Sporty Car Sales In America – September 2016 YTD


2017 Chevrolet Camaro 1LE

For the first time since October 2014, the Chevrolet Camaro outsold the dominant Ford Mustang in September 2016. 

The margin was tiny: only 148 sales.

Year-to-date, the Camaro trails the Mustang by 32,723 units. Globally, the Camaro is hardly a factor – the Mustang is a major player.

U.S. Vehicle Sales Rankings By Model – September 2016 YTD
U.S. Car Sales Rankings By Model – September 2016 YTD

But the Chevrolet Camaro did attract more American buyers in September than the Mustang. And it only took a massive increase in incentives to make it happen. Oh, and a massive drop in Mustang sales. 

USA sports car sales chart September 2016
Click Chart To Expand

U.S. sales of the Audi TT continue to soar. A new Infiniti Q60 produced the best month for the lone Infiniti coupe since December 2014. The Audi R8 and Nissan GT-R both reported huge year-over-year improvements.

But in the United States, the home market for Detroit muscle, the sales figures achieved by anything other than the Chevrolet Camaro, Dodge Challenger, and Ford Mustang pale in comparison. 

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • October 2016 • August 2016September 2015

American Muscle
September
2016
September
2015
%
Change
2016
YTD
2015
YTD
%
Change
6577
5246 25.4% 54,535 61,544 -11.4%
5698
4771 19.4% 51,141 52,228 -2.1%
6429
9456 -32.0% 87,258 96,225 -9.3%
Total
18,704
19,473 -3.9% 192,934 209,997 -8.1%

Euro Sports Cars
September
2016
September
2015
%
Change
2016
YTD
2015
YTD
%
Change
34
56 -39.3% 411 511 -19.6%
295
187 57.8% 2265 520 336%
99
96 3.1% 875 1409 -37.9%
273
354 -22.9% 3019 3367 -10.3%
238
339 -29.8% 2559 3137 -18.4%
197
297 -33.7% 2163 2379 -9.1%
224
315 -28.9% 2826 2730 3.5%
Total
1360
1644 -17.3% 14,118 14,053 0.5%

Misc. Sporty Cars
September
2016
September
2015
%
Change
2016
YTD
2015
YTD
%
Change
746
945 -21.1% 6672 9812 -32.0%
977
1078 -9.4% 12,470 8472 47.2%
470
5796
2829
2572 10.0% 22,719 26,398 -13.9%
490
1431
165
310 -46.8% 1864 2205 -15.5%
497
258 92.6% 1413 3180 -55.6%
827
1159 -28.6% 8161 10,458 -22.0%
752
940 -20.0% 7840 6068 29.2%
513
573 -10.5% 4805 5882 -18.3%
651
778 -16.3% 5754 8544 -32.7%
300
301 -0.3% 3362 4133 -18.7%
2683
3033 -11.5% 25,171 25,151 0.1%
356 -100% 387 2156 -82.1%
1837
1825 0.7% 17,187 16,817 2.2%
204
462 -55.8% 3103 2701 14.9%
7 -100%
Total
13,941
14,590 -4.4% 128,135 131,984 -2.9%

Premium Sporty Cars
September
2016
September
2015
%
Change
2016
YTD
2015
YTD
%
Change
38
83
84
14 500% 530 453 17.0%
94
78 20.5% 735 1142 -35.6%
158
182 -13.2% 1089 1342 -18.9%
6
36 -83.3% 523 740 -29.3%
38
50 -24.0% 447 521 -14.2%
18 -100% 3 282 -98.9%
1 -100% 6 8 -25.0%
71
86 -17.4% 970 1057 -8.2%
111
109 1.8% 959 892 7.5%
52 -100%
326
259 25.9% 2846 3132 -9.1%
27 -100%
82
38 116% 537 929 -42.2%
465
768 -39.5% 7047 7557 -6.7%
4 -100% 1 201 -99.5%
Total
1473
1643 -10.3% 15,776 18,335 -14.0%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada once did) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 

RECOMMENDED READING
Sporty Car Sales In America – October 2016
Sporty Car Sales In America – August 2016
Sporty Car Sales In America – September 2015
Top 20 Best-Selling Cars In America – September 2016
U.S. Auto Sales Brand Rankings – September 2016