Small And Midsize Luxury Car Sales In Canada – February 2016 YTD


2016 Mercedes-Benz C-Class sedab

As Canadians become increasingly fond of sitting just a little bit higher, gaining some tailgate flexibility, and losing just a smidgen or two of on-road dynamic mastery, Canadians become increasingly less fond of entry-level luxury sports sedans.

Canada Vehicle Sales Rankings By Model – February 2016 YTD
Canada Car Sales Rankings By Model – February 2016 YTD

The Mercedes-Benz C-Class, Canada’s top-selling premium brand vehicle in calendar year 2015, tumbled 24% during the first two months of 2016 to 991 sales. That decline, married to the Mercedes-Benz GLE’s 58% increase, means the GLE, Mercedes-Benz’s middle SUV, is now Canada’s top-selling premium brand auto.

Canada luxury car sales chart February 2016
Click Chart To Expand

And the C-Class is by no means the only formerly hot-selling luxury car to post sharp Canadian sales declines in the first one-sixth of 2016. The Acura TLX, Audi A4, BMW 3-Series, and Lexus IS all joined the C-Class in posting double-digit percentage losses. 

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. 

These tables are sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2017 • March 2016 • January 2016February 2015

Small/Entry 
Luxury Car
February
2016
February
2015
%
Change
2016
YTD
2015
YTD
%
Change
147
136 8.1% 273 196 39.3%
211
309 -31.7% 443 544 -18.6%
181
174 4.0% 387 393 -1.5%
Audi A4  ^
180
330 -45.5% 373 605 -38.3%
73
58 25.9% 130 137 -5.1%
136
40 240% 227 72 215%
429
765 -43.9% 936 1277 -26.7%
346
417 -17.0% 718 639 12.4%
172
128 34.4% 431 248 73.8%
239
194 23.2% 448 404 10.9%
5
20 -75.0% 12 32 -62.5%
35
67 -47.8% 58 118 -50.8%
155
174 -10.9% 286 326 -12.3%
10
36 -72.2% 42 60 -30.0%
168
109 54.1% 302 254 18.9%
597
742 -19.5% 991 1308 -24.2%
326
312 4.5% 587 503 16.7%
75
27 178% 129 83 55.4%
71
54 31.5% 104 113 -8.0%
Total
3556
4092 -13.1% 6877 7312 -5.9%

Midsize Luxury Car
February
2016
February
2015
%
Change
2016
YTD
2015
YTD
%
Change
7
16 -56.3% 14 28 -50.0%
48
50 -4.0% 92 106 -13.2%
42
14 200% 82 31 165%
169
160 5.6% 211 270 -21.9%
55
45 22.2% 133 90 47.8%
40
45 -11.1% 76 70 8.6%
2 -100% 3 -100%
97
111 -12.6% 150 174 -13.8%
26
14 85.7% 54 25 116%
46
49 -6.1% 62 87 -28.7%
Kia K900 
4
5 5 0.0%
91
115 -20.9% 232 235 -1.3%
34
23 47.8% 64 52 23.1%
5
9 -44.4% 18 18 0.0%
50
101 -50.5% 98 137 -28.5%
319
149 114% 550 310 77.4%
2
4 -50.0% 19 24 -20.8%
25
31 -19.4% 45 56 -19.6%
Total
1010
938 7.7% 1905 1721 10.7%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – February 2017
Small & Midsize Luxury Car Sales In Canada – March 2016
Small & Midsize Luxury Car Sales In Canada – January 2016
Small & Midsize Luxury Car Sales In Canada – February 2015
Top 20 Best-Selling Cars In Canada – February 2016
Canada Auto Sales Brand Rankings – February 2016
Large Luxury Car Sales In Canada – February 2016