Sporty Car Sales In America – March 2016 YTD


2016 Chevrolet Camaro convertible

U.S. Ford Mustang sales slipped in March 2016. Slightly. 

Ford sold “only” 12,563 copies of their latest Mustang, a verifiable sports car in a large pony car body. That represents a 100-unit year-over-year decline, a 0.8% drop in the bucket for a car which shouldn’t be likely to sell as well this year as last.

U.S. Vehicle Sales Rankings By Model – March 2016 YTD
U.S. Car Sales Rankings By Model – March 2016 YTD

In the coupe/sports car world, a vehicle is expected to sell well when it’s new and fresh and hot, and then gradually wane. Moreover, the Mustang is now faced with new competition in the form of a sixth-generation Chevrolet Camaro, a car which, in fifth-gen form, outsold the fifth-gen Ford Mustang in five consecutive years from 2010 to 2014.

USA sports car sales chart March 2016
Click Chart To Expand

But the Camaro’s climb in newly launched sixth-gen form is a much slower one. Yes, Camaro sales are rising – March volume jumped 16%. Yes, it’s only March – the Camaro is more likely to find its footing in May and June. 

Yet in the meantime, the newer Camaro is getting trounced by the established Mustang. In March, the Mustang outsold the Camaro and Dodge Challenger, combined, thereby claiming 51% of their segment’s sales.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2017 • April 2016 • February 2016March 2015

American Muscle
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
6879
5956 15.5% 18,581 17,320 7.3%
5369
6110 -12.1% 16,039 15,957 0.5%
12,563
12,663 -0.8% 30,136 29,811 1.1%
Total
24,811
24,729 0.3% 64,756 63,088 2.6%

Euro Sports Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
53
73 -27.4% 169 217 -22.1%
308
1 30,700% 663 11 5927%
120
422 -71.6% 217 802 -72.9%
426
335 27.2% 1124 1058 6.2%
314
343 -8.5% 850 817 4.0%
249
224 11.2% 685 633 8.2%
384
244 57.4% 809 780 3.7%
Total
1854
1642 12.9% 4517 4318 4.6%

Misc. Sporty Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
784
1303 -39.8% 1901 2977 -36.1%
1606
1249 28.6% 3401 2147 58.4%
2753
3785 -27.3% 6370 8517 -25.2%
163
255 -36.1% 483 626 -22.8%
105
368 -71.5% 409 1180 -65.3%
1194
1201 -0.6% 2869 3032 -5.4%
1090
532 105% 2409 1381 74.4%
576
759 -24.1% 1344 1767 -23.9%
669
893 -25.1% 1730 2445 -29.2%
425
495 -14.1% 1211 1159 4.5%
2737
2471 10.8% 7453 7261 2.6%
109
213 -48.8% 342 487 -29.8%
1968
1997 -1.5% 5097 5754 -11.4%
404
478 -15.5% 1173 840 39.6%
Total
14,583
15,999 -8.8% 36,192 39,573 -8.5%

Premium Sporty Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
7
69 -89.9% 27 170 -84.1%
89
143 -37.8% 175 341 -48.7%
104
92 13.0% 262 311 -15.8%
52
50 4.0% 138 175 -21.1%
66 -100% 2 154 -98.7%
2
1 100% 5 4 25.0%
140
360
11 -100%
304
403 -24.6% 887 1044 -15.0%
8 -100% 1 16 -93.8%
66
175 -62.3% 162 394 -58.9%
938
836 12.2% 2159 2521 -14.4%
1
10 -90.0% 1 58 -98.3%
Total
1703
1853 -8.1% 4179 5199 -19.6%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus were 258 and 42, respectively, in the first three months of 2016. Bentley, Ferrari, Lamborghini, and Rolls-Royce, in the first three months of 2016, sold 262, 516, 253, and 222 units, respectively. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but HybridCars.com estimates 3400 Tesla Model S sales in March, 6600 YTD.

RECOMMENDED READING
Sporty Car Sales In America – March 2017
Sporty Car Sales In America – April 2016
Sporty Car Sales In America – February 2016
Sporty Car Sales In America – March 2015
Top 20 Best-Selling Cars In America – March 2016
U.S. Auto Sales Brand Rankings – March 2016