Top 20 Worst-Selling Vehicles In Canada – October 2015


2011 Mazda 2

The long wait is over. Mazda 2 sales have been steadily declining in Canada in the lead-up to the launch of the next-generation 2, a car that Mazda USA decided not to sell. 

We have now learned that the next-generation 2 won’t be sold in Canada, either. Mazda is giving up on the Canadian subcompact category, meaning these final 2s sold in the coming weeks will mark the end of Mazda’s six-year foray. The 2 wasn’t new when it arrived here, of course. And you can still have a Mazda subcompact, but it won’t wear the Mazda badge. In the United States, the Mazda 2 became the Scion iA, a four-door sedan from Toyota’s sub-brand. In Canada, it’s the Toyota Yaris sedan. 

Canada Vehicle Sales Rankings By Model – October 2015 YTD

2 sales peaked at more than 9000 units in the car’s first full year in Canada, 2011. But 2 volume declined 45% in 2012, another 17% in 2013, and 40% last year. Year-to-date, Mazda 2 sales in Canada in 2015 are down 65%. Mazda’s subcompact market share in 2014 was just 2.6%. Sales of subcompact cars are down 23% in Canada this year.


medianet_width=’468′; medianet_height= ’60’; medianet_crid=’481536334′;
In October, the 2’s year-over-year decline was third-worst in the market among vehicles still generating measurable sales activity. By outright volume, the 2 ranked 13th on the list of Canada’s worst-selling vehicles, a list which doesn’t purely hold discontinued vehicles or vehicles on hiatus or intentionally low-volume vehicles.

2015 Mazda 2
Top: The Mazda 2 You Might Still Find On Dealer Lots
Above: The Mazda 2 You Can’t Have

Consider the Volvo S60, Canada’s eighth-worst-selling vehicle by year-over-year decline in October 2015, or the Lincoln MKS, the 15th-lowest-volume vehicle in Canada last month.

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

October 2016 • November 2015 • September 2015October 2014

Rank
Worst-Selling Vehicle 
By Percentage Decline
%
Change
October
2015
October
2014
#1
Honda Crosstour
-98.2% 2 114
#2
Honda Ridgeline
-97.3% 3 112
#3
Mazda 2
-96.6% 10 294
#4
Lexus LX570
-91.8% 4 49
#5
Dodge Viper
-90.0% 1 10
#6
BMW Z4
-77.8% 6 27
#7
Mercedes-Benz SLK-Class
-76.1% 11 46
#8
Volvo S60
-69.3% 39 127
#9
Smart Fortwo
-68.2% 69 217
#10
Audi R8
-66.7% 2 6
#11
Dodge Dart
-66.7% 183 549
#12
Jaguar XK
-66.7% 1 3
#13
Mazda 5
-63.5% 93 255
#14
Chrysler 300
-62.6% 151 404
#15
Chrysler 200
-58.9% 740 1800
#16
Hyundai Genesis Coupe
-58.2% 59 141
#17
Honda Fit
-57.0% 613 1427
#18
Fiat 500
-56.4% 147 337
#19
Infiniti Q70
-54.2% 11 24
#20
Mazda CX-9
-52.4% 49 103

Rank
Worst-Selling Vehicle
By Volume
October
2015
October
2014
%
Change
T1
Dodge Viper
1 10 -90.0%
T1
Jaguar XK
1 3 -66.7%
T3
Audi R8
2 6 -66.7%
T3
Honda Crosstour
2 114 -98.2%
T5
Honda CR-Z
3 6 -50.0%
T5
Honda Ridgeline
3 112 -97.3%
T7
Kia K900
4
T7
Lexus LX570
4 49 -91.8%
#9
Hyundai Equus
5 7 -28.6%
#10
BMW Z4
6 27 -77.8%
#11
Lexus LS
7 7 0.0%
T12
Mitsubishi i MiEV
9 12 -25.0%
T12
Nissan GT-R
9 6 50.0%
#13
Mazda 2
10 294 -96.6%
T15
Lincoln MKS
11 13 -15.4%
T15
Mercedes-Benz SL-Class
11 16 -31.3%
T15
Mercedes-Benz SLK-Class
11 46 -76.1%
T15
Infiniti Q70
11 24 -54.2%
#19
Alfa Romeo 4C
12
#20
Porsche Boxster
13 15 -13.3%

Source: Automakers & Global Automakers Of Canada
Vehicles which sold at least once in October 2014 but not at all in October 2015: Dodge Avenger, Cadillac ELR, Chevrolet Orlando, Acura TL, Acura TSX, Land Rover LR2, Mercedes-Benz SLS AMG, Subaru Tribeca, Scion xD, Toyota Matrix, Toyota FJ Cruiser, Volvo S80.
Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Maserati does not report model-specific sales data.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In Canada – October 2016
Top 20 Worst-Selling Vehicles In Canada – November 2015
Top 20 Worst-Selling Vehicles In Canada – September 2015
Top 20 Worst-Selling Vehicles In Canada – October 2014
Canada Auto Sales Brand Rankings – October 2015 YTD
Top 30 Best-Selling Vehicles In Canada – October 2015