Monday marks the day on which manufacturers will release auto sales data for September 2011. TrueCar expects to see the market grow by 10% compared with September 2010, though the market will retract slightly from August. Educated guesses for specific automakers are indeed just that: hypotheses.
That said, Japanese production is on the rise, a factor which should surely help North American volume rise, if not in September than in the near future. And Ford believes U.S. sales were stronger in September than they’ve been since early this year.
September data isn’t yet here, of course. We owe it to ourselves to look back at August 2011 in order to be properly prepared for Monday and all the charts The Good Car Guy will publish in the days thereafter.
On September 4, The Good Car Guy made note of the fact that the Nissan LEAF out-sold a lot of cars in August, including the Nissan Armada and Mazda 5. The LEAF came within 25 sales of the Mazda 2. This means the LEAF easily missed landing on America’s Worst-Selling Cars list, an escape the Chevrolet Volt couldn’t make. It’s not as though the Volt led the pack, a feat accomplished by the Honda Ridgeline, Hyundai Azera, and Lexus LFA, depending on how you like your worst-selling vehicle list compiled.
Sales of the new 2012 Chevrolet Sonic began in August. They’ll get moving soon, but it’ll be tough for Chevrolet to sell one of the more expensive subcompacts when the company’s compact car is the best-selling vehicle in its class. Up another notch in size, the Chevrolet competitor ranked sixth among midsizers, just behind the Ford Fusion. Chevrolet also sold 203 copies of the Australian-bred Caprice cop car.
The large luxury car segment has become Nascar-like in its ability to find sales parity. August’s leader, the Mercedes-Benz S-Class, out-sold the segment’s weak link (Jaguar’s XJ) by only 674 units last month. The Mercedes-Benz E-Class out-sold the Acura RL by 5587 units, a 136-to-1 ratio. Speaking of Acura, the MDX finds more than 38 buyers for every single ZDX buyer.
Canada’s worst-selling car was the Hyundai Veloster, but that’s a hugely misleading statistic. The Veloster only went on sale at the very end of the month. The Acura RL deserves to wear that embarrassing crown.
The small luxury SUV category features a great deal of parity, though BMW’s two entrants combined to beat the next-best Mercedes-Benz GLK by more than 200 units. Not quite as hip as the BMW X1, Cadillac DTS sales slid to just one in August. Lincoln sold two Town Cars. Other large luxury cars fared somewhat better.