Large Luxury Car Sales In America – February 2016 YTD


2015 Porsche Panamera turbo S beige

After four consecutive months of decline, U.S. sales of the Mercedes-Benz S-Class jumped 10% in February 2016. Mercedes-Benz’s market share in the S-Class’s category thus increased to 42% from 30% a year ago as sales of numerous S-Class rivals declined sharply.

The Audi A8 plunged 27%. Lexus LS sales slid 26% below 500 units for just the third time in the last 44 months. Porsche Panamera volume fell by a third to only 293 units.

U.S. Vehicle Sales Rankings By Model – February 2016 YTD
U.S. Car Sales Rankings By Model – February 2016 YTD

The S-Class’s increase wasn’t the only improvement among large luxury flagships. The new BMW 7-Series posted an 8% uptick and produced the second-highest total in the category. Jaguar XJ sales shot up 47%, but with only 356 units, the XJ remains a low-volume player in America.

USA large luxury car sales chart February 2016
Click Chart To Expand

The BMW 6-Series’ 79% drop is both significant and insignificant. The 6-Series, in Gran Coupe form, is a high-priced sedan capable of steering buyers away from the 7-Series. 

But the 6-Series is perhaps better known because BMW sells the 6-Series in coupe and convertible forms, though the same will soon be said of the top-selling S-Class.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2017 • March 2016 • January 2016February 2015

Large Luxury Car
February
2016
February
2015
%
Change
2016
YTD
2015
YTD

Change
218
300 -27.3% 563 607 -7.1%
265
1237 -78.6% 450 1748 -74.3%
616
572 7.7% 1463 1209 21.0%
356
243 46.5% 648 518 25.1%
374
506 -26.1% 771 1172 -34.2%
1558
1421 9.6% 2835 2987 -5.1%
293
442 -33.7% 629 879 -28.4%
Total
3680
4721 -22.1% 7359 9120 -19.3%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The BMW 6-Series is listed here as it now features a “mainstream” sedan bodystyle in addition to its two-door variants, just like the larger S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus were 172 and 8, respectively, in the first two months of 2016. Bentley, Ferrari, Lamborghini, and Rolls-Royce, in the first two months of 2016, sold 143, 311, 151, and 147 units, respectively. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but HybridCars.com estimates 1900 Tesla Model S sales, 3200 YTD.

RECOMMENDED READING
Large Luxury Car Sales In America – February 2017
Large Luxury Car Sales In America – March 2016
Large Luxury Car Sales In America – January 2016
Large Luxury Car Sales In America – February 2015
Top 20 Best-Selling Cars In America – February 2016
U.S. Auto Sales Brand Rankings – February 2016
Small & Midsize Luxury Car Sales In America – February 2016