Sporty Car Sales In America – March 2017


2017 Fiat 124 Spider black

March 2017 was the best month of U.S. sales in the history of the fourth-generation (ND) Mazda MX-5 Miata.

Year-over-year, MX-5 sales jumped 23% to 1345 units, a pre-summer boost bolstered by increasing availability of the retractable hardtop MX-5 Miata RF. It was the best March for the MX-5 since 2008. 

U.S. Vehicle Sales By Model – April 2017 YTD
U.S. Car Sales Rankings By Model – March 2017 YTD

But sales of the MX-5 actually increased at an even greater rate, if you factor in the number of Mazdas sold in another showroom.

USA sports car sales chart March 2017
Click Chart To Expand

Styled differently and operating with a different powerplant, the Fiat 124 Spider is essentially a Mazda MX-5 Miata. With 419 sales, March 2017 sales of the 124 Spider – on sale since last June – rose to a five-month high.

Combined, the duo produced 1764 sales in March 2017, a 62% year-over-year improvement.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • April 2017 • February 2017March 2016

American Muscle
March
2017
March
2016
%
Change
2017
YTD
2016
YTD
%
Change
7052
6879 2.5% 15,298 18,581 -17.7%
6225
5325 16.9% 15,725 16,128 -2.5%
9120
12,563 -27.4% 22,464 30,136 -25.5%
Total
22,397
24,767 -9.6% 53,487 64,845 -17.5%

Euro Sports Cars
March
2017
March
2016
%
Change
2017
YTD
2016
YTD
%
Change
71
43 65.1% 140 158 11.4%
267
308 -13.3% 621 663 -6.3%
111
120 -7.5% 269 217 24.0%
492
426 15.5% 1166 1124 3.7%
361
314 15.0% 865 850 1.8%
149
249 -40.2% 438 685 -36.1%
188
384 -51.0% 668 809 -17.4%
Total
1639
1844 -11.1% 4167 4506 -7.5%

Misc. Sporty Cars
March
2017
March
2016
%
Change
2017
YTD
2016
YTD
%
Change
674
784 -14.0% 1311 1901 -31.0%
993
1606 -38.2% 2249 3401 -33.9%
498
814 -38.8% 1442 1397 3.2%
2460
2753 -10.6% 5804 6370 -8.9%
419
961
129
163 -20.9% 336 483 -30.4%
1829
105 1642% 3371 409 724%
619
1194 -48.2% 1561 2869 -45.6%
1345
1090 23.4% 3382 2409 40.4%
500
576 -13.2% 1248 1344 -7.1%
439
425 3.3% 987 1211 -18.5%
3050
2737 11.4% 7690 7453 3.2%
705
669 5.4% 1782 1730 3.0%
109 -100% 342 -100%
2010
1968 2.1% 5605 5097 10.0%
521
404 29.0% 1461 1173 24.6%
Total
16,191
15,397 5.2% 39,190 37,589 4.3%

Premium Sporty Cars
March
2017
March
2016
%
Change
2017
YTD
2016
YTD
%
Change
37
133
69
7 886% 199 27 637%
134
91 47.3% 260 168 54.8%
49
89 -44.9% 157 175 -10.3%
2
104 -98.1% 5 262 -98.1%
71
65 9.2% 178 137 29.9%
2
5
2 -100%
2 -100% 5 -100%
68
190 -64.2% 244 364 -33.0%
103
140 -26.4% 277 360 -23.1%
262
304 -13.8% 724 887 -18.4%
1 -100%
75
66 13.6% 195 162 20.4%
652
938 -30.5% 2018 2159 -6.5%
1 -100% 1 -100%
Total
1524
1997 -23.7% 4395 4710 -6.7%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in the first three months of 2017 were 171 and 9, respectively. Figures through the first three months of 2017 for Bentley, Ferrari, Lamborghini, and Rolls-Royce were 552, 732, 229, and 359, respectively.

RECOMMENDED READING
Sporty Car Sales In America – April 2017
Sporty Car Sales In America – February 2017
Sporty Car Sales In America – March 2016
Top 20 Best-Selling Cars In America – March 2017
U.S. Auto Sales Brand Rankings – March 2017