Showing posts with label Canada Small Luxury SUV Sales. Show all posts
Showing posts with label Canada Small Luxury SUV Sales. Show all posts

Small And Midsize Luxury SUV Sales In Canada - June 2014 YTD

2014 Audi SQ5 blue
Although the Audi Q5 has taken over from the Lexus RX as Canada's best-selling premium brand utility vehicle, the Q5 and its cohorts have seen their sales collectively fall 4% this year. June volume fell 6% despite the addition of 168 Porsche Macan sales and 53 Lincoln MKCs. 


• Canada Vehicle Sales Rankings By Model - June 2014 YTD
• Canada SUV & Crossover Sales Rankings By Model - June 2014 YTD


Click Chart To Expand
Admittedly, a significant increase in Q5 popularity does not stand in contrast to the RX's slight 2% improvement. The RX has historically been a value-priced midsize luxury crossover, but Lexus is now making room for the NX, and the RX's current $50,600 base price (a 12.6% jump from MY2013) reflects an attempt to carve out space for more heavily-optioned NX200Ts and the hybrid NX300h. 

Indeed, along with the Q5, sales of the Acura RDX, Infiniti QX50, Land Rover LR2, and Land Rover's Range Rover Evoque have all increased. 

Yet combined sales of the BMW X1, BMW X3, and Mercedes-Benz GLK have fallen 25%, a 1746-unit loss. Exclude the Macan and MKC from the equation and this smaller, less expensive tier of premium utility vehicles has fallen 5.6%, or more than 1000 units, over the last six months. 

Small And Midsize Luxury SUV Sales In Canada - May 2014 YTD

2014 Lincoln MKC
By just the smallest of margins, Lexus' RX took over the lead from the Audi Q5 as Canada's top-selling premium brand utility vehicle through the first five months of 2014.

The RX outsold the Q5 by 71 units in May and leads by 46 units year-to-date. RX sales improved by 4% in May; Q5 volume was up 24%. So far this year, the RX and its GX and LX siblings account for 51% of Toyota Canada's Lexus volume. The Q5 and Q7 are responsible for attracting 43% of all Audi customers.


All 249 Vehicles Ranked By May 2014 YTD Canadian Sales
• All 86 SUVs & Crossovers Ranked By May 2014 YTD Canadian Sales


Canada luxury SUV sales chart May 2014
Click Chart To Expand
Ford Canada reported Lincoln's first three MKC sales at the very end of May. Porsche sold 104 Macans even as Cayenne volume increased. This means six out of every ten Porsches sold in Canada in May were utility vehicles. Indeed, the Boxster, Cayman, and 911 accounted for just one-third of Porsche's Canadian volume last month.

As we already mentioned in the U.S. version of this post: At this point, it's worth noting that the Macan is only available in $54,300 S trim or as a $82,200 Macan Turbo. The competitors with which we list the Macan, even the Range Rover Evoque, currently make use of significantly lower base prices. The Audi Q5 starts at $40,900, for example, and the new Lincoln MKC starts at $39,940. In fact, a basic Cayenne's MSRP is only $3200 beyond the Macan's, at least right now.

Small And Midsize Luxury SUV Sales In Canada - April 2014 YTD

2014 Cadillac SRX black
Honda Canada sold more Acura RDX crossovers in April 2014 than in any other month in the nameplate's eight year history. With 901 sales, the RDX outsold all premium brand SUVs and crossovers last month. 


• All 245 Autos Ranked By April 2014 YTD Canadian Sales
• All 84 SUVs/Crossovers Ranked By April 2014 YTD Canadian Sales


Canada luxury SUV sales chart April 2014
Between 2007 and 2011, Acura averaged 280 RDX sales per month. With the brand's car division underperforming, the RDX and MDX have become the brand's key products. The ZDX is dead. 

Through the first one-third of 2014, the Audi Q5 leads the Lexus RX, BMW X5, and Acura RDX in Canadian sales, though only by the smallest of margins. Q5 sales dipped in April, as did sales of BMW's two smallest X models, Mercedes-Benz's GLK, and Volvo's XC60. As a result, sales of entry-level premium brand crossovers slid 13%. April marked the third consecutive month, and the fourth in five months, in which sales of these nine utility vehicles suffered from decreased volume. 2013 calendar year sales were up 9%.

Their bigger brethren, however, are making headway. The VW Group sold 659 Audi Q5s, Porsche Cayennes, and Volkswagen Touaregs in April, a 21% jump. The Range Rover Sport is steadily becoming more popular, as well.