Maserati Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Maserati sales data for the Canadian market. Maserati was founded in 1914, but the company didn’t start producing vehicles until 1932. It first started as a producer of racing cars before they entered automobile production in 1932. The company just celebrated its 100th anniversary, and that entire century was marked by automotive excellence.
Maserati cars are known for their combination of impressive performance and beautiful design. Maserati has its roots in racing, and it continues to deliver some of the best performance stats even in its passenger vehicles. The Maserati GranTurismo MC is the fastest production vehicle built by the company, and it can reach a top speed of 205 mph. It can also go from 0 to 60 mph in just 3.9 seconds.
Maserati cars have the beauty to match its impressive performance on the road. The Maserati looks different from anything you’ll see on the road, and its glamour and sophistication are obvious at a glance. You’ll feel like a celebrity driving a Maserati because everywhere you go, people will be asking to take photos with your car.
Maserati Canada Sales Figures & Recent Highlights
In 2017, Maserati reported that they sold 1,246 vehicles , achieving an all-time sales record as a top sales-change leader from 2016 to 2017, with a more than 80 per cent increase compared year over year. The same can’t be said in 2018 for Maserati, however, as their overall sales has dropped as compared to 2017. Their top two-selling models in Canada, the Ghibli and Levante, failed to replicate their success in 2017. Maserati Ghibli sales were down from 324 in 2017 to 204 in 2018, while the Levante dropped 5,483 in 2017 to just 1,475 in 2018.
Maserati Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Maserati sales volumes for the Canadian automotive market, broken out by year. This data captures all Maserati vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2016 | 365 | 0.00 | 0.02 | 0.00 |
| 2017 | 1,191 | 226.30 | 0.06 | 68.07 |
| 2018 | 765 | -35.77 | 0.04 | -52.44 |
| 2019 | 585 | -23.53 | 0.03 | -26.43 |
| 2020 | 360 | -38.46 | 0.02 | -40.52 |
| 2021 | 611 | 69.72 | 0.04 | 41.90 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Maserati Canada Annual Sales Units & Growth Chart
Below is a visual representation of Maserati’s Canadian sales units over time. We have both the Maserati sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Maserati Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Maserati brand in Canadas, shown against the Maserati’s marketshare changes in Canada. This gives you a good look into how Maserati has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
