2012 Toyota Prius C Blue

USA August 2012 small car sales chart
Small Car Sales Chart
Click Any Chart For A Larger View

Although Toyota’s only been selling them for six months, the Prius C has racked up 44 more sales than the brand’s Yaris subcompact has all eight months of 2012. Base prices in the Yaris hatchback range extend from $14,115 to $16,400. The Prius C starts at $18,950. Year-to-date, the Prius C accounts for 13.8% of all Prius sales.

Neither of the two Toyota subcompacts were by any means the most popular small cars in America in August 2012. Not only did Toyota’s own Corolla (including the Matrix) sell seven times for every Prius C, the Honda Civic and Chevrolet Cruze both sold more often than the Corolla. This always seems slightly more impressive coming from Chevrolet where the sedan goes it alone. Honda sells both a Civic sedan and a Civic Coupe; Toyota obviously sells the Corolla sedan and Matrix hatchback. Cruze sales are down substantially this year despite the overall industry’s 15% growth.

USA August 2012 midsize car sales chart
Midsize Car Sales Chart

Toyota’s presence in the larger midsize sector is indisputably vast. America’s best-selling car doesn’t control the midsize sedan segment – no car comes close to doing so – but the Camry’s consistent leaderboard-topping is an impressive thing to behold. 41% of the Toyota brand’s passenger car sales in August were Camry-derived. Sales of the best-selling car in America are up 37% in 2012.

USA large car sales chart August 2012
Large Car Sales Chart

Toyota’s strength in the small and midsize sectors is not repeated in the large mainstream segment. Where Chevrolet makes hay selling Impalas at bargain basement prices and Chrysler and Dodge do well with strong styling statements, where Nissan somehow manages to sell a car that costs so much more than an Altima and almost as much as an Infiniti G, where Buick continues to sell more LaCrosses than Veranos, Toyota does not sell many Avalons at all. 

Will the unusual design of the next Avalon change all this? Possibly, but this isn’t a fast-changing segment.

As always, historical monthly and yearly sales figures for all these vehicles can be accessed through the first dropdown menu at GCBC’s Sales Stats home or, for non-mobile users, near the top right of this page. After the jump you’ll find detailed August U.S. sales results for small, midsize, and large cars. Not all are perceived to be direct rivals. The three accompanying charts, which you can click for a larger view, rank vehicles by August volume, rather than alphabetically.

Small Car
August 2012
%
Change
Year To Date
YTD
% Change
Buick Verano
5200
—– 25,104 —–
Chevrolet Sonic/Aveo
8704
+ 235% 57,280 + 108%
Aveo
1
– 99.96% 59 – 99.8%
Chevrolet Cruze
25,975
+ 19.1% 154,813 – 8.6%
Chevrolet HHR
—–
– 100% 169,427 – 99.9%
Chevrolet Spark
2630
—– 4090 —–
Dodge Caliber
332
– 89.7% 9834 – 64.9%
Dodge Dart
3045
—– 4019 —–
Fiat 500
4150
+ 33.6% 28,566 + 158%
Ford Fiesta
4176
– 28.4% 39,561 – 25.7%
Ford Focus
19,073
+ 35.3% 166,950 + 31.5%
Honda Civic
24,897
+ 106% 212,483 + 38.3%
Honda Fit
5020
+ 26.8% 33,918 – 21.5%
Hyundai Accent
5398
+ 2.1% 47,125 + 30.0%
Hyundai Elantra
17,989
+ 19.5% 134,270 + 0.5%
Kia Forte
7300
+ 9.3% 54,316 – 5.1%
Kia Rio
3602
+ 447% 29,644 + 118%
Kia Soul
10,191
+ 48.0% 83,889 + 16.5%
Mazda 2
917
– 33.9% 11,973 + 21.0%
Mazda 3
11,120
+ 18.0% 79,674 + 13.4%
Mini Cooper
3668
+ 48.7% 30,289 + 9.9%
Mitsubishi i MiEV
37
—– 403 —–
Mitsubishi Lancer
1583
– 25.4% 11,442 – 21.1%
Nissan Cube
634
+ 6.0% 5297 – 59.9%
Nissan Sentra
10,623
+ 31.8% 76,495 – 6.6%
Nissan Versa
9186
+ 7.2% 77,556 + 29.7%
Scion iQ
548
—– 6189 —–
Scion xB
1879
+ 5.3% 13,793 + 19.3%
Scion xD
1004
+ 33.9% 7483 + 13.0%
smart fortwo
753
+ 85.9% 6281 + 91.0%
Subaru Impreza
5400
+ 60.7% 57,580 + 108%
Suzuki SX4
1003
– 15.1% 8558 + 1.7%
Toyota Corolla/Matrix
24,311
+ 48.1% 199,677 + 16.9%
Toyota Prius C
3428
—– 22,744 —–
Toyota Yaris
1458
+ 31.1% 22,700 + 59.9%
Volkswagen Beetle
3451
—– 18,944 + 1718%
Volkswagen Golf
4268
+ 31.9% 29,158 + 18.9%
Volkswagen Jetta
15,446
+ 6.5% 112,278 – 7.9%

Midsize Car
August 2012
%
Change
Year To Date
YTD
% Change
Buick Regal
2072
– 45.8% 18,684 – 36.3%
Chevrolet Malibu
14,495
– 18.8% 168,277 + 5.1%
Chevrolet Volt
2831
+ 837% 13,497 + 326%
Chrysler 200
11,997
+ 10.5% 90,386 + 73.1%
Dodge Avenger
7973
+ 26.2% 66,023 + 63.4%
Ford Fusion
21,690
+ 21.0% 181,865 + 7.7%
Honda Accord
34,848
+ 89.0% 218,665 + 34.7%
Honda Crosstour
2020
+ 42.1% 12,857 – 0.6%
Honda Insight
341
– 64.5% 4801 – 63.4%
Hyundai Sonata
19,624
– 5.1% 158,014 + 0.9%
Kia Optima
13,949
+ 127% 100,424 + 103%
Mazda 6
1592
– 39.6% 28,250 + 36.1%
Mitsubishi Galant
576
– 46.6% 11,778 – 9.2%
Nissan Altima
25,889
+ 12.5% 209,592 + 19.0%
Nissan LEAF
685
– 49.7% 4228 – 31.5%
Subaru Legacy
3872
+ 18.4% 31,465 + 11.6%
Subaru Outback
11,285
+ 49.0% 74,621 + 11.1%
Suzuki Kizashi
430
– 24.6% 3974 – 20.2%
Toyota Camry
36,720
+ 21.6% 280,536 + 37.1%
Toyota Prius
21,111
+ 122% 164,408 + 95.9%
Prius Liftback
13,311
+ 122% n/a n/a
Prius C
3428
—– 22,744 —–
Prius V
3325
—– n/a —–
Prius Plug-In
1047
—– 6068 —–
Toyota Venza
3687
– 1.0% 27,185 + 3.0%
Volkswagen Passat
10,090
+ 3113% 74,162 + 4219%
Volkswagen CC
2094
– 11.7% 13,049 – 39.9%

Large Car
August 2012
%
Change
Year To Date
YTD
% Change
Buick LaCrosse
5593
+ 3.2% 40,486 – 0.6%
Buick Lucerne
10
– 99.3% 964 – 94.3%
Chevrolet Impala
17,066
+ 28.0% 124,920 + 0.5%
Chrysler 300
4668
+ 64.7% 48,868 + 158%
Dodge Charger
5419
+ 29.8% 57,622 + 21.7%
Ford Taurus
6710
+ 34.4% 51,293 + 18.6%
Hyundai Azera
959
+ 978% 5102 + 284%
Nissan Maxima
5181
– 13.5% 40,403 + 5.1%
Toyota Avalon
1761
– 26.4% 20,102 + 8.5%

Source: Manufacturers & ANDC

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