Top 20 Worst-Selling Vehicles In America - March 2016

2015 Chrysler 200 grey
It was not an April Fools' joke. Two days ago, Fiat Chrysler Automobiles' released healthy March and first-quarter 2016 U.S. auto sales results. 


U.S. Vehicle Sales Rankings By Model - March 2016 YTD


Jeep volume once again exploded, Chrysler and Dodge sold plenty of minivans, and after shutting down a factory in order to clear existing inventory of the Chrysler 200 midsize sedan, the 200 plunged 68% in March 2016.

Seriously? No kidding?

Chrysler reported 19,190 200 sales in March 2015; only 6176 in March 2016. That 13,014-unit decline was worse than the collective losses reported by the other 19 vehicles on March's list of America's 20 most rapidly declining vehicles. A group of 19 mainly extinguished, discontinued, and on-hiatus models combined to lose 11,912 sales last month, year-over-year. 

At FCA, company-wide sales grew 8% to more than 214,000 units. But if we exclude the 200 from the equation, the results appear much healthier. Non-200 FCA sales in March 2016 actually jumped 16%. After accounting for 64% of Chrysler brand sales in March 2015, the 200 was the third-ranked model in the three-vehicle Chrysler lineup in March 2016, producing only 24% of Chrysler sales.

You can always select a make and model at GCBC's Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

April 2016 • February 2016March 2015

Rank
Worst-Selling Vehicle 
By Percentage Decline
%
Change
March
2016
March
2015
#1
Honda Insight
-99.0% 2209
#2
Infiniti Q40
-98.7% 221722
#3
Nissan Cube
-98.3% 3176
#4
Scion xD
-97.4% 3114
#5
Toyota Venza
-95.5% 1072404
#6
Mazda 5
-92.9% 751063
#7
Mazda CX-9
-92.1% 1171489
#8
Land Rover LR2
-90.9% 111
T9
Mitsubishi i MiEV
-90.0% 110
T9
Porsche 918 Spyder
-90.0% 110
#11
Audi R8
-89.9% 769
#12
Mini Paceman
-86.6% 15112
#13
Honda Crosstour
-85.2% 110742
#14
BMW 6-Series
-84.0% 3892434
#15
Acura TSX
-77.8% 29
#16
BMW Z4
-71.6% 120422
#17
Infiniti Q60
-71.5% 105368
#18
Chrysler 200
-67.8% 617619,190
#19
Scion xB
-65.9% 5371575
#20
BMW i3
-64.0% 332922

Rank
Worst-Selling Vehicle
By Volume
March
2016
March
2015
%
Change
T1
Land Rover LR2
111-90.9%
T1
Mitsubishi i MiEV
110-90.0%
T1
Porsche 918 Spyder
110-90.0%
T4
Acura TSX
29-77.8%
T4
Honda Insight
2209-99.0%
T4
Lexus LFA
21100%
T7
Nissan Cube
3176-98.3%
T7
Scion xD
3114-97.4%
#9
Audi R8
769-89.9%
#10
Mini Paceman
15112-86.6%
#11
Infiniti Q40
221722-98.7%
#12
Cadillac CT6
35------
#13
Toyota Mirai
41------
#14
Dodge Viper
52504.0%
#15
Alfa Romeo 4C
5373-27.4%
#16
Volvo S80
6290-31.1%
#17
Mercedes-Benz B-Class
66145-54.5%
#18
Nissan GT-R
66175-62.3%
#19
Volvo S60 Cross Country
67------
#20
Mazda 5
751063-92.9%
Source: Automakers & ANDC
Vehicles which sold at least once in March 2015 but not at all in March 2016: Dodge Avenger, Chevrolet Captiva Sport, Acura TL, Acura ZDX, Honda Ridgeline, Jaguar XK, Mazda 2, Mercedes-Benz SLS AMG, Nissan Xterra, Scion iQ, Toyota FJ Cruiser.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.


RECOMMENDED READING
Top 20 Worst-Selling Vehicles In America - April 2016
Top 20 Worst-Selling Vehicles In America - February 2016
Top 20 Worst-Selling Vehicles In America - March 2015
U.S. Auto Sales Brand Rankings - March 2016 YTD
Top 30 Best-Selling Vehicles In America - March 2016

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