Small And Midsize Luxury Car Sales In Canada – May 2016 YTD


2016 Cadillac ATS-V sedan white

May 2016 stood out as an especially strong month for Mercedes-Benz Canada’s C-Class, Canada’s top-selling premium brand car.

Canada Vehicle Sales Rankings By Model – May 2016 YTD
Canada Car Sales Rankings By Model – May 2016 YTD

But it hasn’t been a great start to the year for the C-Class, sales of which are down 21% through the first five months of 2016. Moreover, May wasn’t a strong month for luxury car sales. And the beginning of 2016 has proven that the rate at which consumers are fleeing luxury cars in favour of luxury SUVs/crossovers is more rapid than expected.

The overwhelming majority of premium brand cars posted fewer sales in May 2016 than May 2015. Canadian sales of the Acura TLX, BMW 3-Series/4-Series, Cadillac ATS, Infiniti Q50, Lexus IS/RC, Volvo S60/V60, all reported double-digit percentage losses.

Canada luxury car sales chart May 2016
Click Chart To Expand

Their bigger brethren – Acura RLX, Audi A7, Cadillac CTS, Infiniti Q70, Lexus ES, Mercedes-Benz E-Class, and others – posted equally devastating losses in May 2016. Meanwhile, at Audi, BMW, and Mercedes-Benz, where premium brand sales are highest, May SUV/crossover volume was up 28%, 27%, and 7%, respectively. 

Wonder if there’s a connection.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • June 2016 • April 2016May 2015

Small/Entry 
Luxury Car
May
2016
May
2015
%
Change
2016
YTD
2015
YTD
%
Change
159
257 -38.1% 944 940 0.4%
387
452 -14.4% 1734 2002 -13.4%
448
432 3.7% 1613 1660 -2.8%
676
650 4.0% 2154 2486 -13.4%
196
227 -13.7% 713 741 -3.8%
3 -100%
262
239 9.6% 997 600 66.2%
731
851 -14.1% 2727 3635 -25.0%
400
638 -37.3% 2076 2075 0.1%
173
319 -45.8% 1021 1195 -14.6%
230
276 -16.7% 1089 1244 -12.5%
63 -100% 22 184 -88.0%
55
101 -45.5% 224 360 -37.8%
271
400 -32.3% 1225 1421 -13.8%
66
85 -22.4% 199 324 -38.6%
219
250 -12.4% 1010 913 10.6%
1027
1014 1.3% 3600 4538 -20.7%
443
404 9.7% 1873 1581 18.5%
65
84 -22.6% 321 324 -0.9%
72
146 -50.7% 227 485 -53.2%
Total
5880
6888 -17.1% 23,769 26,711 -12.4%

Midsize Luxury Car
May
2016
May
2015
%
Change
2016
YTD
2015
YTD
%
Change
8
12 -33.3% 57 88 -35.2%
107
93 15.1% 420 363 15.7%
74
125 -40.8% 354 277 27.8%
219
171 28.1% 871 677 28.7%
15
19
57
76 -25.0% 320 319 0.3%
27
85 -68.2% 209 275 -24.0%
2
2 0.0% 5 16 -68.8%
105
129 -18.6% 589 681 -13.5%
9
24 -62.5% 89 97 -8.2%
42
41 2.4% 262 249 5.2%
4
4 0.0% 11 15 -26.7%
205
261 -21.5% 814 936 -13.0%
42
43 -2.3% 184 172 7.0%
40
29 37.9% 172 94 83.0%
65
101 -35.6% 361 469 -23.0%
300
360 -16.7% 1514 1268 19.4%
12 -100% 21 49 -57.1%
22
54 -59.3% 115 198 -41.9%
Total
1343
1622 -20.8% 6387 6243 2.3%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The CT6, XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – June 2016 YTD
Small & Midsize Luxury Car Sales In Canada – April 2016
Small & Midsize Luxury Car Sales In Canada – May 2015
Top 20 Best-Selling Cars In Canada – May 2016
Canada Auto Sales Brand Rankings – May 2016
Large Luxury Car Sales In Canada – May 2016