Each month after American Honda has finished calculating the previous month’s Sales Stats, executives must feel a moment of pride upon realizing that the company isn’t relying on its least-expensive models for volume. Though it’d certainly be nice for Honda if the company could sell more Fits in the United States, October 2010 revealed numbers which show its two most-successful models selling at greater levels than the company’s two least-expensive cars. The Honda Fit and Honda Civic ranked sixth and third, respectively, in Honda’s lineup. (The Acura MDX was within poaching range of the Fit, too.)
A far greater portion of American Honda’s sales were made up by the $21,180-$36,220 Accord and $21,695-$28,895 CR-V than the $14,900-$19,110 Honda Fit and $15,605-$25,490 Civic. Sell more cars, and do so at a higher price. That’s the trick to making lots and lots of money.
Meanwhile, over at American Honda’s Acura division, the company’s two flagships are its least-successful models. Not only are the 2010 Acura RL and 2010 Acura ZDX dreadfully slow sellers compared to other Acuras, they fare poorly when pitted against the competition, too. Mercedes-Benz dealers in the USA sold the E-Class 22 times for every single RL sold in October. The BMW X6, by no means a GoodCarBadCar.net favourite, was 2.5 times more popular than the ZDX in October. In the end, both Honda and Acura can be pleased. Honda USA October 2010 sales were up 15.9%; Acura USA October 2010 sales were up 12.9%.