Small And Midsize Luxury Car Sales In Canada – April 2016 YTD


2016 Infiniti Q50 red

While Canadian auto sales surged to the highest level ever in April 2016, sales of some of Canada’s most popular luxury cars tumbled.

The Mercedes-Benz C-Class, BMW 3-Series, and Audi A4 combined for 1918 sales in April 2016, a  23% loss equal to 2485 fewer sales, year-over-year. 

Canada Vehicle Sales Rankings By Model – April 2016 YTD
Canada Car Sales Rankings By Model – April 2016 YTD

They were by no means the only premium cars to face disappearing demand inside Canadian showrooms in April, nor were they the only models to see many potential buyers perusing high-riding stablemates on the other side of the showroom. 

Audi’s Q5, for example, broke its own sales record and led all premium brand vehicles in Canadian sales in April 2016.

Along with sharp declines from the big German trio, Canadian sales of the Cadillac ATS, Infiniti Q50, Lexus RC, and Volvo V60 were more than chopped in half. 

Canada luxury car sales chart April 2016
Click Chart To Expand

April did, however, welcome a new luxury car to the fleet. GM Canada sold its first four CT6 sedans in April 2016. And after three consecutive months with no sales to report, Hyundai’s Equus returned to the chart with three April sales. The upcoming second-generation Equus, you’ll recall, will not be the Hyundai Equus, but rather the Genesis G90.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • April 2017 • May 2016 • March 2016April 2015

Small/Entry 
Luxury Car
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
297
281 5.7% 785 683 14.9%
555
512 8.4% 1347 1550 -13.1%
392
548 -28.5% 1165 1228 -5.1%
Audi A4  ^
660
733 -10.0% 1478 1836 -19.5%
202
244 -17.2% 517 514 0.6%
1 -100% 3 -100%
320
180 77.8% 735 361 104%
567
784 -27.7% 1996 2784 -28.3%
543
512 6.1% 1676 1437 16.6%
167
357 -53.2% 848 876 -3.2%
126
255 -50.6% 859 968 -11.3%
1
49 -98.0% 22 121 -81.8%
61
84 -27.4% 169 259 -34.7%
369
388 -4.9% 954 1021 -6.6%
51
120 -57.5% 133 239 -44.4%
239
233 2.6% 791 663 19.3%
691
968 -28.6% 2573 3524 -27.0%
429
383 12.0% 1430 1177 21.5%
77
93 -17.2% 256 240 6.7%
28
122 -77.0% 155 339 -54.3%
Total
5775
6847 -15.7% 17,889 19,823 -9.8%

Midsize Luxury Car
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
16
18 -11.1% 49 76 -35.5%
555
512 8.4% 1347 1550 -13.1%
118
92 28.3% 313 270 15.9%
93
109 -14.7% 280 152 84.2%
268
126 113% 652 506 28.9%
4
4
66
80 -17.5% 263 243 8.2%
53
66 -19.7% 182 190 -4.2%
3
6 -50.0% 3 14 -78.6%
142
141 0.7% 484 552 -12.3%
5
25 -80.0% 80 73 9.6%
49
38 28.9% 220 208 5.8%
Kia K900 
1
4 -75.0% 7 11 -36.4%
247
249 -0.8% 609 675 -9.8%
43
39 10.3% 142 129 10.1%
90
31 190% 132 65 103%
118
103 14.6% 296 368 -19.6%
300
345 -13.0% 1214 908 33.7%
12 -100% 21 37 -43.2%
35
58 -39.7% 93 144 -35.4%
Total
2206
2054 7.4% 6391 6171 3.6%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – April 2017
Small & Midsize Luxury Car Sales In Canada – May 2016
Small & Midsize Luxury Car Sales In Canada – March 2016
Small & Midsize Luxury Car Sales In Canada – April 2015
Top 20 Best-Selling Cars In Canada – April 2016
Canada Auto Sales Brand Rankings – April 2016
Large Luxury Car Sales In Canada – April 2016 YTD