Showing posts with label Small SUV Sales. Show all posts
Showing posts with label Small SUV Sales. Show all posts

Small SUV Sales In Canada - February 2015 YTD

2015 Nissan Juke
In February 2015, after a three-month hiatus, the Ford Escape was once again Canada's top-selling small crossover, and thus the country's best-selling SUV/crossover overall.


• Canada Vehicle Sales Rankings By Model - February 2015 YTD
• Canada SUV/Crossover Sales Rankings By Model - February 2015 YTD


Canada small SUV sales chart February 2015
Click Chart To Expand
But Escape sales tumbled 14% in a growing category, not unlike sales of the Chevrolet Equinox, Kia Sportage, Mitsubishi Outlander, and Subaru Forester. 

For the Equinox, it was just the second time in two years (and the second consecutive month) that Canadian volume fell below 1100 units. 

It was the Escape's worst month since January 2012. February marked the third occasion in four months that Outlander volume fell below 400 units.

Small SUV Sales In America - February 2015 YTD

Yes, that's the Ford Escape ranked fifth in its class in terms of U.S. sales in February 2015. Typically the number two vehicle - and the top-ranked small SUV/crossover in February 2014 - the Escape was the last vehicle other than the Honda CR-V to end a calendar year as America's favourite utility vehicle.


U.S. Vehicle Sales Rankings By Model - February 2015 YTD
• U.S. SUV/Crossover Sales Rankings By Model - February 2015 YTD


USa small SUV sales chart February 2015
Click Chart To Expand
But as its rivals its category climbed 8% in February 2015, Escape sales tumbled 10%, a loss of 2230 units.

Don't expect Ford to consistently suffer from declining Escape volume. But don't expect potential challengers to quit their quest for the top of the leaderboard. 

The Toyota RAV4 is the only contender that had been able to consistently sell in Honda CR-V/Ford Escape-like numbers. The Chevrolet Equinox will soon be refreshed, and though it'll still use old architecture, GM has proven more than capable of selling the Equinox in big numbers as the vehicle approached old age. The Nissan Rogue is Nissan's driving force. Remove it and they wouldn't have outsold the Honda brand in each of the last two months.

Small SUV Sales In Canada - January 2015

2016 Mazda CX-5
January 2015 went against the grain. After a year in which the core Ford Escape-led small SUV/crossover segment shot up 15% compared with 2013, January sales of small utilities slid 3% after climbing 21% a year ago.


Canada Vehicle Sales Rankings By Make & Model - January 2015
• Canada SUV/Crossover Sales Rankings By Model - January 2015


Canada small SUV sales chart January 2015
Moreover, the Escape didn't lead the category. Its 5% decline was slight - equal to only 122 fewer sales - but it set the tone for a segment that simply didn't attract as many new buyers as it did a year ago. The Chevrolet Equinox, Dodge Journey, GMC Terrain, Hyundai Tucson, Jeep Compass, Kia Sportage, and Mitsubishi Outlander all posted declines of at least 27%.

Instead of the Escape, the Toyota RAV4 took top honours. And by what a margin: 26 whole units. RAV4 sales jumped 16%. The Honda CR-V, Canada's top-selling SUV/crossover in November and December, jumped 30% year-over-year. The Kia Sorento, in clear-out mode before the 2016 model arrives (and we move it exclusively to the midsize category), was up 22%. 

Small SUV Sales In America - January 2015

2015 Chevrolet Equinox
In January 2015, America's best-selling small SUV and best-selling SUV overall was the Honda CR-V, the fifth consecutive month in which the CR-V topped all rivals. 


U.S. Vehicle Sales Rankings By Model - January 2015
• U.S. SUV/Crossover Sales Rankings By Model - January 2015


USA small SUV sales chart January 2015
Click Chart To Expand
Rewind one year. January 2014 began a three-month span in which the Ford Escape, America's top-selling utility vehicle in 2011, outsold the CR-V. By the end of the first-quarter of 2014, the Escape held a 3657-unit lead over the CR-V. 

Back to the present. The CR-V outsold the Escape by 3157 units in January 2014.

It's together, however, that the top pair of small crossovers forms a dominant duo. Indeed, the top five generated more than half of the small SUV/crossover category's January volume. 

Small SUV Sales In Canada - December 2014 And 2014 Year End

2014 Jeep Cherokee
The Ford Escape was Canada's best-selling small SUV/crossover in 2014 and the country's best-selling utility vehicle overall. 


Canada Vehicle Sales Rankings By Make & Model - 2014 Year End
• Canada SUV/Crossover Sales Rankings By Model - 2014 Year End


Canada small SUV sales chart 2014
Click Chart To Expand
Although the Escape wasn't able to outsell all its rivals in the final one-sixth of the year - the Honda CR-V was the top dog in November and December - the Escape's year-end total was 14,514 units superior to the CR-V's. 

Think of it this way, for every CR-V sold in Canada in 2014, Ford Canada sold 1.4 Escapes.

Despite the Escape's continued position at the top of the leaderboard, the small SUV arena is a competitive one.