Note: This quarter presents us with a new challenge in calculating monthly sales figures – COVID-19.
Historically, since auto manufacturers have switched the quarterly reporting news outlets are estimating monthly sales figures based on the quarterly figure. Here at GCBC, our approach was to take the quarterly number, divide that number by total selling days for the quarter and multiply that number against the total sales days in that month. This led to an averaged out number across each month.
COVID-19 has presented a pretty unique challenge for us. For this quarter, we anticipated sales to dramatically decrease in March. Fortunately, there are still a couple of brands reporting on a monthly basis. Those companies showed roughly a 17% drop from February to March in overall sales. We decided to use that figure as our benchmark to estimate the monthly sales numbers for those reporting quarterly.
You will notice in the monthly sales tables, the numbers will be reflected to represent a steep dropoff in March sales figures which will likely spill over into the next quarter as well.
For those brands that continue to report on monthly basis (Subaru, Volvo, Mazda, Honda, Acura, Hyundai, Kia, Genesis, Mitsubishi, etc), we will still update individual model, brand and manufacturer pages on a monthly basis.
Canada Best Selling European Sports Cars Last Month
This data table looks at last month’s total European sports car sales volumes in Canada by model. We compare Canadian market European sports car model sales for last month with the same month last year. We also include the year to date sales numbers and compare with the same year to date numbers from last year. With both monthly and YTD sales numbers we have a growth rate column so you can better gauge an individual European sports car models sales success in the Canadian market.
Canada Quarterly European Sports Car Sales Numbers
This data table looks at quarterly sales performance for the European sports car segment in Canada. It includes all major European sports car models sold in the Canadian market. We compare last quarter’s European sports car Canadian sales at the model level with the same European sports car model sales quarter last year. We also include a growth rate too so you can see which European sports car models are growing and which ones are declining. The quarterly view of European sports car sales at the model level often gives you a better picture of what is happening than monthly because it takes out some of the month to month noise.
Year To Date
Year to Date Previous Year
Alfa Romeo 4C
Canada European Sports Car Sales by Month (All Models)
This sales data table looks at monthly sales performance for the European sports car segment in Canada on a month to month basis for the entire year so far. It includes all major European sports car models sold in the Canadian market and you can see that the monthly European sports car sales trends clearly. Seeing the individual European sports car model sales performance in this way gives you a good sense of the momentum (good or bad).