Sporty Car Sales In America – October 2016 YTD


In October 2016, for a second consecutive month, the Chevrolet Camaro outsold the Ford Mustang. 

U.S. Vehicle Sales Rankings By Model – October 2016 YTD
U.S. Car Sales Rankings By Model – October 2016 YTD

After a near two-year- stretch of Mustang leadership among sports coupes in America, Chevrolet ramped up Camaro incentives in order to clear out an inventory glut. Camaro sales are growing, year-over-year, but it’s a low-volume season for muscle cars. (Ford responded to growing Mustang inventory with a week-long factory shutdown in Flat Rock, Michigan.) As a result, with sky-high incentives at the end of October — GM’s average Camaro sale during the first three weeks of October required an average $3,500 discount, an average which grew to $4700 by the end of the month — the Camaro is once again the top dog in this hotly contested category. 

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USA sports car sales chart October 2016
Click Chart To Expand

Inventory is still extraordinarily high. Heading into November, GM has a 138-day supply of Camaros, up from 120 in October. 

Sales leadership comes at a cost, but GM clearly wants this position, a position held by the Camaro for five consecutive years prior to the Mustang’s sales victory in 2015.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • September 2016October 2015

American Muscle
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
6277
5289 18.7% 60,812 66,833 -9.0%
4127
5288 -22.0% 55,268 57,516 -3.9%
5414
10,096 -46.4% 92,672 106,321 -12.8%
Total
15,818
20,673 -23.5% 208,752 230,670 -9.5%

Euro Sports Cars
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
23
58 -60.3% 434 569 -23.7%
287
233 23.2% 2552 753 239%
78
86 -9.3% 953 1495 -36.3%
393
400 -1.8% 3412 3767 -9.4%
238
516 -53.9% 2797 3653 -23.4%
162
218 -25.7% 2325 2597 -10.5%
279
334 -16.5% 3105 3064 1.3%
Total
1460
1845 -20.9% 15,578 15,898 -2.0%

Misc. Sporty Cars
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
609
845 -27.9% 7281 10,657 -31.7%
1009
1258 -19.8% 13,479 9730 38.5%
361
6157
2626
2526 4.0% 23,345 28,924 -12.4%
444
1875
168
316 -46.8% 2032 2521 -19.4%
725
273 166% 2138 3453 -38.1%
1081
1333 -18.9% 9242 11,791 -21.6%
505
1085 -53.5% 8345 7153 16.7%
400
647 -38.2% 5205 6529 -20.3%
633
770 -17.8% 6387 9314 -31.4%
330
374 -11.8% 3692 4507 -18.1%
2579
3013 -14.4% 27,750 28,164 -1.5%
394 -100% 387 2550 -84.8%
1754
2520 -30.4% 18,941 19,337 -2.0%
395
518 -23.7% 3498 3219 8.7%
Total
13,619
15,872 -14.2% 139,754 147,849 -5.5%

Premium Sporty Cars
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
67
150
61
17 259% 591 470 25.7%
85
96 119% 16,388 10,619 54.3%
199
149 33.6% 1288 1491 -13.6%
3
82 -96.3% 526 822 -36.0%
62
61 1.6% 509 582 -12.5%
10 -100% 3 292 -99.0%
6 8 -25.0%
64
84 -23.8% 1034 1141 -9.4%
81
105 -22.9% 1039 997 4.2%
52 -100%
299
252 18.7% 3145 3384 -7.1%
1 -100% 1 28 -96.4%
57
58 -1.7% 594 987 -39.8%
444
803 -44.7% 7491 8360 -10.4%
1 201 -99.5%
Total
1422
1718 -17.2% 32,766 29,434 11.3%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada once did) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 

RECOMMENDED READING
Sporty Car Sales In America – November 2016
Sporty Car Sales In America – September 2016
Sporty Car Sales In America – October 2015
Top 20 Best-Selling Cars In America – October 2016
U.S. Auto Sales Brand Rankings – October 2016