Showing posts with label Small SUV Sales. Show all posts
Showing posts with label Small SUV Sales. Show all posts

Small SUV Sales In America - November 2014 YTD

2013 Ford Escape green
The Honda CR-V outsold every passenger car nameplate in America in November 2014 on its way to ending the month not just as America's favourite SUV, but America's favourite vehicle-that-isn't-a-pickup-truck. 


U.S. Vehicle Sales Rankings By Model - November 2014 YTD
U.S. SUV/Crossover Sales Rankings By Model - November 2014 YTD


USA small SUV sales chart November 2014
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And it wasn't a close margin, either, as the CR-V tromped the next-bests-selling Toyota Camry by 3532 units. In other words, Honda sold more CR-Vs by November 27, 2014, than Toyota sold Camrys in the whole month (Black Friday success implications, notwithstanding). 

As you'd expect then, the CR-V had no difficulty securing its top dog status in its own category, outselling the Ford Escape by 6850 units. It's not as though the Escape had a poor month: sales were up 22% and it was America's seventh-best-selling vehicle, outsold only by three pickup trucks, two cars, and the CR-V. 

Small SUV Sales In Canada - October 2014 YTD

2012 vw tiguan brown
Toyota Canada has averaged nearly 4000 monthly RAV4 sales since the beginning of August, a mighty figure for a progressively more popular crossover.


• Canada Vehicle Sales Rankings By Model - October 2014 YTD
• Canada SUV/Crossover Sales Rankings By Model - October 2014 YTD


Canada small SUV sales chart October 2014
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But the RAV4 is Canada's second-best-selling utility vehicle, not the first. Ford Escape sales slid 5% in October 2014, but sales are up 17% this year. The Escape outsold the RAV4 by a much smaller margin this October than last - 777 units compared with 1769 a year ago - but its dominance was not as all-consuming last month than it has so often been.

Regardless, it's the category's overall sales figures which impress the most. Sales of Escape/RAV4/CR-V-class SUVs shot up 17% last month in an overall SUV/crossover market which rose 15%. They accounted for nearly one out of every five Canadian new vehicle sales last month, more than one out of every five if their six smaller, more car-like alternatives and a trio of true off-roaders are taken into consideration.

Small SUV Sales In America - October 2014 YTD

Chevrolet is done with the Captiva Sport, a fleet-only Saturn Vue successor. After selling over 126,000 Captiva Sports while allowing the Equinox to focus more on retail clientele, the Captiva Sport is being led out to pasture. 


U.S. Vehicle Sales Rankings By Model - October 2014 YTD
• U.S. SUV Sales Rankings By Model - October 2014 YTD


GM hopes the Trax - a cute-ute that's been available in Canada for nearly two years - will fill the Captiva Sport's fleet void and assist GM in the burgeoning subcompact crossover category.


USA small SUV sales chart October 2014
Click Chart To Expand
Equinox sales, meanwhile, were up 3% in October 2014 and are level through the first ten months of 2014, five years after it first went on sale.

The Equinox is among the top sellers in a booming category. As new vehicle sales rose 6% in October 2014 and new car sales increased by around 3%, SUV/crossover volume was up 10% and the CR-V led small SUV/crossover segment was up 18%. Honda sold enough CR-Vs in October to make it the best-selling Honda overall, not just the top-selling utility vehicle, the first such time it's led all Hondas since March 2012.

Back at Chevrolet, the Trax joins its fraternal twin, the Buick Encore, in a quest to attract buyers who want very small and tall hatchbacks. The Encore has been a success for General Motors, but that doesn't mean it's popular by the standards of conventional small and midsize SUVs. For every Encore sold in October, GM sold more than 5 Equinoxes and Terrains. The CR-V was six times more common than the Encore.

Small SUV Sales In Canada - September 2014 YTD

2013 Toyota RAV4 cargo area
During a month in which Toyota Canada sold more than 4000 RAV4s for the first time ever, Ford Canada sold more than 5000 Escapes for the fifth consecutive month. 


Canada Vehicle Sales Rankings By Model - September 2014 YTD
• Canada SUV/Crossover Sales Rankings By Model - September 2014 YTD


Canada small SUV sales chart September 2014
Click Chart To Expand
The RAV4's record was notable, nevertheless, as the Toyota now leads Honda's previously second-ranked CR-V on year-to-date terms. 

The RAV4 has been an essential part of the Toyota brand's Canadian growth of late. In September, Toyota sales grew 7.7%. Non-RAV4 Toyotas, however, were actually down 3.1%.

At the Ford brand, meanwhile, Canadian sales increased 4.7% in September 2014. But non-Escape models were up by just 0.5%.

Small SUV Sales In America - September 2014 YTD

2014 Kia Sportage
As midsize car sales in America grew 5% in September 2014 and compact cars less than 1%, small crossovers and SUVs jumped 25% thanks to major growth from General Motors, Honda, Jeep, Hyundai, Nissan, Subaru, and Toyota. 


U.S. SUV/Crossover Sales Rankings By Model - September 2014 YTD
• U.S. SUV Sales Rankings By Model - September 2014 YTD


USA small SUV sales chart September 2014
Click Chart To Expand
Those are all major automakers which were selling a healthy number of smaller utility vehicles in September 2013. 

Before sales increased, in some cases dramatically. CR-V-class crossovers accounted for 15.5% of all new vehicles sold in the United States in September 2014, 19.6% of all non-pickup/van sales, and 48.2% of all utility vehicle sales. 

One out of every five Hondas sold in September was a CR-V. The RAV4 generates 11.3% of all Toyota MoCo sales in the U.S. in 2014, up from 9.4% a year ago. The Ford Escape is bleeding market share, but it was Ford Motor Company's second-best-selling model in September, generating three times the volume of the Lincoln brand.