Small And Midsize Luxury Car Sales In America – December 2016 & 2016 Year End


2017 Volvo S90 R-Design

The luxury car is not dead.

The luxury car isn’t on life support. It’s not breathing through a mask. The luxury car does not need a puffer.

OK, maybe it needs a puffer, otherwise known as a hefty incentive. Car buyers are increasingly not car buyers – they’re crossover buyers. The BMW 3-Series and 4-Series lost 34,388 sales in 2016, year-over-year. BMW, however, made back 25,664 of those sales with the X1 and X3. 

U.S. Car Sales Rankings By Model – 2016 Year End
U.S. Vehicle Sales Rankings By Model – 2016 Year End

Mercedes-Benz lost 8913 sales via its C-Class nameplate, the best-selling premium brand car in America in 2016. But Mercedes-Benz added 19,970 sales with the GLC-Class. 

Lexus lost 24,050 ES, GS, and IS sales in 2016, but added 19,945 NX and RX sales.

Car sales, including luxury cars, were falling fast in 2016. But Americans still bought and leased plenty of them. And in many cases, the customer benefited from a better deal than they would have one or two years prior. 

USA luxury car sales charts 2016
Click Chart To Expand

Healthy discounts intended to move metal made most of these transactions much easier for the customer; more difficult to swallow for the automaker.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. 

These tables are sortable, so you can rank luxury brand cars any which way you like. Mobile users can now thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • November 2016December 2015

Small/Entry 
Luxury Car
Dec.
2016
Dec.
2015
%
Change
2016
YTD
2015
YTD
%
Change
1079
1960 -44.9% 14,597 18,531 -21.2%
3621
3508 3.2% 37,156 47,080 -21.1%
4 35 -88.6%
29
36
2904
3252 -10.7% 31,538 35,984 -12.4%
4320
3426 26.1% 36,987 31,831 16.2%
591
1000 -40.9% 8354 12,934 -35.4%
1085
2143 -49.4% 15,519 13,020 19.2%
6740
5262 28.1% 70,458 94,540 -25.5%
3634
5601 -35.1% 35,763 46,069 -22.4%
791
1422 -44.4% 7625 11,024 -30.8%
2292
3451 -33.6% 21,505 26,873 -20.0%
31 -100% 59 8605 -99.3%
5794
4678 23.9% 44,007 43,874 0.3%
1018
290 251% 3970 3949 0.5%
1162
6656
968
1464 -33.9% 8903 14,657 -39.3%
4432
5028 -11.9% 37,289 46,430 -19.7%
1042
1711 -39.1% 11,165 14,784 -24.5%
54
97 -44.3% 632 1906 -66.8%
7345
7023 4.6% 77,167 86,080 -10.4%
1876
1912 -1.9% 25,792 29,643 -13.0%
2051
1486 38.0% 14,218 16,706 -14.9%
42
104 -59.6% 571 287 99.0%
333
296 12.5% 3407 4362 -21.9%
240
202 18.8% 2725 2769 -1.6%
Total
53,443
55,347 -3.4% 516,103 611,973 -15.7%

Midsize Luxury Car
Dec.
2016
Dec.
2015
%
Change
2016
YTD
2015
YTD
%
Change
192
159 20.8% 1478 2195 -32.7%
88 -100%
2016
2456 -17.9% 18,686 22,850 -18.2%
811
841 -3.6% 6558 7721 -15.1%
2115
2985 -29.1% 32,408 44,162 -26.6%
1293
9169
1697
2441 -30.5% 15,911 19,485 -18.3%
3129
3070 1.9% 22,171 23,112 -4.1%
1354
6166
8
201 -96.0% 1361 2332 -41.6%
580
786 -26.2% 5872 8449 -30.5%
486
559 -13.1% 6665 5933 12.3%
80
162 -50.6% 834 2524 -67.0%
6239
7856 -20.6% 58,299 64,969 -10.3%
1325
3423 -61.3% 14,878 23,117 -35.6%
1845
5261
215
471 -54.4% 4951 6877 -28.0%
2650
3207 -17.4% 30,534 30,901 -1.2%
746
665 12.2% 7100 7922 -10.4%
4851
5580 -13.1% 50,896 55,888 -8.9%
13
176 -92.6% 644 1887 -65.9%
1127
2756
232
432 -46.3% 5425 5118 6.0%
Total
30,354
35,470 -14.4% 308,023 335,530 -8.2%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ A4 includes Allroad, without which A4 sales were up 26% to 4009 in December; up 20% to 34,687 in 2016.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, CT6, Continental, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – January 2017
Small & Midsize Luxury Car Sales In America – November 2016
Small & Midsize Luxury Car Sales In America – December 2015
Top 25 Best-Selling Cars In America In 2016
U.S. Auto Sales Brand Rankings – December 2016 & Year End
Large Luxury Car Sales In America – December 2016 & Year End