Showing posts with label Small SUV Sales. Show all posts
Showing posts with label Small SUV Sales. Show all posts

Small SUV Sales In Canada - March 2014 YTD

2013 Hyundai Santa Fe Sport bike rack
A massive 50% year-over-year increase from Hyundai Canada's Santa Fe Sport pushed the Ford Escape in March 2014, but the Escape was up to the challenge. It's been a year since anything other than the Ford Escape led the small SUV/crossover category in Canada, and thus the overall lead among SUVs and crossovers, as well. 

Like its Kia partner, the Sorento, the Santa Fe Sport is tweener-sized, bigger than the Escape but smaller than the Explorer. And with pricing that spans a broad range, the Santa Fe Sport is most certainly a competitor for smaller utilities like the Escape, surging Nissan Rogue, and fast-improving Subaru Forester.

With improved sales also being reported by the leading Escape and numerous other high-volume crossovers - Equinox, CR-V, Tucson, Outlander, Rogue, Forester, Tiguan - the category as a whole was up 12% in March 2014 compared with March 2013. 

There were exceptions. Jeep has added 4084 Cherokee sales this year while losing 1619 Compass and Patriot sales. Although the loss was slight, Mazda Canada reported its first year-over-year decline in CX-5 sales. The RAV4 couldn't match the pace it set when the latest iteration debuted late in 2013's first quarter. 

Small SUV Sales In America - March 2014 YTD

2013 Toyota RAV4 green
As a group, small SUV and crossover sales are growing at a rapid rate in the United States in 2014. Q1 sales shot up 17%, very nearly the kind of growth achieved in an even better month of March. At this time last year, smaller utility vehicles (from the first table in this post) generated 13.1% of the U.S. auto industry's Q1 sales. Fast forward back to real time, and the same vehicle segment generated 15.2% of the industry's Q1 2014 sales. 

The addition of the Jeep Cherokee helped. Compared with the Liberty's Q1 performance from 2013, sales are up 626%. But the bigger volume increases have come from small Japanese-brand crossovers which are either very new or still quite fresh. Mazda CX-5 sales are up by 8397 units this year, 16,152 extra Nissan Rogues have been sold, Subaru Forester sales are up by 14,246 units, and Toyota RAV4 volume has increased by 11,651 sales. 

From those four crossovers alone - not counting the fact that sales of the Honda CR-V, two lingering small Jeeps, the Kia Sportage, and Mitsubishi Outlander among others have all increased - there are 50,446 more sales than the same four crossovers collected in the first quarter of 2013. 

The fact that sales of the class-leading Ford Escape are down by 1678 units isn't troubling to the overall category: the Escape is simply losing market share to other players, not unlike the situation facing the Chevrolet Equinox/GMC Terrain, and the aging Volkswagen Tiguan.

Small SUV Sales In Canada - February 2014 YTD

2015 Jeep Renegade
As Canadian sales of subcompact and compact cars, midsize cars, and large cars tumbled in February 2014, sales of the smallest SUVs and crossovers further blossomed. 

From the class-leading Ford Escape to the mid-pack Subaru Forester to the lower-volume Mitsubishi Outlander to a new generation of cute likes like the Buick Encore and Chevrolet Trax, sales of most smaller utility vehicles increased compared with February 2013.

Canada February 2014 small suv sales chart
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Collectively, the Escape's class was up 16%. This is newsworthy in an industry that's barely making any gains, in an industry that is currently not attracting as many buyers as it did during the first two months of 2012. And GCBC's founder and editor has delved into the subject over at AutoFocus, where there's yet more info on the current success of vehicles like the RAV4, Rogue, CX-5, and Forester.

It's not that every small utility vehicle is selling at a faster and faster rate. The two small Jeeps - Patriot and Compass - are down 48% in early 2014 as Jeep's Cherokee becomes more readily available. 

Yet combined, the Cherokee, Patriot, and Compass are up 48% through the first two months of 2014. The future for these Caliber-based Jeeps isn't clear, but we do know Jeep's recently introduced Renegade, pictured above, will create quite a stir.

Small SUV Sales In America - February 2014 YTD

2014 Ford Escape white
No, the U.S. auto industry isn't currently growing at the rapid pace it did in early 2013, but sales of small SUVs and crossovers are shooting through the roof as a handful of Japanese-brand utilities steal market share from the class leaders. Jeep's new Cherokee is certainly have an impact, as well.

USA small SUV sales chart February 2014
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U.S. sales of the Mazda CX-5 jumped 72% to 9353 units in February 2014.

U.S. sales of the Subaru Forester shot up 95% to 10,773 units in February 2014.

U.S. sales of the Toyota RAV4 increased 23% to 16,451 in February 2014.

U.S. sales of the Nissan Rogue rose 73% to 17,197 units in February 2014.

The Cherokee, meanwhile, was up 671% from the Liberty's February 2013 performance.

February 2013's figures show the Ford Escape, Honda CR-V, and Chevrolet Equinox - still the segment leaders - claiming 41.7% market share. In February 2014, despite the CR-V's slight increase and the Equinox's more meaningful improvement, the trio combined to own 34.9% of the segment, a huge drop, indeed.

Small SUV Sales In Canada - January 2014

Escape-class SUVs and crossovers, which aren't as exciting as the McLaren P1, accounted for 21% of the new vehicles sold in Canada in January 2014, up from 17% in January 2013. Escape sales didn't increase, nor did sales of the Dodge Journey, Chevrolet Equinox, GMC Terrain, Jeep Compass, or Jeep Patriot.

But with an extra 1310 sales from the Jeep Cherokee and huge increases from the Toyota RAV4, Subaru Forester, and Nissan Rogue, the segment was off to the races. Keep in mind, total auto sales in Canada were basically level in January 2014, level with January 2013 when sales had fallen.

Clearly then, small crossovers form the leading growth segment in Canada, a fact which was driven home in January, most particularly, as even pickup trucks didn't sell as often in January 2014 as they did in January 2013.

The Toyota RAV4's increase is somewhat deceiving - January 2013 sales had plunged in advance of the new RAV4's arrival. Yet RAV4 sales increased by 732 units compared with January 2012. Nissan Rogue sales shot up by more than 1000 units. Subaru's Forester increased by 473 units. Volkswagen Tiguan sales more than doubled.