Large Luxury Car Sales In America – January 2016


2016 BMW 750Li xDrive

BMW 7-Series sales are beginning to recover in the United States now that the company is transitioning into the sixth-generation G11 car for model year 2016. 7-Series sales in 2015 fell to a six-year low with less than 10,000 units sold for a second consecutive year. Between 2002 and 2015, U.S. 7-Series sales plunged 58%.

But with 847 sales in January 2015, the 7-Series shows signs of life. That’s not the kind of success achieved by the 7-Series in 2002, of course. But it was the best January since 2012.

U.S. Vehicle Sales Rankings By Model – January 2016
U.S. Car Sales Rankings By Model – January 2016

Nevertheless, U.S. sales of the Mercedes-Benz S-Class, even in a poor month for the S-Class, were significantly more numerous. S-Class volume fell 19% to 1277 units, or 50% more volume than the second-ranked 7-Series managed.

USA large luxury car sales chart January 2016
Click Chart To Expand

Together, they accounted for nearly six out of every ten cars sold in their category, or an even larger market share figure if you remove the BMW 6-Series, a hugely expensive but less spacious car also sold as a coupe and convertible.

For Mercedes-Benz, the 1277 S-Class sedans and coupes sold in January is likely greater than the total number of sales the Audi A8, Jaguar XJ, or Porsche Panamera will achieve in 2016’s first quarter.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • February 2016 • December 2015January 2015

Large Luxury Car
January
2016
January
2015
%
Change
2016
YTD
2015
YTD

Change
345
306 12.7% 345 306 12.7%
185
511 -63.8% 185 511 -63.8%
847
637 33.0% 847 637 33.0%
292
275 6.2% 292 275 6.2%
397
666 -40.4% 397 666 -40.4%
1277
1566 -18.5% 1277 1566 -18.5%
336
437 -23.1% 336 437 -23.1%
Total
3679
4398 -16.3% 3679 4398 -16.3%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 
Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in January 2016 were 86 and 4, respectively. Totals for some brands which don’t list model breakdowns can be seen here.
Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but we source estimates from HybridCars.com. Model S sales estimate: down 13.3% to 1300.

RECOMMENDED READING
Large Luxury Car Sales In America – January 2017
Large Luxury Car Sales In America – February 2016 YTD
Large Luxury Car Sales In America – December 2015
Large Luxury Car Sales In America – January 2015
Top 20 Best-Selling Cars In America – January 2016
U.S. Auto Sales Brand Rankings – January 2016
Small & Midsize Luxury Car Sales In America – January 2016