Small And Midsize Luxury Car Sales In Canada – June 2016 YTD


2017 Jaguar XE AWD

Sharp declines are the order of the day for luxury automakers selling cars in Canada. 

In June 2016, Audi, BMW, and Mercedes-Benz – the three highest-volume premium auto brands in Canada – reported huge decreases with the A5, A8, 3-Series, 4-Series, E-Class, and S-Class. 

Canada Vehicle Sales Rankings By Model – June 2016 YTD
Canada Car Sales Rankings By Model – June 2016 YTD

Premium brands which don’t sell as many cars – Lexus and Cadillac, as examples – suffered across-the-board passenger car sales increases in June. Lexus car volume was down 30% because of double-digit losses from the CT, ES, GS, IS, LS, and RC. At Cadillac, car sales slid by a third despite the addition of the CT6 sedan because of 154 lost sales from the ATS, CTS, ELR, and XTS. 

The CT6 isn’t the only new luxury car on the block, however. Jaguar Canada began selling their new entry-level XE sedan in June. 

Canada luxury car sales chart June 2016
Click Chart To Expand

Overshadowed by the arrival of the F-Pace SUV which outsold the XE by more than five to one last month, the XE may nevertheless prove to be a formidable rival for traditional German luxury sedans, if for no other reason than the fact that it’s different.

Thanks to our source at Global Automakers of Canada, we are now beginning to receive Maserati sales by model. Maserati reported 40 Ghibli sales in June.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • July 2016 • May 2016June 2015

Small/Entry 
Luxury Car
June
2016
June
2015
%
Change
2016
YTD
2015
YTD
%
Change
160
213 -24.9% 1104 1153 -4.2%
348
352 -1.1% 2082 2354 -11.6%
511
425 20.2% 2124 2085 1.9%
Audi A4  ^
582
488 19.3% 2736 2974 -8.0%
127
206 -38.3% 840 947 -11.3%
3 -100%
196
193 1.6% 1193 793 50.4%
544
843 -35.5% 3271 4478 -27.0%
531
619 -14.2% 2607 2694 -3.2%
170
265 -35.8% 1191 1460 -18.4%
276
257 7.4% 1365 1501 -9.1%
45 -100% 22 229 -90.4%
43
43
48
93 -48.4% 272 453 -40.0%
210
328 -36.0% 1435 1749 -18.0%
47
56 -16.1% 246 380 -35.3%
252
176 43.2% 1262 1089 15.9%
992
970 2.3% 4592 5508 -16.6%
421
350 20.3% 2294 1931 18.8%
74
62 19.4% 395 386 2.3%
44
97 -54.6% 271 582 -53.4%
Total
5576
6038 -7.7% 29,345 32,749 -10.4%

Midsize Luxury Car
June
2016
June
2015
%
Change
2016
YTD
2015
YTD
%
Change
5
11 -54.5% 62 99 -37.4%
348
352 -1.1% 2082 2354 -11.6%
87
112 -22.3% 507 475 6.7%
78
99 -21.2% 432 376 14.9%
214
197 8.6% 1085 874 24.1%
27
46
42
60 -30.0% 362 379 -4.5%
22
62 -64.5% 231 337 -31.5%
2 -100% 5 18 -72.2%
104
97 7.2% 693 778 -10.9%
10
16 -37.5% 99 113 -12.4%
49
37 32.4% 311 286 8.7%
Kia K900 
3
3 0.0% 14 18 -22.2%
204
240 -15.0% 1018 1176 -13.4%
26
40 -35.0% 210 212 -0.9%
10
15 -33.3% 182 109 67.0%
81
83 -2.4% 442 552 -19.9%
40
na 0.0% na na 0.0%
210
352 -40.3% 1724 1620 6.4%
9 -100% 21 58 -63.8%
24
52 -53.8% 139 250 -44.4%
Total
1584
1839 -13.9% 9665 10,084 -4.2%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – July 2016
Small & Midsize Luxury Car Sales In Canada – May 2016
Small & Midsize Luxury Car Sales In Canada – June 2015
Top 20 Best-Selling Cars In Canada – June 2016
Canada Auto Sales Brand Rankings – June 2016
Large Luxury Car Sales In Canada – June 2016