Small Car Sales In America – March 2016 YTD


2016 Chevrolet Cruze

While the class-leading Honda Civic posted a substantial 22% year-over-year U.S. sales increase, March 2016 sales of compact cars tumbled 11%. The daily selling rate – March 2016 had two additional selling days compared with March 2015 – plunged 18%, a loss of 1500 sales per day in the category.

The new, tenth-generation Civic is, as expected, riding high. March presented a close race. The Toyota Corolla’s 8% decline was necessary in order for Honda to claim a narrow 299-unit victory. 

U.S. Vehicle Sales Rankings By Model – March 2016 YTD
U.S. Car Sales Rankings By Model – March 2016 YTD

But it’s not difficult to see the Civic’s impact on rival top sellers. As Honda added 20,581 first-quarter sales in 2016, Toyota lost 6468 Corolla sales, Ford lost 2779 Focus sales, Mazda lost 5171 3 sales, and Volkswagen lost 3340 Jetta sales. 

The declines reported by the Chevrolet Cruze and Hyundai Elantra relate as much to the transition period for those two models – both are entering new generations – as they do to the overarching decline in interest in the category. 

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March 2016 USA small car sales chart
Click Chart To Expand

With the second-generation Cruze launch taking longer than expected and a complete loss of fleet sales in March, Cruze volume plunged 58%. 

Subtract the Cruze and Elantra from the overall compact equation and compact car volume grew by 0.5% in March.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank small cars of all kinds any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2017 • April 2016 • February 2016March 2015

Compact
March
2016
March
2015
%
Change
2016
YTD
2015
YTD

Change
1554
1554 0.0% 4287 3505 22.3%
2300
2866 -19.7% 8225 9079 -9.4%
9881
23,598 -58.1% 37,241 60,592 -38.5%
5349
9572 -44.1% 16,868 25,115 -32.8%
18,618
20,497 -9.2% 50,215 52,994 -5.2%
32,855
26,985 21.8% 87,303 66,722 30.8%
17,505
28,794 -39.2% 39,363 56,742 -30.6%
10,406
7537 38.1% 23,922 19,508 22.6%
7307
10,534 -30.6% 22,133 27,304 -18.9%
1934
2425 -20.2% 5454 6039 -9.7%
26,201
21,277 23.1% 62,944 51,026 23.4%
1659
4226
7930
7835 1.2% 21,460 22,547 -4.8%
32,556
35,532 -8.4% 84,260 90,728 -7.1%
4495
4643 -3.2% 12,133 12,763 -4.9%
10,471
11,583 -9.6% 28,023 31,363 -10.6%
Total
191,021
215,232 -11.2% 508,057 536,027 -5.2%

Subcompact
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
4708
4894 -3.8% 12,627 11,315 11.6%
4549
4948 -8.1% 10,863 12,110 -10.3%
4771
6640 -28.1% 11,513 18,094 -36.4%
7879
7494 5.1% 17,826 16,799 6.1%
2475
2483 -0.3% 5366 5998 -10.5%
36 -100% 228 -100%
16,244
14,543 11.7% 36,499 36,998 -1.3%
3264
7409
2607
3564 -26.9% 6633 8879 -25.3%
1227
2518 -51.3% 2683 5324 -49.6%
Total
47,724
47,120 1.3% 111,419 115,745 -3.7%

City Car
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
2273
3260 -30.3% 5155 9104 -43.4%
4113
2488 65.3% 6232 6056 2.9%
65 -100% 3 232 -98.7%
479
583 -17.8% 1300 1533 -15.2%
Total
6865
6396 7.3% 12,690 16,925 1.3%

Warm Hatches
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
1490
3276 -54.5% 3778 7995 -52.7%
2342
2380 -1.6% 6466 5237 23.5%
3466
4175 -17.0% 8443 9295 -9.2%
1129
1777 -36.5% 2761 4373 -36.9%
1468
2444 -39.9% 3319 5735 -42.1%
Total
9895
14,052 -29.6% 24,767 32,635 -24.1%

Tall Hatchbacks & Crossovers
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
6426
5650 13.7% 17,219 14,036 22.7%
5167
4026 28.3% 13,727 9686 41.7%
533
1218 -56.2% 1267 3043 -58.4%
1399
3964
6398
15,515
12,043
12,731 -5.4% 33,076 30,838 7.3%
1748
4916
1281
1542 -16.9% 2366 3225 -26.6%
15
112 -86.6% 30 257 -88.3%
2874
3226 -10.9% 7698 7887 -2.4%
3
176 -98.3% 13 454 -97.1%
2498
2838 -12.0% 5871 7022 -16.4%
537
1575 -65.9% 2106 4472 -52.9%
3
114 -97.4% 7 456 -98.5%
6973
7162 -2.6% 19,550 20,081 -2.6%
Total
47,898
40,370 18.6% 127,325 101,457 25.5%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small SUVs, too, and the Acura ILX shown with mainstream cars is also displayed with luxury cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small Car Sales In America – March 2017
Small Car Sales In America – April 2016
Small Car Sales In America – February 2016
Small Car Sales In America – March 2015
Top 20 Best-Selling Cars In America – March 2016
U.S. Auto Sales Brand Rankings – March 2016
Midsize Car Sales In America – March 2016