Small And Midsize Luxury Car Sales In Canada – December 2016 & 2016 Year End


2017 Genesis G80

The rapid turn away from luxury cars represented half the story in the Canadian luxury auto sphere in 2016, as the turn away from cars was compensated for by a turn toward the same automakers’ premium utility vehicles.

And yet at the top of the heap, there were notable exceptions to the rule. Because of increases in each of the last eight months of the year, Mercedes-Benz C-Class sales were essentially flat in 2016. The C-Class is Canada’s top-selling individual premium nameplate. Meanwhile, the Audi A4, launched in an all-new generation in 2016 and regarded highly by GCBC, jumped 10% because of inceases in each of the final eight months of 2016. 

Yet joining the C-Class and A4 were other sharply declining luxury nameplates. The Infiniti Q50 slid 10%, the Lexus IS was down 11%, Acura TLX sales tumbled 19% in 2016, BMW 3-Series sales slid 22%, and Cadillac ATS sales fell 32%.

Canada luxury car sales chart 2016
Click Chart To Expand

Up a notch in size and price, the Mercedes-Benz E-Class fell 7%, the Audi A6 was down 16%, Infiniti Q70 volume fell 28%, and Acura RLX sales were down 41%. Among others.

Automakers are still introducing new luxury cars. Indeed, Hyundai launched a new luxury brand, Genesis, by turning the second-generation Hyundai Genesis into the Genesis G80 and launching the second-generation Hyundai Equus as the Genesis G90. 

The Alfa Romeo Giulia lands soon. Jaguar is back in the entry-lux game with the XE. Lincoln replaced the MKS with the new Continental; Volvo killed the S80 in favour of the new S90.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Mobile users can now thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • November 2016December 2015

Small/Entry 
Luxury Car
Dec.
2016
Dec.
2015
%
Change
2016
2015
%
Change
187
267 -30.0% 2459 2551 -3.6%
307
337 -8.9% 4137 5075 -18.5%
262
293 -10.6% 3795 3788 0.2%
376
357 5.3% 6031 5461 10.4%
70
78 -10.3% 1516 1693 -10.5%
3 -100%
55
174 -68.4% 2091 1703 22.8%
367
459 -20.0% 7452 9590 -22.3%
386
311 24.1% 4765 4942 -3.6%
184
392 -53.1% 2375 3493 -32.0%
264
280 -5.7% 2969 3295 -9.9%
53
9 489% 422 408 3.4%
45
358 —-
29
35 -17.1% 546 814 -32.9%
147
214 -31.3% 3033 3401 -10.8%
26
27 -3.7% 526 792 -33.6%
162
169 -4.1% 2461 2356 4.5%
853
621 37.4% 9954 9992 -0.4%
213
213 0.0% 4150 3870 7.2%
20
45 -55.6% 657 665 -1.2%
64
58 10.3% 627 1032 -39.2%
Total
4070
4339 -6.2% 60,324 64,924 -7.1%

Midsize Luxury Car
Dec.
2016
Dec.
2015
%
Change
2016
2015
%
Change
12
7 71.4% 107 182 -41.2%
40
82 -51.2% 834 990 -15.8%
61
65 -6.2% 887 787 12.7%
194
225 -13.8% 2019 1996 1.2%
37
250
110
154 -28.6% 880 921 -4.5%
87
148 -41.2% 707 839 -15.7%
24
55
24
38
1 -100% 9 37 -75.7%
1
70 -98.6% 961 1377 -30.2%
15
22 -31.8% 156 217 -28.1%
35
8 337% 542 466 16.3%
5 -100% 26 36 -27.8%
215
166 29.5% 2153 2305 -6.6%
27
28 -3.6% 415 390 6.4%
49
174
1
7 -85.7% 198 172 15.1%
73
92 -20.7% 1120 1130 -0.9%
25
39 -35.9% 318 364 -12.6%
153
256 -40.2% 2953 3162 -6.6%
23 62 -62.9%
14
101
32 -100% 218 426 -48.8%
Total
1124
1407 -20.1% 15,144 15,859 -4.5%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The XTS, K900, CT6 Continental, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – January 2017
Small & Midsize Luxury Car Sales In Canada – November 2016
Small & Midsize Luxury Car Sales In Canada – December 2015
Top 20 Best-Selling Cars In Canada – December 2016
Canada Auto Sales Brand Rankings – December 2016 & Year End
Large Luxury Car Sales In Canada – December & 2016 Year End