Best-Selling Pickup Trucks In America – March 2019


The GCBC Analysis

Truck sales in America didn’t look stellar for March of 2019. Of the models on sale, only three of them saw an uptick in sales over last year’s monthly sales numbers. However, there are two new players in the Ford Ranger and the Jeep Gladiator.

The models that saw a sales decrease saw notable ones. The Ford F-Series, Chevrolet Silverado, GMC Sierra, Nissan Frontier, and Nissan Titan all saw double-digit sales decreases in the month of March.

Year-to-date sales numbers look a little better, with four models showing in the green, and the addition of the two new models.

When we look at the different segments of the truck market, it’s clear that small and midsize trucks are performing best.

The YTD and quarterly numbers show more sales in 2019 than in 2018, so March may have just been a bad month for trucks. Time will tell.


Best Selling Pickup Truck Rankings

Top Pickup Sales Figures – This Month

Model Month Month LY Change YTD YTD LY YTD Change
GMC Canyon 2,471 2,723 -9.25 6,955 7,213 -3.58
Chevrolet Colorado 11,899 12,798 -7.02 33,494 28,859 16.06
Ford F-Series 76,243 87,011 -12.38 214,611 214,191 0.20
Nissan Frontier 7,868 8,932 -11.91 20,221 22,825 -11.41
Jeep Gladiator 43 0 0.00 113 0 0.00
Ram Pickup 45,187 41,307 9.39 120,026 103,964 15.45
Ford Ranger 3,347 0 0.00 9,421 0 0.00
Honda Ridgeline 2,804 2,690 4.24 6,952 7,005 -0.76
GMC Sierra 14,405 17,082 -15.67 40,547 41,468 -2.22
Chevrolet Silverado 40,611 52,547 -22.71 114,313 135,545 -15.66
Toyota Tacoma 22,798 20,250 12.58 58,183 53,779 8.19
Nissan Titan 3,930 4,912 -19.99 9,683 12,724 -23.90
Toyota Tundra 10,351 10,697 -3.23 25,100 26,318 -4.63
∑ = 241,957 ∑ = 260,949 ∑ = 659,619 ∑ = 653,891

Pickup Sales Analysis – By Size

In this table we look at how the broad truck market is split into two major types of model types.

Segment Month Month LY Change YTD YTD LY YTD Change
Fullsize Pickup 193,531 216,246 -10.50 531,232 541,215 -1.84
Small/Midsize Pickup 48,426 44,703 8.33 128,387 112,676 13.94
Total 241,957 260,949 -7.28 659,619 653,891 0.88

Pickup Truck Sales by Quarter

Important note: Both Ford and GM have switched to quarterly reporting, making it more difficult to accurately gauge crossover sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford or Lincoln until the end of each quarter.