Small And Midsize Luxury Car Sales In Canada – October 2016 YTD


2017 Jaguar XE AWD red

The Jaguar XE, in its fifth month on the market, continues to be an extraordinarily low-volume product in an increasingly low-volume segment in a relatively low-volume nation.

After rising to a four-month high of 73 units in September, only 54 XEs were sold in Canada in October 2016. That’s roughly one Jaguar XE for every 22 copies of the BMW 3-Series, one XE for every 16 Mercedes-Benz C-Classes, one XE for every 13 Audi A4s, one XE for every six copies of the Lexus IS.

Jaguar is nevertheless surging, but it’s not because of the XE – rather, the F-Pace SUV – and the surge has not suddenly turned Jaguar into a major player in Canada’s luxury sector. 

Canada luxury car sales chart October 2016
Click Chart To Expand

The whole Jaguar brand has attracted 2359 Canadian buyers this year, less than half the sales produced by the Audi A4 on its own.

The A4 isn’t even one of the two most popular luxury cars in the country.

Progress takes time.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Mobile users can now thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • September 2016October 2015

Small/Entry 
Luxury Car
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
221
185 19.5% 2039 2068 -1.4%
301
415 -27.5% 3426 4412 -22.3%
244
264 -7.6% 3303 3243 1.9%
720
548 31.4% 5115 4768 7.3%
80
147 -45.6% 1308 1494 -12.4%
3 -100%
151
167 -9.6% 1796 1353 32.7%
1199
873 37.3% 6461 7964 -18.9%
309
359 -13.9% 4043 4236 -4.6%
165
376 -56.1% 2036 2784 -26.9%
283
316 -10.4% 2421 2784 -13.0%
147
22 568% 283 386 -26.7%
54
250
90
72 25.0% 488 718 -32.0%
323
355 -9.0% 2660 2972 -10.5%
48
45 6.7% 469 739 -36.5%
172
231 -25.5% 2131 1964 8.5%
865
809 6.9% 8073 8650 -6.7%
301
385 -21.8% 3653 3316 10.2%
52
39 33.3% 624 585 6.7%
74
95 -22.1% 525 893 -41.2%
Total
5799
5703 1.7% 51,104 55,332 -7.6%

Midsize Luxury Car
October
2016
October
2015
%
Change
2016
YTD
2015
YTD
%
Change
5
17 -70.6% 90 159 -43.4%
53
91 -41.8% 754 773 -2.5%
90
70 28.6% 753 655 15.0%
141
215 -34.4% 1669 1589 5.0%
28
151
73
121 -39.7% 721 658 9.6%
68
43 58.1% 521 609 -14.4%
1
5 -80.0% 9 33 -72.7%
16
92 -82.6% 959 1223 -21.6%
4
11 -63.6% 133 170 -21.8%
18
31 -41.9% 483 420 15.0%
4 -100% 25 29 -13.8%
183
216 -15.3% 1772 1993 -11.1%
40
33 21.2% 355 352 0.9%
52
69
2
11 -81.8% 194 159 22.0%
119
105 13.3% 935 968 -3.4%
29
40 -27.5% 270 287 -5.6%
188
276 -31.9% 2596 2614 -0.7%
23 62 -62.9%
16
72
6
24 -75.0% 215 359 -40.1%
Total
1132
1405 -19.4% 12,769 13,112 -2.6%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The CT6, XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – November 2016
Small & Midsize Luxury Car Sales In Canada – September 2016
Small & Midsize Luxury Car Sales In Canada – October 2015
Top 20 Best-Selling Cars In Canada – October 2016
Canada Auto Sales Brand Rankings – October 2016
Large Luxury Car Sales In Canada – October 2016