Top 20 Worst-Selling Vehicles In America – March 2016


2015 Chrysler 200 grey

It was not an April Fools’ joke. Two days ago, Fiat Chrysler Automobiles’ released healthy March and first-quarter 2016 U.S. auto sales results. 

U.S. Vehicle Sales Rankings By Model – March 2016 YTD

Jeep volume once again exploded, Chrysler and Dodge sold plenty of minivans, and after shutting down a factory in order to clear existing inventory of the Chrysler 200 midsize sedan, the 200 plunged 68% in March 2016.

Seriously? No kidding?

Chrysler reported 19,190 200 sales in March 2015; only 6176 in March 2016. That 13,014-unit decline was worse than the collective losses reported by the other 19 vehicles on March’s list of America’s 20 most rapidly declining vehicles. A group of 19 mainly extinguished, discontinued, and on-hiatus models combined to lose 11,912 sales last month, year-over-year. 

At FCA, company-wide sales grew 8% to more than 214,000 units. But if we exclude the 200 from the equation, the results appear much healthier. Non-200 FCA sales in March 2016 actually jumped 16%. After accounting for 64% of Chrysler brand sales in March 2015, the 200 was the third-ranked model in the three-vehicle Chrysler lineup in March 2016, producing only 24% of Chrysler sales.

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

March 2017 • April 2016 • February 2016March 2015

Rank
Worst-Selling Vehicle 
By Percentage Decline
%
Change
March
2016
March
2015
#1
Honda Insight
-99.0% 2 209
#2
Infiniti Q40
-98.7% 22 1722
#3
Nissan Cube
-98.3% 3 176
#4
Scion xD
-97.4% 3 114
#5
Toyota Venza
-95.5% 107 2404
#6
Mazda 5
-92.9% 75 1063
#7
Mazda CX-9
-92.1% 117 1489
#8
Land Rover LR2
-90.9% 1 11
T9
Mitsubishi i MiEV
-90.0% 1 10
T9
Porsche 918 Spyder
-90.0% 1 10
#11
Audi R8
-89.9% 7 69
#12
Mini Paceman
-86.6% 15 112
#13
Honda Crosstour
-85.2% 110 742
#14
BMW 6-Series
-84.0% 389 2434
#15
Acura TSX
-77.8% 2 9
#16
BMW Z4
-71.6% 120 422
#17
Infiniti Q60
-71.5% 105 368
#18
Chrysler 200
-67.8% 6176 19,190
#19
Scion xB
-65.9% 537 1575
#20
BMW i3
-64.0% 332 922

Rank
Worst-Selling Vehicle
By Volume
March
2016
March
2015
%
Change
T1
Land Rover LR2
1 11 -90.9%
T1
Mitsubishi i MiEV
1 10 -90.0%
T1
Porsche 918 Spyder
1 10 -90.0%
T4
Acura TSX
2 9 -77.8%
T4
Honda Insight
2 209 -99.0%
T4
Lexus LFA
2 1 100%
T7
Nissan Cube
3 176 -98.3%
T7
Scion xD
3 114 -97.4%
#9
Audi R8
7 69 -89.9%
#10
Mini Paceman
15 112 -86.6%
#11
Infiniti Q40
22 1722 -98.7%
#12
Cadillac CT6
35
#13
Toyota Mirai
41
#14
Dodge Viper
52 50 4.0%
#15
Alfa Romeo 4C
53 73 -27.4%
#16
Volvo S80
62 90 -31.1%
#17
Mercedes-Benz B-Class
66 145 -54.5%
#18
Nissan GT-R
66 175 -62.3%
#19
Volvo S60 Cross Country
67
#20
Mazda 5
75 1063 -92.9%

Source: Automakers & ANDC
Vehicles which sold at least once in March 2015 but not at all in March 2016: Dodge Avenger, Chevrolet Captiva Sport, Acura TL, Acura ZDX, Honda Ridgeline, Jaguar XK, Mazda 2, Mercedes-Benz SLS AMG, Nissan Xterra, Scion iQ, Toyota FJ Cruiser.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In America – March 2017
Top 20 Worst-Selling Vehicles In America – April 2016
Top 20 Worst-Selling Vehicles In America – February 2016
Top 20 Worst-Selling Vehicles In America – March 2015
U.S. Auto Sales Brand Rankings – March 2016 YTD
Top 30 Best-Selling Vehicles In America – March 2016