Sporty Car Sales In America – July 2016 YTD


2016 Chevrolet Camaro convertible silver

U.S. sales of the Chevrolet Camaro continued their steep decline in July 2016, falling 26% compared with July 2015. That 1949-unit loss drove the Camaro’s year-to-date tally down by 7708 sales in time with the launch of a new Camaro, a period in which you would expect to see a dramatic increase – not a dramatic decrease – in sales of an American pony car in its home market.

Admittedly, U.S. sales of the Camaro’s chief rivals are falling, as well. But both of those cars, the Ford Mustang and Dodge Challenger, are declining more slowly, both are more established cars which have already had their “hot” periods. (Mustang sales rose to an eight-year high in 2015 when it was an all-new sixth-gen car.) And both of those cars posted improved July sales while the Camaro leaned into a nosedive. 

U.S. Vehicle Sales Rankings By Model – July 2016 YTD
U.S. Car Sales Rankings By Model – July 2016 YTD

In fact, both of those cars are now routinely outselling the Camaro, a car which led the three car category for five consecutive years from 2010 to 2014. That includes the Challenger, which made July the third consecutive month in which the Dodge outsold the Camaro.

GM points to decreased fleet emphasis in order to explain the Camaro’s rapid slowdown. We would also point out that the Camaros available at your local Chevrolet store are often pricier examples. Plus, as we’ve mentioned before, outside of the Camaro faithful – where GM must attract thousands of Camaro buyers in order to make it a volume car – do people even look at this car and recognize that it’s an all-new machine?
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USA sports car sales chart July 2016
Click Chart To Expand

Elsewhere in the sports car universe, the Fiat 124 Spider became more readily available in July 2016. Together with 881 sales of the Mazda MX-5 Miata on which it’s based, 124 Spider sales climbed to 480 units. Yes, it is interesting that after 13 consecutive months of year-over-year improvement, Mazda MX-5 volume tumbled 22% during the very month in which its sibling, the 124 Spider, became available.

Total MX-5/124 Spider volume rose by 20%, year-over-year.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • June 2016July 2015

American Muscle
July
2016
July
2015
%
Change
2016
YTD
2015
YTD
%
Change
5520
7469 -26.1% 42,354 50,062 -15.4%
5619
5241 7.2% 39,998 42,332 -5.5%
9565
8482 12.8% 72,530 76,772 -5.5%
Total
20,704
21,192 -2.3% 154,882 169,166 -8.4%

Euro Sports Cars
July
2016
July
2015
%
Change
2016
YTD
2015
YTD
%
Change
43
49 -12.2% 338 354 -4.5%
211
8 2538% 1689 24 6938%
124
118 5.1% 675 1190 -43.3%
354
425 -16.7% 2360 2577 -8.4%
238
324 -26.5% 1975 2404 -17.8%
344
253 36.0% 1723 1808 -4.7%
388
285 36.1% 2371 1918 23.6%
Total
1702
1462 16.4% 11,131 10,275 8.3%

Misc. Sporty Cars
July
2016
July
2015
%
Change
2016
YTD
2015
YTD
%
Change
744
1105 -32.7% 5078 7824 -35.1%
1708
1028 66.1% 10,765 6370 69.0%
633
4704
2159
2794 -22.7% 16,827 21,101 -20.3%
480
481
272
270 0.7% 1477 1562 -5.4%
62
319 -80.6% 747 2611 -71.4%
977
1232 -20.7% 6269 7962 -21.3%
881
1130 -22.0% 6265 3784 65.6%
722
673 7.3% 3702 4674 -20.8%
682
1058 -35.5% 4465 6806 -34.4%
353
525 -32.8% 2760 3334 -17.2%
3288
3716 -11.5% 19,294 18,751 2.9%
246 -100% 387 1592 -75.7%
2417
1780 35.8% 13,269 13,085 1.4%
222
132 68.2% 2792 1803 54.9%
7 -100%
Total
15,600
16,008 -2.5% 99,282 101,266 -2.0%

Premium Sporty Cars
July
2016
July
2015
%
Change
2016
YTD
2015
YTD
%
Change
21
23
88
41 115% 350 404 -13.4%
166
217 -23.5% 786 950 -17.3%
15
66 -77.3% 511 659 -22.5%
49
57 -14.0% 350 419 -16.5%
11 -100% 3 249 -98.8%
1 -100% 6 6 0.0%
57
89 -36.0% 735 696 5.6%
52 -100%
279
330 -15.5% 2077 2531 -17.9%
1 27 -96.3%
52
66 -21.2% 367 826 -55.6%
806
778 3.6% 5833 5850 -0.3%
40 -100% 1 175 -99.4%
Total
1533
1696 -9.6% 11,043 12,844 -14.0%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. ANDC estimated 86 Aston Martin sales in July; 602 YTD plus 14 July Lotus sales; 98 YTD. YTD, Maserati (6013), Ferrari (1351), Bentley (793), Lamborghini (602), and Rolls-Royce (528) sales are not reported by model.

RECOMMENDED READING
Sporty Car Sales In America – August 2016
Sporty Car Sales In America – June 2016
Sporty Car Sales In America – July 2015
Top 20 Best-Selling Cars In America – July 2016
U.S. Auto Sales Brand Rankings – July 2016