Small And Midsize Luxury Car Sales In America – March 2016 YTD


2015 Mercedes-Benz CLS-Class red

Bearing a surprisingly large chunk of the blame for the American auto industry’s failure to live up to expectations in March 2016 were a number of faltering luxury automakers.

U.S. Vehicle Sales Rankings By Model – March 2016 YTD
U.S. Car Sales Rankings By Model – March 2016 YTD

Auto sales in March rose 3%, well off the 7% pace forecasted. Moreover, because March 2016 hosted two additional selling days compared with March 2015, the daily selling rate for the industry was down 4%. With pickup truck sales booming, SUVs and crossovers continuing apace, and even minivans gaining strength, how’d that happen?

Consider the losses incurred by the car divisions at most premium brands. BMW’s cars fell 32% in March; 26% in the first-quarter of 2016. The 3-Series, a perennial favourite among premium auto buyers, is down 30% so far this year, a loss of 6120 units for BMW’s U.S. dealers.

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USA luxury car sales chart March 2016
Click Chart To Expand

Mercedes-Benz’s cars are down 17% this year, having plunged 19% in the month of March. The C-Class, the greatest challenger for the aforementioned 3-Series, is down 15% this year, generating 3104 fewer sales in 2016 Q1 than 2015 Q1. 

Lincoln’s cars fell 11% in March. Cadillac cars – while welcoming the new CT6 at the tail end of March – fell 4% last month. Infiniti car volume was down 11% in March 2016. Lexus car sales fell 14% in March. Audi’s cars were down 2% last month. Volvo’s cars plunged 34% in March.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2017 • April 2016 • February 2016March 2015

Small/Entry 
Luxury Car
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
1554
1554 0.0% 4287 3505 22.3%
3768
3430 9.9% 9087 9741 -6.7%
2
9 -77.8% 2 19 -89.5%
3173
3081 3.0% 7504 7743 -3.1%
Audi A4  ^
3404
2496 36.3% 6828 6210 10.0%
784
1303 -39.8% 1901 2977 -36.1%
1606
1249 28.6% 3401 2147 58.4%
6218
9473 -34.4% 14,100 20,220 -30.3%
4710
5362 -12.2% 9225 10,711 -13.9%
332
922 -64.0% 762 2681 -71.6%
1859
2039 -8.8% 4517 5824 -22.4%
22
1722 -98.7% 48 4394 -98.9%
5590
3901 43.3% 11,868 10,516 12.9%
105
368 -71.5% 409 1180 -65.3%
972
1416 -31.4% 2356 3399 -30.7%
3679
4488 -18.0% 8818 11,246 -21.6%
1194
1201 -0.6% 2869 3032 -5.4%
66
145 -54.5% 161 494 -67.4%
6658
7635 -12.8% 17,839 20,943 -14.8%
2242
3129 -28.3% 6884 8226 -16.3%
1210
1970 -38.6% 2488 4544 -45.2%
67
147
328
590 -44.4% 727 1221 -40.5%
171
225 -24.0% 401 323 24.1%
Total
49,714
57,708 -13.8% 116,629 141,296 -17.5%

Midsize Luxury Car
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
130
194 -33.0% 331 543 -39.0%
16 -100% 56 -100%
1453
2328 -37.6% 3358 4812 -30.2%
605
601 0.7% 1466 1115 31.5%
3157
5100 -38.1% 9710 12,065 -19.5%
35
35
1499
1500 -0.1% 3973 4636 -14.3%
2247
2367 -5.1% 5873 6209 -5.4%
160
214 -25.2% 617 641 -3.7%
577
1083 -46.7% 1563 2417 -35.3%
1266
825 53.5% 2782 2172 28.1%
95
88 8.0% 246 269 -8.6%
5792
5773 0.3% 13,018 14,045 -7.3%
1524
2374 -35.8% 3989 5904 -32.4%
781
838 -6.8% 1918 2042 -6.1%
2480
2842 -12.7% 6554 6506 0.7%
400
547 -26.9% 1025 1296 -20.9%
3695
4489 -17.7% 8560 11,234 -23.8%
62
90 -31.1% 146 372 -60.8%
420
563 -25.4% 959 1209 -20.7%
Total
26,378
31,832 -17.1% 66,123 77,543 -14.7%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ A4 includes Allroad, without which A4 sales were up 42.4% to 3226 in March; up 14.5% to 6378 YTD.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, XTS, and CT6 are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – March 2017
Small & Midsize Luxury Car Sales In America – April 2016
Small & Midsize Luxury Car Sales In America – February 2016
Small & Midsize Luxury Car Sales In America – March 2015
Top 20 Best-Selling Cars In America – March 2016
U.S. Auto Sales Brand Rankings – March 2016
Large Luxury Car Sales In America – March 2016