Large Luxury Car Sales In Canada – December 2015 And 2015 Year End


2015 Mercedes-Benz S-Class with airplane

Yet again, Mercedes-Benz Canada dominated the luxury flagship sales race with 1126 sales of its S-Class in calendar year 2015, more than the S-Class’s next two-best-selling rivals combined

S-Class volume increased by a modest 3%, just 32 units, compared with calendar year 2014. But in a year which saw Canadian car volume slide in favour of increasing SUV/crossover interest, any gain is impressive. Added to that was the decline of most direct S-Class rivals, from the BMW 7-Series and Audi A8 to the Porsche Panamera and Jaguar XJ.

Canada Vehicle Sales Rankings By Model – 2015 Year End
Canada Car Sales Rankings By Model – 2015 Year End

A new 7-Series could turn the tide somewhat in 2016, but the mood of the market is the most challenging issue facing this segment of vehicles. Buyers are flocking to the Land Rover Range Rover, Cadillac Escalade, and Mercedes-Benz GL-Class. But over the last decade, Canadian sales of the 7-Series have fallen 44%. 

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Canada large luxury car sales chart 2015 year end
Click Chart To Expand

The S-Class does tell a slightly different story.  After sales fell 65% between 2007 and 2013, S-Class sales ballooned in 2014 and exploded to an eight-year high in 2015.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • December 2016 • January 2016 • November 2015December 2014

Large Luxury Car
December
2015
December
2014
%
Change
2015
2014

Change
18
15 20.0% 238 266 -10.5%
37
35 5.7% 490 443 10.6%
54
36 50.0% 358 374 -4.3%
43
40 7.5% 343 351 -2.3%
6
18 -66.7% 123 167 -26.3%
70
87 -19.5% 1126 1094 2.9%
27
16 68.8% 341 375 -9.1%
Total
255
247 3.2% 3019 3070 -1.7%

Source: Automakers & Global Automakers Of Canada
^ Mercedes-Benz Canada sales figures join the S-Class with its CL-Class coupe sibling.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn’t release a monthly Model S sales report, either. ANDC estimates for Bentley, Ferrari, Lamborghini, Rolls-Royce were 158, 216, 122, and 79, respectively, in 2015. Tesla sold 1556 cars in the first 11 months of 2015. Total Maserati volume is reported, but not by specific models. GCBC shows the Cadillac XTS, Hyundai Equus, and Kia K900 with midsize luxury cars not because of their size, but because the price points are much more directly comparable.

RECOMMENDED READING
Large Luxury Car Sales In Canada – December & 2016 Year End
Large Luxury Car Sales In Canada – January 2016
Large Luxury Car Sales In Canada – November 2015 YTD
Large Luxury Car Sales In Canada – December 2014 & Year End
Top 20 Best-Selling Cars In Canada – December 2015
Canada Auto Sales Brand Rankings – December 2015 & Year End
Small & Midsize Luxury Car Sales In Canada – December 2015 & Year End