Small Car Sales Chart
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Although Toyota’s only been selling them for six months, the Prius C has racked up 44 more sales than the brand’s Yaris subcompact has all eight months of 2012. Base prices in the Yaris hatchback range extend from $14,115 to $16,400. The Prius C starts at $18,950. Year-to-date, the Prius C accounts for 13.8% of all Prius sales.
Neither of the two Toyota subcompacts were by any means the most popular small cars in America in August 2012. Not only did Toyota’s own Corolla (including the Matrix) sell seven times for every Prius C, the Honda Civic and Chevrolet Cruze both sold more often than the Corolla. This always seems slightly more impressive coming from Chevrolet where the sedan goes it alone. Honda sells both a Civic sedan and a Civic Coupe; Toyota obviously sells the Corolla sedan and Matrix hatchback. Cruze sales are down substantially this year despite the overall industry’s 15% growth.
Midsize Car Sales Chart
Toyota’s presence in the larger midsize sector is indisputably vast. America’s best-selling car doesn’t control the midsize sedan segment – no car comes close to doing so – but the Camry’s consistent leaderboard-topping is an impressive thing to behold. 41% of the Toyota brand’s passenger car sales in August were Camry-derived. Sales of the best-selling car in America are up 37% in 2012.
Toyota’s strength in the small and midsize sectors is not repeated in the large mainstream segment. Where Chevrolet makes hay selling Impalas at bargain basement prices and Chrysler and Dodge do well with strong styling statements, where Nissan somehow manages to sell a car that costs so much more than an Altima and almost as much as an Infiniti G, where Buick continues to sell more LaCrosses than Veranos, Toyota does not sell many Avalons at all.
As always, historical monthly and yearly sales figures for all these vehicles can be accessed through the first dropdown menu at GCBC’s Sales Stats home or, for non-mobile users, near the top right of this page. After the jump you’ll find detailed August U.S. sales results for small, midsize, and large cars. Not all are perceived to be direct rivals. The three accompanying charts, which you can click for a larger view, rank vehicles by August volume, rather than alphabetically.