Canada Auto Sales Brand Rankings – 2016 Year End


2017 Ford Escape red

On the strength of surging Ford Motor Company sales and records at numerous high-volume brands, Canadian auto sales soared to new heights in calendar year 2016. Besting last year’s record performance by nearly 50,000 units, 2016 becomes the fourth consecutive year of record high volume for the Canadian auto industry.

Top 11 Best-Selling Pickup Trucks In Canada In 2016
Top 25 Best-Selling Cars In Canada In 2016
Top 25 Best-Selling SUVs In Canada In 2016

After Fiat Chrysler Automobiles claimed top honours in 2015 for the first time ever, Fiat sales plunged 58% and Chrysler sales slid 34% in 2016, bringing the FCA empire down 5% in a market that grew 3%. 

Canada Vehicle Sales Rankings By Model – 2016 Year End

Ford Motor Company thus regained its top spot in 2016, outselling FCA by 27,000 units. Ford was also the top brand, more than 100,000 sales ahead of Toyota. Thank the F-Series pickup line, which accounted for 48% of all Ford Canada volume in 2016. 

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Smart, Jaguar, Maserati, Volv, Land Rover, Buick, Audi, and Porsche all reported double-digit percentage growth in 2016. Fiat, Chrysler, and Volkswagen were the only brands to report double-digit percentage declines. Alfa Romeo, Mini, defunct Scion, Dodge, Acura, Mazda, GMC, Ram, and Cadillac were the only other brands to sell fewer new vehicles in 2016 than in 2015.

Canada 2016 automaker market share chart
Click Chart To Expand

Passenger car market share plunged to just 34% in 2016. April sales, at more than 200,000 units, represented the best month ever for the industry. On nine occasions – a streak between March and October – more than 150,000 vehicles were sold. 

Sales declined in May and then began to consistently tumble through July, August, September, and October before picking up steam in November and then sliding back again in December. As currency woes begin to inflict higher prices on Canadians and fuel prices once again begin to rise, the auto industry will not find a record-setting performance easy to produce in 2017.

If you prefer not to see automakers listed alphabetically, click column headers to sort automakers by 2016 ranking, 2016 sales, year-over-year change, or any other order. Year end best seller lists for cars, trucks, and SUVs will be added later this month. In the coming days, GCBC will also publish a complete list of year end/December sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see November’s version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC’s Sales Stats page. 

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
2015 Year End • 2014 Year End • 2013 Year End • Updated at 12:35 on 01.07.2016

Rank
Automaker
2016
2015
%
Change
2016
Market
Share
2015
Market
Share
#20
20,227
21,003 -3.7% 1.0% 1.1%
#36
68
122 -44.3% 0.0% 0.0%
#17
30,544
26,754 14.2% 1.6% 1.4%
#35
192
158 21.5% 0.0% 0.0%
#16
38,012
35,002 8.6% 2.0% 1.8%
#21
19,053
16,594 14.8% 1.0% 0.9%
#23
12,162 12,249 -0.7% 0.6% 0.6%
#4
151,460
148,735 1.8% 7.8% 7.8%
#22
16,050
24,405 -34.2% 0.8% 1.3%
#10
82,633
86,598 -4.6% 4.2% 4.6%
#31
2331
5512 -57.7% 0.1% 0.3%
#1
Ford
296,125
270,498 9.5% 15.2% 14.2%
#34
93
0.0%
0.0%
#8
84,668 85,789 -1.3% 4.3% 4.5%
#3
166,449
156,503 6.4% 8.5% 8.2%
#5
138,069
135,612 1.8% 7.1% 7.1%
#24
12,094
11,321 6.8% 0.6% 0.6%
#30
3034
1296 134% 0.2% 0.1%
#9
82,958
79,680 4.1% 4.3% 4.2%
#11
71,670
67,887 5.6% 3.7% 3.6%
#25
9140
7720 18.4% 0.5% 0.4%
#18
22,509
22,025 2.2% 1.2% 1.2%
#26
8320
7939 4.8% 0.4% 0.4%
#33
678
507 33.7% 0.0% 0.0%
#12
69,210
71,709 -3.5% 3.6% 3.8%
#15
46,445
43,810 6.0% 2.4% 2.3%
#28
6609
7050 -6.3% 0.3% 0.4%
#19
22,293
21,384 4.3% 1.1% 1.1%
#6
122,059
118,655 2.9% 6.3% 6.2%
#27
7061
6413 10.1% 0.4% 0.3%
#7
93,405
96,744 -3.5% 4.8% 5.1%
#32
1875
716 162% 0.1% 0.0%
#14
50,190
46,609 7.7% 2.6% 2.5%
#2.2
4431
4659 -4.9% 0.2% 0.2%
#2.1
190,852
182,365 4.7% 9.8% 9.6%
#2
195,283
187,024 4.4% 10.0% 9.8%
#13
60,017
70,344 -14.7% 3.1% 3.7%
#29
6103
4788 27.5% 0.3% 0.3%
304,445
278,437 9.3% 15.6% 14.7%
277,445
293,061 -5.3% 14.2% 15.4%
267,341
263,335 1.5% 13.7% 13.9%
217,792
209,049 4.2% 11.2% 11.0%
209,832
203,526 3.1% 10.8% 10.7%
186,676
177,506 5.2% 9.6% 9.3%
134,153
129,976 3.2% 6.9% 6.8%
97,814
103,669 -5.6% 5.0% 5.5%
48,320 44,526 8.5% 2.5% 2.3%
44,621
42,052 6.1% 2.3% 2.2%
12,174
9016 35.0% 0.6% 0.5%
Total
1,953,008
1,899,490 2.8%

Source: Automakers & Global Automakers Of CanadaANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini
^ Excluding Sprinter: up 4.0% to 40,526 in 2016.

RECOMMENDED READING
Canada Auto Sales Brand Rankings – 2015 Year End
Canada Auto Sales Brand Rankings – 2014 Year End
Canada Auto Sales Brand Rankings – December 2016 & Year End
Top 30 Best-Selling Vehicles In Canada – 2016 Year End