Showing posts with label Canada Small Luxury SUV Sales. Show all posts
Showing posts with label Canada Small Luxury SUV Sales. Show all posts

Small And Midsize Luxury SUV Sales In Canada - March 2014 YTD

2015 Land Rover Discovery Vision Concept
Counter to conventional thought, Canadian sales of small luxury crossovers are decreasing in 2014. March volume slid 4% after February sales fell 3%. First quarter sales were down 2%. 


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If we subtract the BMW X3 from the equation, sales are actually up 10%. (The X3 was the class leader at this time last year.) But more than four in ten BMW SAV buyers are opting for the bigger, more costly X5 this year. 

Meanwhile, sales of the Land Rover LR2 and Range Rover Evoque are down as Land Rover sells more LR4s and Range Rover Sports. The Mercedes-Benz GLK is down 13%; Mercedes-Benz's bigger M-Class is up 26%. Sales of the Volvo XC60 are down slightly, as are sales of the XC70, but combined sales of the XC60, XC70, and new-to-Canada V60 are up 28%. 

Plenty of premium SUVs and crossovers are being sold, of course. The Audi Q5 is tied for the lead with the BMW 3-Series as Canada's top-selling premium brand vehicle. Land Rover's March volume was up 25% year-over-year, up 59% from March 2012, 149% compared with March 2011, and 195% from March 2010. (Their Discovery Vision Concept that was introduced in New York this week, pictured above, is a preview of the LR4's replacement.)

From the Acura MDX to the Porsche Cayenne, sales of luxury utility vehicles in the second table are up by more than 2000 units in 2014. 

Small And Midsize Luxury SUV Sales In Canada - February 2014 YTD

2012 Mercedes-Benz ML
The $62,900-$98,500 BMW X5 continues to stand above all other premium brand utility vehicles in terms of total Canadian sales in 2014. February 2014 X5 volume was more than triple what BMW Canada managed in February 2013. 

The X5's closest challengers are far more affordable, but their February gains were slight or nonexistent. Audi sold 484 Q5s, a 5% improvement; Lexus RX sales were level at 449. Fewer than one out of every 20 RXs sold was an RX450h.


Canada luxury SUV sales chart February 2014
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The Q5 and some of its small, entry-level rivals combined for a 3% year-over-year decrease in February 2014 as sales of the Acura RDX, BMW X3, Mercedes-Benz GLK, and Volvo XC60 declined. 

Volvo hasn't sold more than 100 XC60s in a single month since November.

Meanwhile, sales of many X5 rivals improved last month. Acura MDX volume was up 85%. The Audi Q7, Porsche Cayenne, and Volkswagen Touareg triumvirate combined for 400 sales, a 14% increase. The Mercedes-Benz M-Class was up 35%. Range Rover Sport sales jumped 55%. Sales of the Lexus GX almost doubled.

Small And Midsize Luxury SUV Sales In Canada - January 2014

With a huge uptick in BMW X5 volume, the January 2014 growth among larger, so-called "midsize" luxury SUVs and crossovers was far more significant than the growth experienced by their smaller brethren - RDX, Q5, X1, X3, QX50, LR2, Evoque, GLK, and XC60 - sales of which grew 4.3% last month.

The X5 was certainly not the only higher-priced luxury utility vehicle to produce a big increase, although its 128% jump was certainly the biggest from a purely volume perspective. (Lexus GX460 sales were up 131%.) Acura MDX sales rose 38%, the Infiniti QX60 was up 85%, Land Rover LR4 sales nearly doubled, Range Rover Sport sales did double. Two Lincolns and one Porsche all generated significant increases, as well.


Ranked 20th among all utility vehicles regardless of brand status, the X5 was the top-selling premium brand utility vehicle in Canada in January 2014. The big BMW was followed closely by the 20th-ranked Audi Q5 and 21st-ranked Lexus RX. And by closely, we do mean closely: only four sales separated the trio.

In part because BMW's car sales fell 27%, utility vehicles - BMW's four X models - accounted for 57% of BMW brand sales in Canada in January 2014, BMW Canada's best January ever.