Top 15 Best-Selling Luxury Vehicles In Canada – March 2016


2016 Land Rover Discovery Sport
Let’s not pretend that it’s difficult to see what’s going on here. Only three of Canada’s 15 best-selling premium brand vehicles in March 2016 were traditional passenger cars. Combined sales of those three cars plunged 26% in March.
The other 12 members of the top 15 were all utility vehicles, from the second-overall Mercedes-Benz GLE to the Land Rover Range Rover Sport and Infiniti QX60, tied at the bottom of the list. Not a single one of those 12 nameplates sold less often in March 2016 than during March 2015, nor did any one of the 12 sell less often in 2016 Q1 than in 2015 Q1. Their collective volume jumped 35%. 

The trend is similar when examining the most popular $50,000+ vehicles on sale in Canada. Only two cars cracked the top 15, and while their sales are rising relative to 2015, it’s clear that high-riding SUVs and crossovers are at the core of the market’s growth. 

Canada luxury auto brand market share chart March 2016The seven leaders in March were all utilities, from the GLE, Lexus RX, and BMW X5, to the Acura MDX, Range Rover Sport, Volvo XC90, and Audi Q7.

Through the first three months of 2016, car sales at Acura, BMW, Infiniti, Lexus, Lincoln, Porsche, and Volvo are in decline while sales of their SUVs/crossovers are on the rise. Meanwhile, at the premium brands which are growing their car volume – Audi, Cadillac, Jaguar-Land Rover, Mercedes-Benz – SUV/crossover sales are rising far faster than car sales.

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

March 2017 • April 2016 • February 2016March 2015

Rank
Premium Brand Vehicle
March
2016
March
2015
% Change
2016
YTD
2015
YTD
% Change
#1
Mercedes-Benz C-Class
891 1248 -28.6% 1882 2556 -26.4%
#2
Mercedes-Benz GLE-Class/M-Class
797 594 34.2% 1927 1309 47.2%
#3
Audi Q5
694 574 20.9% 1503 1370 9.7%
#4
Acura RDX
694 492 41.1% 1379 1261 9.4%
#5
Lexus RX
662 587 12.8% 1583 1395 13.5%
#6
BMW X5
535 505 5.9% 1338 1062 26.0%
#7
Lexus NX
519 444 16.9% 1169 1079 8.3%
#8
BMW X3
500 378 32.3% 1137 951 19.6%
#9
BMW 3-Series
493 723 -31.8% 1429 2000 -28.6%
#10
Audi A4
445 498 -10.6% 818 1103 -25.8%
#11
Mercedes-Benz GLA-Class
440 199 121% 1116 605 84.5%
#12
Acura MDX
431 421 2.4% 1111 998 11.3%
#13
Land Rover Discovery Sport
429 753
T14
Land Rover Range Rover Sport
419 320 30.9% 954 824 51.7%
T14
Infiniti QX60
419 320 30.9% 954 824 15.8%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Maserati only reports brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $45K.

Rank
Vehicles With Base
Prices Above $50K
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
#1
Mercedes-Benz GLE-Class/M-Class
797 594 34.2% 1927 1309 47.2%
#2
Lexus RX
662 587 12.8% 1583 1395 13.5%
#3
BMW X5
535 505 5.9% 1338 1062 26.0%
#4
Acura MDX
431 421 2.4% 1111 998 11.3%
#5
Land Rover Range Rover Sport
419 320 30.9% 954 824 51.7%
#6
Volvo XC90
391 596
#7
Audi Q7
382 119 221% 1058 275 285%
#8
Mercedes-Benz E-Class/CLS-Class
364 253 43.9% 914 563 62.3%
#9
Chevrolet Tahoe
277 266 4.1% 613 542 13.1%
#10
Porsche Cayenne
244 176 38.6% 420 358 17.3%
#11
Cadillac Escalade
210 187 12.3% 534 453 17.9%

Cadillac Escalade *
150 147 2.0% 399 361 10.5%

Cadillac Escalade ESV 
60 40 50.0% 135 92 46.7%
#12
GMC Yukon XL
192 106 81.1% 452 268 68.7%
#13
GMC Yukon
180 141 27.7% 469 372 26.1%
#14
BMW 5-Series
173 110 57.3% 384 380 1.1%
#15
Porsche Macan
164 143 14.7% 410 251 63.3%

Source: Automakers & Global Automakers Of Canada
* Escalade breakdown by variant
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin – it equals the approximate average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 – M, RS, and AMG models come to mind, specifically – but in the case of this list, we know that none of the registrations were of cars priced below $50,000.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada – March 2017
Top 15 Best-Selling Luxury Vehicles In Canada – April 2016
Top 15 Best-Selling Luxury Vehicles In Canada – February 2016
Top 15 Best-Selling Luxury Vehicles In Canada – 2015 Year End

Top 15 Best-Selling Luxury Vehicles In Canada – March 2015