Showing posts with label Small SUV Sales. Show all posts
Showing posts with label Small SUV Sales. Show all posts

Small SUV Sales In America - August 2014 YTD

2014 Dodge Journey red
The big utility vehicle story coming out of August 2014's U.S. sales results?


U.S. Vehicle Sales Rankings By Model - August 2014 YTD
• U.S. SUV/Crossover Sales Rankings By Model - August 2014 YTD


USA small SUV sales chart August 2014
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Not GM's 83% market share in the full-size SUV segment. Not Porsche Macan's overtaking of the Porsche Panamera in year-to-date sales results. Not Jeep's 49% year-over-year sales improvement.

Okay, well maybe that last one, too. But the big story in August related to record Toyota RAV4 sales which followed up on July's record Toyota RAV4 sales. The key difference, however, related to the RAV4's position on the leaderboard. No SUV or crossover sold as often as the RAV4 in August. 

For the first time since March 2010, something other than the Ford Escape or Honda CR-V led the small SUV/crossover segment, and the SUV/crossover category, as a whole. RAV4 sales jumped 52% compared with August 2013.

Small SUV Sales In Canada - July 2014 YTD

2013 Subaru XV Crosstrek orange
Ford Canada has now reported three consecutive months in which sales of the Escape have climbed above 5000 units. In 2013, a record year for Escape sales, the highest-volume month was October, when 4820 were sold. Ford sold 6040 Escapes in June 2010; 5684 in June 2011.


Canada Auto Sales Brand Rankings - July 2014 YTD
Canada Vehicle Sales Rankings By Model - July 2014 YTD
• Canada SUV Sales Rankings By Model - July 2014 YTD


Canada small SUV sales chart July 2014
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The Escape's nearest rival was nearly 1900 sales back of the Ford in July 2014 as Escape volume surged 28% and sales of that next-best-selling nameplate, the Honda CR-V, fell 2%. 

The category which they control - 42% of the segment's sales come from the four top sellers - was up 14% in July, a gain of 3853 units compared with July 2013. 

Aside from the Escape's 1105-unit gain, Nissan Rogue volume jumped by 1334 units and Volkswagen Tiguan sales rose by 526 units.

Small SUV Sales In America - July 2014 YTD

2014 Buick Encore
Over the course of the seven months in which the Buick Encore was eligible to produce year-over-year U.S. sales increases, it has done so. (The Encore has only been on sale since January of last year.) 

USA small SUV sales chart July 2014
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GM's baby crossover will soon be joined by its less costly Trax in American Chevrolet showrooms - the Trax is outselling the Encore by about 1.5-to-1 in Canada this year. 

Before we get to that Trax-competing point, however, Buick is selling Encores at the fastest rate yet. In each of the last four months, there have been more than 4000 sold; 16,995 since the beginning of April. 

As additional volume on top of the GM's subcompact platform, the Encore has been a success. And considering its size and the semi-premium price it commands, perhaps we should be more surprised by the volume Buick's smallest vehicle attracts. But this shouldn't overshadow the fact that GM generates far greater SUV/crossover sales volume with just about every other SUV or crossover the company sells. 


U.S. Auto Sales Brand Rankings - July 2014 YTD
All Makes & Models Ranked By July 2014 YTD U.S. Sales
• All SUVs & Crossovers Ranked By July 2014 YTD U.S. Sales


Chevrolet sold more than 25,000 Equinoxes in July 2014 along with nearly 11,000 copies of the Equinox's twin, GMC's Terrain. Buick has sold 20,694 Enclaves over the last four months. And the company's big boys - Escalade, Escalade ESV, Suburban, Tahoe, Yukon, Yukon XL - combined for 27,983 sales in July. The Encore and its relation, the Chevrolet Sonic? 10,491.


Small SUV Sales In Canada - June 2014 YTD

2004 Nissan Xtrail
In June 2014, Ford Canada reported its best Escape sales month in precisely four years. 5908 Escapes were sold last month, more than twice as many sales as the next-best-selling Honda CR-V achieved. Sales of the Escape, Canada's best-selling utility vehicle, reached record highs in calendar year 2013. The Escape is on pace for more than 50,000 sales in 2014. 


• Canada Vehicle Sales Rankings By Model - June 2014 YTD
• Canada SUV & Crossover Sales Rankings By Model - June 2014 YTD


Canada small SUV sales chart June 2014
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The Escape was also Canada's best-selling SUV ten years ago. But in 2004, that only meant 20,360 were sold. The market has changed, and in just six months, Ford has already sold more than 25,000 Escapes this year. 

Numerous other utility vehicles are on pace to top that 20K sales mark in Canada this year, from the Chevrolet Equinox (which stumbled mightily along with GM Canada as a whole in June) to the Dodge Journey, Honda CR-V, Hyundai Santa Fe Sport, Jeep Cherokee, Nissan Rogue, and Toyota RAV4. 

Small SUV Sales In America - June 2014 YTD

2014 Honda CR-V grey
America's new vehicle market is growing at a 4% clip in 2014 even though pickup truck sales growth is half that strong and midsize cars are down 3%. Where are the buyers going?


U.S. Auto Sales Brand Rankings - June 2014 YTD
All Makes & Models Ranked By June 2014 YTD U.S. Sales
• All 88 SUVs & Crossovers Ranked By June 2014 YTD U.S. Sales


USA small SUV sales chart June 2014
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Right here. Americans have registered 154,692 Honda CR-Vs in 2014, meaning CR-V sales are up 6% compared with the first half of 2013, a record-setting year for the nameplate. 

Toyota RAV4 sales are up 15% after a record-setting 2013. Dodge is selling more Journeys, Jeep has sold 80,432 Cherokees, Nissan has sold 20,251 more Rogues than they had in the first six months of 2013.

That's not at all. Subaru Forester sales improvements total 23,652 extra units. Mitsubishi is increasing its U.S. Outlander sales total; Hyundai and Kia selling more Tucsons and Sportages. 

Notable in its omission from that group are Detroit's two top-selling utility vehicles, the Ford Escape and Chevrolet Equinox. Through the first half of 2014 and in June specifically, they were America's second and third-best-selling SUVs/crossovers, but sales are down. Equinox volume slid 8% in June and is now down 4.4% year-to-date. 

Escape sales dropped more harshly in June and are down 2.4% year-to-date. Their market share has clearly decreased, but especially in Ford's case, there's plenty of time to regain strength by year's end.