounds like a lot. And relatively speaking, it is. Nissan only sold 536 370Zs in August, and the Z is marketed with two different bodystyles. Volkswagen’s Golf GTI and Golf R combined to outsell the Scion by just 13 units.
Yet, as always, true sports car volume is found in domestic showrooms where muscle cars like the Chevrolet Camaro and Ford Mustangs are sold. Okay, they’re not really sports cars, not in the classic definition. But they do send lots of power to the rear wheels, they have two doors, and they place an emphasis on style over practicality. Chevrolet sold 3.5 Camaros for every one FR-S sold. And while Scion dealers won’t be unhappy with their totals, you can see why industry observers consider the Camaro and Mustang to be current successes, not just historically important nameplates. The Camaro and Mustang are America’s 47th and 48th-best-selling vehicles this year.
One other way to sell a lot of sporty coupes is to turn an inexpensive Korean hatchback into a two-door, then add a hidden third door, a weird name, and a turbocharged version. The Hyundai Veloster doesn’t and shouldn’t have the cachet of the Scion FR-S or Volkswagen GTI among auto enthusiasts. But it effectively sits on a fence between the Accent and Genesis Coupe (U.S. sales of which are frustratingly included in the Genesis’ overall total) and since the FR-S’s introduction has outsold the Scion 13,345 to 6332.
Premium Sports Car Sales Chart
Easy math: Based purely on the MSRP of the basic FR-S we can say Scion sold $47.8 million worth of FR-S metal in August. Based purely on the MSRP of the basic 911, we’ll say Porsche sold $51.6 million worth of 911s in August. See why the luxury car business is such a good business? Who needs volume when you can drain bank accounts?
Want to go back in time? As always, historical monthly and yearly sales figures for any vehicle currently marketed in North America can be accessed through the first dropdown menu at GCBC’s Sales Stats home or, for non-mobile users, near the top right of this page. But we’ve added links in the tables below which will take you directly to each vehicle’s sales page. Just click the model name. That’ll save you a couple steps.
After the jump you’ll find detailed August and year-to-date U.S. sales figures for more than three dozen coupes, convertibles, roadsters, grand tourers, and sporty derivatives of normal cars. Click either of the two accompanying charts for a larger view.
Source: Manufacturers & ANDC Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.