Canada Auto Sales Brand Rankings – January 2017


2018 Ford F150

Canadian auto sales surged to an all-time record high in 2016, but sales dropped in five of the last six months of the year. Will 2017 take on the character of 2016’s first-half, or adopt the trend set in the latter portion of 2016?

Canada Vehicle Sales Rankings By Model – January 2017

Based on January, 2017 could be a very good year indeed. Sales in the first month of 2017 rose to an all-time January record of nearly 111,000 units, bursting past the five-year January average of 99,300 sales. 

Ford, thanks to surging F-Series sales, set the stage with a 4% year-over-year improvement. No other auto brand came within 5800 sales of catching Ford in January. But the overall Ford Motor Company was nevertheless outsold by Fiat Chrysler Automobiles, 2015’s leader and the second-best-selling manufacturer in 2016. FCA sales rose 2% to 18,443 units, 1218 more than Ford and Lincoln, despite declines at FCA’s top-selling Ram brand. 

Mercedes-Benz was Canada’s top-selling premium auto brand in 2016. Sales at Mercedes rose 29%, including van volume, to 3736 units. 

Canada automaker market share chart January 2017
Click Chart To Expand

Maserati, Fiat, Jaguar, Porsche, and Buick were the fastest-growing auto brands in Canada in January 2017. But Mercedes-Benz’s rapid growth was tops among volume brands. (Mercedes-Benz, clearly a luxury outlet, produces mainstream levels of market share in Canada.) Audi, Mazda, and Dodge reported double-digit percentage growth.

Volkswagen, Hyundai, and Ram were the most rapidly declining volume auto brands in Canada in January. Volkswagen slid 11% to only 3031 units.

Granted, January may be nothing on which to base predictions for the rest of 2017. While year-over-year volume grew 2%, that gains equals only 2373 units. We won’t really be able to gauge the Canadian auto industry’s success until we see results in the spring. In April 2016, Canadian auto sales rose to an all-time record high. Volume was more than 80% stronger that month than in January, traditionally the lowest-volume month on the calendar.

Don’t like to see automakers arranged alphabetically? Click column headers to sort automakers by January sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added in the next few hours. In the coming days, GCBC will also publish a complete list of year-to-date sales for every single vehicle line, a list which includes brand results. 

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To find out what you can expect, you can see the 2016 year end version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC’s Sales Stats page. Mobile users can now thumb across the table for full-width access.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
February 2017 • December 2016January 2016 • Updated at 8:42 AM AT on 02.03.2017

Rank
Automaker
Jan.
2017
%
Change
2017
YTD
%
Change
Jan.
2017
Market
Share
YTD 
Market
Share
#21
1042
-1.9%
1042
-1.9%
0.9%
0.9%
#36
-100%
-100%
0.0%
0.0%
#17
1932
28.1%
1932
28.1%
1.7%
1.7%
#35
11
1000%
11
1000%
0.0%
0.0%
#16
2066
2.7%
2066
2.7%
1.9%
1.9%
#22
942
40.4%
942
40.4%
0.8%
0.8%
#24
657
-19.0%
657
-19.0%
0.6%
0.6%
#4
8118
3.9%
8118
3.9%
7.3%
7.3%
#20
1068
4.6%
1068
4.6%
1.0%
1.0%
#9
5032
10.9%
5032
10.9%
4.5%
4.5%
#28
353
272%
353
272%
0.3%
0.3%
#1
Ford
16,738
3.6%
16,738
3.6%
15.1%
15.1%
#33
22
22
0.0%
0.0%
#10
4888
-4.1%
4888
-4.1%
4.4%
4.4%
#3
9131
1.9%
9131
1.9%
8.2%
8.2%
#7
5903
-10.6%
5903
-10.6%
5.3%
5.3%
#23
701
-12.9%
701
-12.9%
0.6%
0.6%
#31
251
254%
251
254%
0.2%
0.2%
#8
5577
4.9%
5577
4.9%
5.0%
5.0%
#13
3431
-4.7%
3431
-4.7%
3.1%
3.1%
#25
555
-6.3%
555
-6.3%
0.5%
0.5%
#18
1313
3.1%
1313
3.1%
1.2%
1.2%
#26
487
0.8%
487
0.8%
0.4%
0.4%
#32
122
542%
122
542%
0.1%
0.1%
#11
4009
18.5%
4009
18.5%
3.6%
3.6%
#12
3736
28.9%
3736
28.9%
3.4%
3.4%
#30
271
1.1%
271
1.1%
0.2%
0.2%
#19
1223
-5.0%
1223
-5.0%
1.1%
1.1%
#5
7610
0.1%
7610
0.1%
6.9%
6.9%
#27
359
43.6%
359
43.6%
0.3%
0.3%
#6
6413
-9.6%
6413
-9.6%
5.8%
5.8%
#34
16
-36.0%
16
-36.0%
0.0%
0.0%
#15
2805
4.4%
2805
4.4%
2.5%
2.5%
#2
10,863
0.9%
10,863
0.9%
9.8%
9.8%
#14
3031
-11.1%
3031
-11.1%
2.7%
2.7%
#29
302
1.0%
302
1.0%
0.3%
0.3%
 —
18,443
2.1%
18,443
2.1%
16.6%
16.6%
17,225
3.5%
17,225
3.5%
15.5%
15.5%
14,605
1.5%
14,605
1.5%
13.2%
13.2%
12,176
1.1%
12,176
1.1%
11.0%
11.0%
10,173
1.5%
10,173
1.5%
9.2%
9.2%
9334
-8.5%
9334
-8.5%
8.4%
8.4%
8311
-1.1%
8311
-1.1%
7.5%
7.5%
5322
3.0%
5322
3.0%
4.8%
4.8%
3752
28.4%
3752
28.4%
3.4%
3.4%
2337
2.5%
2337
2.5%
2.1%
2.1%
806
21.6%
806
21.6%
0.7%
0.7%
111,199
2.3%
111,199
2.3%

Source: Automakers, Desrosiers, Global Automakers Of CanadaANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini or Bentley
^ Excluding Sprinter/Metris: up 23.5% to 3240.
° Scion is discontinued, now part of Toyota.

RECOMMENDED READING
Canada Auto Sales Brand Rankings – February 2017
Canada Auto Sales Brand Rankings – December 2016
Canada Auto Sales Brand Rankings – 2016 Year End
Canada Auto Sales Brand Rankings – January 2016
Top 30 Best-Selling Vehicles In Canada – January 2017