Sporty Car Sales In America – October 2015 YTD


2014 BMW Z4

The BMW Z4 is so far off the radar of most sports car buyers that BMW’s $136,500 futuristic, hybrid supercar, the i8, outsold the faltering Z4 by nearly two to one in October 2015.

Year-to-date, the Z4 and i8 are almost identically popular. It’s not that BMW doesn’t know the sports car market isn’t what it was; that demand for cars like the Z4 – most especially, the Z4 – isn’t what it once was.

U.S. Vehicle Sales Rankings By Model – October 2015 YTD
U.S. Car Sales Rankings By Model – October 2015 YTD

But the metrics by which we can establish that the Z4 is now hugely ineffective are numerous. In the United States, Mercedes-Benz’s SLK was six times more popular than the Z4 in October 2015. Only 0.3% of the BMWs sold in America in October 2015 were Z4s, down from 3.8% a decade ago.

2015 BMW i8

The Z4 and its six closest  rivals have collectively seen their sales fall in 2015. Together, their 16,000 sales are little more than one-seventh the total achieved by America’s darling, the Ford Mustang.

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USA sports car sales chart October 2015
Click Chart To Expand

In sixth-gen form, Chevrolet Camaro deliveries began this past weekend. The Camaro outsold the Mustang in 2010, 2011, 2012, 2013, and 2014. The Mustang’s lead is insurmountable in 2015, but 2016 is shaping up to be a true race between America’s two most well-known muscle cars.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • September 2016 • November 2015 • September 2015October 2014

American Muscle
October
2015
October
2014
%
Change
2015
YTD
2014
YTD
%
Change
5289
5406 -2.2% 66,833 75,284 -11.2%
5409
4140 30.7% 57,358 42,516 34.9%
10,096
4565 121% 106,321 64,396 65.1%
Total
20,794
14,111 47.4% 230,512 182,196 26.5%

Euro Sports Cars
October
2015
October
2014
%
Change
2015
YTD
2014
YTD
%
Change
65
562
233
32 628% 753 1130 -33.4%
86
198 -56.6% 1495 1815 -17.6%
400
342 17.0% 3767 3287 14.6%
516
441 17.0% 3653 4036 -9.5%
218
370 -41.1% 2597 3394 -23.5%
334
332 0.6% 3064 2900 5.7%
Total
1852
1715 8.0% 15,891 16,562 -4.1%

Misc. Sporty Cars
October
2015
October
2014
%
Change
2015
YTD
2014
YTD
%
Change
845
1101 -23.3% 10,657 14,266 -25.3%
1258
672 87.2% 9730 5975 62.8%
2526
2959 -14.6% 28,924 28,909 0.1%
316
205 54.1% 2521 3150 -20.0%
273
496 -45.0% 3453 6254 -44.8%
1333
11,791
1085
288 277% 7153 4143 72.7%
647
464 39.4% 6529 6402 2.0%
770
1111 -30.7% 9314 12,293 -24.2%
374
435 -14.0% 4507 6680 -32.5%
3013
2085 44.5% 28,164 19,969 41.0%
394
202 95.1% 2550 3021 -15.6%
2520
1724 46.2% 19,337 13,848 39.6%
518
3219 15 21,360%
2 -100% 7 776 -99.1%
Total
15,872
11,744 35.1% 147,856 125,701 17.6%

Premium Sporty Cars
October
2015
October
2014
%
Change
2015
YTD
2014
YTD
%
Change
17
40 -57.5% 470 620 -24.2%
149
204 -27.0% 1491 271 450%
82
152 -46.1% 822 1037 -20.7%
60
80 -25.0% 563 626 -10.1%
10
77 -87.0% 292 1269 -77.0%
8 15 -46.7%
105
997
18 -100% 54 196 -72.4%
252
347 -27.4% 3384 4105 -17.6%
1
11 -90.9% 28 223 -87.4%
58
140 -58.6% 987 1158 -14.8%
803
974 -17.6% 8360 8732 -4.3%
5 -100% 201 37 443%
Total
1537
2048 -25.0% 17,657 18,289 -3.5%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 
Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in the first ten months of 2015 were 850 and 126, respectively.
Bentley sold 1917 cars in the first ten months of 2015, 121 in October.
Ferrari sold 1903 cars in the first ten months of 2015, 194 in October.
Maserati sold 9543 cars in the first ten months of 2015; 1166 in October.
Lamborghini sold 866 cars in the first ten months of 2015; 65 in October.
Rolls-Royce sold 701 cars in the first ten months of 2015; 65 in October.

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Sporty Car Sales In America – October 2016 YTD
Sporty Car Sales In America – November 2015 YTD
Sporty Car Sales In America – September 2015 YTD
Sporty Car Sales In America – October 2014 YTD
Top 20 Best-Selling Cars In America – October 2015
U.S. Auto Sales Brand Rankings – October 2015 YTD