Sporty Car Sales In America - March 2016 YTD

2016 Chevrolet Camaro convertible
U.S. Ford Mustang sales slipped in March 2016. Slightly. 

Ford sold "only" 12,563 copies of their latest Mustang, a verifiable sports car in a large pony car body. That represents a 100-unit year-over-year decline, a 0.8% drop in the bucket for a car which shouldn't be likely to sell as well this year as last.


U.S. Vehicle Sales Rankings By Model - March 2016 YTD
U.S. Car Sales Rankings By Model - March 2016 YTD


In the coupe/sports car world, a vehicle is expected to sell well when it's new and fresh and hot, and then gradually wane. Moreover, the Mustang is now faced with new competition in the form of a sixth-generation Chevrolet Camaro, a car which, in fifth-gen form, outsold the fifth-gen Ford Mustang in five consecutive years from 2010 to 2014.

USA sports car sales chart March 2016
Click Chart To Expand
But the Camaro's climb in newly launched sixth-gen form is a much slower one. Yes, Camaro sales are rising – March volume jumped 16%. Yes, it's only March – the Camaro is more likely to find its footing in May and June. 

Yet in the meantime, the newer Camaro is getting trounced by the established Mustang. In March, the Mustang outsold the Camaro and Dodge Challenger, combined, thereby claiming 51% of their segment's sales.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • April 2016 • February 2016March 2015
American Muscle
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
6879
595615.5%18,581 17,3207.3%
5369
6110-12.1%16,039 15,9570.5%
12,563
12,663-0.8%30,13629,8111.1%
---
---
--------- --- ---
Total
24,811
24,7290.3%64,756 63,088 2.6%

Euro Sports Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
53
73-27.4%169217-22.1%
308
130,700%663115927%
120
422-71.6%217802-72.9%
426
33527.2%1124 10586.2%
314
343-8.5%850 8174.0%
249
22411.2%685 6338.2%
384
24457.4%809 7803.7%
---
---
--------- --- ---
Total
1854
164212.9%4517 4318 4.6%

Misc. Sporty Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
784
1303-39.8%19012977-36.1%
1606
124928.6%3401214758.4%
2753
3785-27.3%63708517 -25.2%
163
255-36.1%483 626 -22.8%
105
368-71.5%4091180-65.3%
1194
1201-0.6%2869 3032-5.4%
1090
532105%2409 138174.4%
576
759-24.1%1344 1767-23.9%
669
893-25.1%1730 2445 -29.2%
425
495-14.1%1211 11594.5%
2737
247110.8%7453 72612.6%
109
213-48.8%342487-29.8%
1968
1997-1.5%5097 5754-11.4%
404
478-15.5%1173 84039.6%
---
---
--------- --- ---
Total
14,583
15,999-8.8%36,192 39,573 -8.5%

Premium Sporty Cars
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
7
69-89.9%27170-84.1%
89
143-37.8%175341-48.7%
104
9213.0%262311-15.8%
52
504.0%138175-21.1%
---
66-100%2154-98.7%
2
1100%5425.0%
140
------360------
---
---------11-100%
304
403-24.6%8871044-15.0%
---
8-100%116-93.8%
66
175-62.3%162394-58.9%
938
83612.2%21592521-14.4%
1
10-90.0%158-98.3%
---
---
---------------
Total
1703
1853-8.1%41795199-19.6%
Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don't use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus were 258 and 42, respectively, in the first three months of 2016. Bentley, Ferrari, Lamborghini, and Rolls-Royce, in the first three months of 2016, sold 262, 516, 253, and 222 units, respectively. Tesla, unfortunately, doesn't release model-specific monthly U.S. sales data, but HybridCars.com estimates 3400 Tesla Model S sales in March, 6600 YTD.

RECOMMENDED READING
Sporty Car Sales In America - April 2016 YTD
Sporty Car Sales In America - February 2016 YTD
Sporty Car Sales In America - March 2015 YTD
Top 20 Best-Selling Cars In America - March 2016
U.S. Auto Sales Brand Rankings - March 2016 YTD

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