Small And Midsize Luxury Car Sales In America – January 2016


2015 BMW 5-Series

Typically America’s best-selling premium brand car, the BMW 3-Series suffered a 31% year-over-year drop to only 3287 January sales in 2016. As a result, the 3-Series ranked fourth overall among premium brand cars, more than 500 sales back of BMW’s bigger 5-Series; nearly 1800 sales behind the Mercedes-Benz C-Class. 

January, of course, is a low-volume sales month for the industry and for the 3-Series, which is transitioning into updated MY2016 form. Only 1 out of every 20 3ers sold in America in 2015 left dealers in January of last year. 

U.S. Vehicle Sales Rankings By Model – January 2016
U.S. Car Sales Rankings By Model – January 2016

Moreover, the 3-Series’ sharp drop was by no means the only decline in its circle of rivals. The class-leading Mercedes-Benz C-Class took a 19% dive. The Audi A4 tumbled 18%. Lexus IS sales slid 36%. The Volvo S60 posted a massive 67% year-over-year decline. 

USA luxury car sales chart January 2016
Click Chart To Expand

Among the larger 5-Series’ class, the BMW’s 13% increase was certainly an exception. Cadillac barely sold 1000 CTS sedans. The Acura RLX, Hyundai Equus, Infiniti Q70, Lexus GS, Mercedes-Benz E-Class, and Volvo S80 all reported losses of at least 20%. 

Keep in mind, the U.S. auto industry’s collective 0.4% decline in January occurred largely because of a strange auto sales calendar. 

The duration of the industry’s “January” was just 24 days and didn’t begin until January 5. In 2015, there were 26 selling days. Thus, for a car like the Infiniti Q50, which posted a 2% volume loss, the daily selling rate was actually up 6%.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • February 2016 • December 2015January 2015

Small/Entry 
Luxury Car
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
1233
992 24.3% 1233 992 24.3%
2239
2892 -22.6% 2239 2892 -22.6%
6 -100% 6 -100%
2148
2383 -9.9% 2148 2383 -9.9%
Audi A4  ^
1474
1790 -17.7% 1474 1790 -17.7%
515
843 -38.9% 515 843 -38.9%
710
375 89.3% 710 375 89.3%
3287
4733 -30.6% 3287 4733 -30.6%
1832
2615 -29.9% 1832 2615 -29.9%
182
670 -72.8% 182 670 -72.8%
1067
1757 -39.3% 1067 1757 -39.3%
10
1029 -99.0% 10 1029 -99.0%
2914
2966 -1.8% 2914 2966 -1.8%
132
466 -71.7% 132 466 -71.7%
622
1005 -38.1% 622 1005 -38.1%
2178
3375 -35.5% 2178 3375 -35.5%
755
847 -10.9% 755 847 -10.9%
58
240 -75.8% 58 240 -75.8%
5079
6236 -18.6% 5079 6236 -18.6%
3168
2491 27.2% 3168 2491 27.2%
455
1371 -66.8% 455 1371 -66.8%
38
38
147
292 -80.7% 147 292 -80.7%
76
28 171% 76 28 171%
Total
30,319
39,402 -23.1% 30,319 39,402 -23.1%

Midsize Luxury Car
January
2016
January
2015
%
Change
2016
YTD
2015
YTD
%
Change
98
176 -44.3% 98 176 -44.3%
18 -100% 18 -100%
841
1202 -30.0% 841 1202 -30.0%
432
285 51.6% 432 285 51.6%
3795
3359 13.0% 3795 3359 13.0%
1013
1698 -40.3% 1013 1698 -40.3%
1813
1882 -3.7% 1813 1882 -3.7%
171
220 -22.3% 171 220 -22.3%
492
627 -21.5% 492 627 -21.%
726
644 12.7% 726 644 12.7%
68
119 -42.9% 68 119 -42.9%
3400
4080 -16.7% 3400 4080 -16.7%
1298
1679 -22.7% 1298 1679 -22.7%
538
645 -16.6% 538 645 -16.6%
1946
1830 6.3% 1946 1830 6.3%
287
406 -29.3% 287 406 -29.3%
2503
4336 -42.3% 2503 4336 -42.3%
41
212 -80.7% 41 212 -80.7%
252
330 -24.0% 252 330 -24.0%
Total
19,714
23,748 -17.0% 19,714 23,748 -17.0%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ A4 includes Allroad, without which A4 sales were down 15.2% to 1325 in January.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – January 2017
Small & Midsize Luxury Car Sales In America – February 2016 YTD
Small & Midsize Luxury Car Sales In America – December 2015/Year End
Small & Midsize Luxury Car Sales In America – January 2015
Top 20 Best-Selling Cars In America – January 2016
U.S. Auto Sales Brand Rankings – January 2016
Large Luxury Car Sales In America – January 2016