Sporty Car Sales In America – August 2016 YTD


13 years ago, the Bentley Continental GT was the first Bentley fully developed in the era of Volkswagen ownership. Bentley was revolutionized. Volume exploded thanks to the “affordable” Bentley. 

Bentley sold 106 such cars in August 2016, a modest 8% downturn. But Bentley has since been revolutionized again. 56% of the Bentleys sold in the United States in August 2016 were Bentaygas. The Bentayga is Bentley’s latest new vehicle introduction, an SUV with an ungainly design but mountains of appeal to consumers who need something more than a Land Rover Range Rover Autobiography. 

U.S. Vehicle Sales Rankings By Model – August 2016 YTD
U.S. Car Sales Rankings By Model – August 2016 YTD

But never fear, enthusiast of the great exotic GT car. There were 112 Mercedes-AMG GTs sold in August, 96 Audi R8s, 99 Maserati GranTurismos, and 88 Nissan GT-Rs. 

The Wall Street Journal also reported 249 sales of Ferraris in August along with 79 Lamborghinis. In other words, there are still plenty of buyers for high-dollar sports cars.

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USA sports car sales chart August 2016
Click Chart To Expand

There are also plenty of buyers for low-dollar sporting cars, too. Yes, U.S. sales of the Chevrolet Camaro, Dodge Challenger, and far more popular Ford Mustang are falling. But with 174,047 sales through the first eight months of 2016, this trio accounts for 4% of the U.S. car market.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • September 2016 • July 2016August 2015

American Muscle
August
2016
August
2015
%
Change
2016
YTD
2015
YTD
%
Change
5604
6236 -10.1% 47,958 56,298 -14.8%
5262
5014 4.9% 45,260 47,346 -4.4%
8299
9997 -17.0% 80,829 86,769 -6.8%
Total
19,165
21,247 -9.8% 174,047 190,413 -8.6%

Euro Sports Cars
August
2016
August
2015
%
Change
2016
YTD
2015
YTD
%
Change
37
97 -61.9% 375 451 -16.9%
281
309 -9.1% 1970 333 492%
101
123 -17.9% 776 1313 -40.9%
386
436 -11.5% 2746 3013 -8.9%
346
394 -12.2% 2321 2798 -17.0%
243
274 -11.3% 1966 2082 -5.6%
231
497 -53.5% 2602 2415 7.7%
Total
1625
2130 -23.7% 12,756 12,405 2.8%

Misc. Sporty Cars
August
2016
August
2015
%
Change
2016
YTD
2015
YTD
%
Change
848
1043 -18.7% 5926 8867 -33.2%
728
1024 -28.9% 11,493 7394 55.4%
622
5326
3063
2725 12.4% 19,890 23,826 -16.5%
460
941
222
333 -33.3% 1699 1895 -10.3%
169
311 -45.7% 916 2922 -68.7%
1065
1337 -20.3% 7334 9299 -21.1%
823
1344 -38.8% 7088 5128 38.2%
590
635 -7.1% 4292 5309 -19.2%
638
960 -33.5% 5103 7766 -34.3%
302
498 -39.4% 3062 3832 -20.1%
3194
3367 -5.1% 22,488 22,118 1.7%
208 -100% 387 1800 -78.5%
2081
1907 9.1% 15,350 14,992 2.4%
107
436 -75.5% 2899 2239 29.5%
Total
14,912
16,128 -7.5% 114,194 117,387 -2.7%

Premium Sporty Cars
August
2016
August
2015
%
Change
2016
YTD
2015
YTD
%
Change
22
45
96
35 174% 446 439 1.6%
106
115 -7.8% 641 1064 -39.8%
145
210 -31.0% 931 1160 -19.7%
6
45 -86.7% 517 704 -26.6%
58
37 56.8% 408 456 -10.5%
15 -100% 3 264 -98.9%
1 -100% 6 7 -14.3%
99
79 25.3% 899 972 -7.5%
112
87 28.7% 847 783 8.2%
52 -100%
443
342 29.5% 2520 2873 -12.3%
1 27 -96.3%
88
65 35.4% 455 891 -48.9%
749
939 -20.2% 6582 6789 -3.0%
22 -100% 1 197 -99.5%
Total
1924
1992 -3.4% 14,302 16,678 -14.2%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as distinct as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Sporty Car Sales In America – September 2016
Sporty Car Sales In America – July 2016
Sporty Car Sales In America – August 2015
Top 20 Best-Selling Cars In America – August 2016
U.S. Auto Sales Brand Rankings – August 2016