Sporty Car Sales In America – January 2016


2016 Chevrolet Camaro SS black

In January 2016, for a third consecutive month, Ford was unable in America to match the Mustang sales pace from one year earlier, when the sixth-gen Mustang was first launched.

Year-over-year, Mustang volume slid 13% in January 2016, a drop of 1114 sales. 

U.S. Vehicle Sales Rankings By Model – January 2016
U.S. Car Sales Rankings By Model – January 2016

Yet even with its decline, Mustang volume was still greater than the sales output of the rising Chevrolet Camaro and Dodge Challenger. Unlike Ford, which launched its sixth-gen Mustang as winter approached, Chevrolet’s launch of the sixth-gen Camaro one year later isn’t producing massive year-over-year sales increases, nor are there massive totals to see.


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USA sports car sales chart January 2016
Click Chart To Expand

But spring is coming, and what we’ll see from the Camaro vs. Mustang fight in March, April, and May – traditional muscle car-buying season – could be very different from the victories scored by the Mustang recently. The Camaro was the more popular car in 2010, 2011, 2012, 2013, and 2014.

Elsewhere in the sports car universe, year-over-year U.S. sales declines were par for the course in January 2015. Corvette, 370Z, FR-S, BRZ, WRX/STI, GTI, GT-R, 911, and many others sold less often in January 2016 than in January 2015. January marked the Alfa Romeo 4C’s first year-over-year decline.

Most exceptions, on the other hand, occurred as a result of freshness. The Mazda MX-5 Miata, for instance, generated 560 January sales, up from a 303-unit January average of the previous six years. The new Audi TT, too, posted its best January since 2012.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • February 2016 • December 2015January 2015

American Muscle
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
5551
4991 11.2% 5551 4991 11.2%
5085
4592 10.7% 5085 4592 10.7%
7580
8694 -12.8% 7580 8694 -12.8%
Total
18,216
18,277 -0.3% 18,216 18,277 -0.3%

Euro Sports Cars
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
67
97 -30.9% 67 97 -30.9%
155
3 5067% 155 3 5067%
42
94 -55.3% 42 94 -55.3%
333
301 10.6% 333 301 10.6%
266
246 8.1% 266 246 8.1%
243
198 22.7% 243 198 22.7%
188
304 -38.2% 188 304 -38.2%
Total
1294
1243 4.1% 1294 1243 4.1%

Misc. Sporty Cars
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
515
843 -38.9% 515 843 -38.9%
710
375 89.3% 710 375 89.3%
1501
2127 -29.4% 1501 2127 -29.4%
192
196 -2.0% 192 196 -2.0%
132
466 -71.7% 132 466 -71.7%
755
847 -10.9% 755 847 -10.9%
560
338 65.7% 560 338 65.7%
358
448 -20.1% 358 448 -20.1%
507
746 -32.0% 507 746 -32.0%
361
330 9.4% 361 330 9.4%
2336
2431 -3.9% 2336 2431 -3.9%
123
156 -21.2% 123 156 -21.2%
1496
1978 -24.4% 1496 1978 -24.4%
477
477
6 -100% 6 -100%
Total
10,023
11,287 -11.2% 10,023 11,287 -11.2%

Premium Sporty Cars
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
11
49 -77.6% 11 49 -77.6%
32
85 -62.4% 32 85 -62.4%
67
92 -27.2% 67 92 -27.2%
52
61 -14.8% 52 61 -14.8%
1
46 -97.8% 1 46 -97.8%
1
2 -50.0% 1 2 -50.0%
125
125
11 -100% 11 -100%
214
310 -31.0% 214 310 -31.0%
5 -100% 5 -100%
66
101 -34.7% 66 101 -34.7%
723
1052 -31.3% 723 1052 -31.3%
34 -100% 34 -100%
Total
1292
1848 -30.1% 1292 1848 -30.1%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in January 2016 were 86 and 4, respectively. Totals for some brands which don’t list model breakdowns can be seen here.
Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but we source estimates from HybridCars.com. Model S sales estimate: down 13.3% to 1300.

RECOMMENDED READING

Sporty Car Sales In America – January 2017
Sporty Car Sales In America – February 2016 YTD
Sporty Car Sales In America – December 2015/Year End
Sporty Car Sales In America – January 2015
Top 20 Best-Selling Cars In America – January 2016
U.S. Auto Sales Brand Rankings – January 2016