USA Auto Sales Brand Rankings - September 2015 YTD

2016 Scion iM yellow
Auto sales rose to a seasonally adjusted annualized rate (SAAR) of more than 18M units in September 2015. 

Auto sales have never climbed beyond 17.5M units over the course of a full calendar year, and haven't crested the 17M mark since 2001. The 16% improvement in September translated to 196,000 more new vehicles sales last month than during the month of September 2014. 


Year-to-date, new vehicle volume has grown by 621,000 units, and at 13M units, 2015's first three quarters generated more new vehicle sales volume than all of 2009, 2010, or 2011.



• Ford is the top-selling auto brand in America in September 2015
• General Motors leads all manufacturers with 251,310 total sales
• Mercedes-Benz's 29,020 non-sprinter sales placed it first among premium brands
• Land Rover, Scion, Jeep are fastest-growing auto brands in September
• Land Rover, Mitsubishi, Jeep are fastest-growing auto brands YTD
• Bentley, Maserati, Jaguar, Chrysler only brands to post September declines
• Smart, Scion, Dodge, Fiat are most rapidly-declining auto brands
• F-Series led all vehicles, Camry led cars, CR-V led SUVs/CUVs


Fiat Chrysler Automobiles' 14% September 2015 year-over-year sales improvement set the stage for what was likely a particularly healthy month of auto sales. After three years in which the Labour Day weekend and its big sales were linked to August's results, those sales were joined to September's total in 2015.

As a result, FCA's volume increased by 23,000 units compared with September 2014, a gain largely produced by Jeep's 22,000-unit increase. 



The Ford Motor Company produced a 23% year-over-year improvement thanks to gains at Lincoln (up 20%), Ford's cars (up 19%), Ford utilities (up 27%), and the Ford F-Series (up 16%). 


U.S. Vehicle Sales Rankings By Model - August 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model - September 2015 YTD
U.S. Car Sales Rankings By Model - September 2015 YTD


General Motors, America's largest manufacturer of automobiles, was third to report this morning. GM's 12.5% leap forward came as Buick, Cadillac, Chevrolet, and GMC all reported gains. GM's 22% pickup truck sales increase was most helpful. 

USA market share chart auto sales September 2015
Click Chart To Expand
American Honda's 13% improvement came about as a result of a 14% gain at the Honda brand and Acura's 6% uptick. Acura's crossovers were down 3%. As Honda preps the launch of an all-new tenth-gen Civic, sales of the outgoing model jumped 27% in September 2015.


Toyota USA sold more than 25,000 vehicles through its Lexus outlet and also posted an unusual 57% gain at Scion, as the sub-brand sold their first 3388 copies of the iA and iM. At Toyota, the Camry jumped 21%, Corolla volume rose 30%, and the RAV4 rose 19%.


If you don't wish to see automakers arranged alphabetically, click column headers to sort automakers by September sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added later this afternoon. In the coming days, GCBC will also publish a complete list of year-to-date sales for every single vehicle line, a list which includes brand results. Here's last month's version of that post. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.


Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns will be sortable.
October 2015 • August 2015September 2014 • Updated at 9:24 PM AT on 10.02.2015
Rank
Automaker
September
2015
%
Change
2015
YTD
%
Change
Sept.
2015
Market
Share
YTD
Market
Share
#22
14,704
6.3%
132,019
10.2%
1.0%
1.0%
#36
54
---
497
---
0.0%
0.0%
#20
17,340
16.2%
147,403
12.5%
1.2%
1.1%
#35
111
-53.0%
1796
-9.6%
0.0%
0.0%
#15
26,608
4.0%
249,956
5.6%
1.8%
1.9%
#19
18,341
5.0%
167,727
-1.8%
1.3%
1.3%
#21
14,908
7.8%
125,699
-1.7%
1.0%
1.0%
#2
170,675
10.9%
1,596,182
3.5%
11.8%
12.2%
#14
27,250
-5.3%
248,800
11.6%
1.9%
1.9%
#11
45,170
2.6%
382,347
-13.9%
3.1%
2.9%
#31
3398
1.1%
31,819
-10.4%
0.2%
0.2%
#1
Ford
212,589
23.4%
1,891,518
4.5%
14.7%
14.5%
#10
47,386
23.8%
410,239
12.0%
3.3%
3.1%
#4
119,046
14.0%
1,056,547
1.5%
8.3%
8.1%
#7
64,015
14.3%
578,190
3.7%
4.4%
4.4%
#23
10,220
30.4%
95,568
12.6%
0.7%
0.7%
#32
995
-12.9%
11,216
-5.2%
0.1%
0.1%
#6
77,201
39.8%
632,910
22.6%
5.4%
4.8%
#9
49,820
22.6%
475,978
7.0%
3.5%
3.6%
#27
5855
88.5%
48,403
26.0%
0.4%
0.4%
#18
25,294
15.8%
247,445
12.1%
1.8%
1.9%
#24
8680
19.6%
73,964
9.1%
0.6%
0.6%
#33
872
-33.8%
8378
-8.2%
0.1%
0.1%
#17
25,616
6.8%
241,701
0.3%
1.8%
1.9%
#13
31,337
6.1%
270,164
7.6%
2.2%
2.1%
#30
4414
4.6%
44,974
14.8%
0.3%
0.3%
#25
7556
35.9%
73,257
25.5%
0.5%
0.6%
#5
111,562
17.3%
1,026,920
5.0%
7.7%
7.9%
#29
4424
22.7%
39,300
11.1%
0.3%
0.3%
#12
39,946
3.8%
358,488
6.3%
2.8%
2.7%
#26
6510
56.7%
39,201
-15.0%
0.5%
0.3%
#34
750
0.3%
5432
-32.8%
0.1%
0.0%
#8
53,070
27.8%
428,702
14.2%
3.7%
3.3%
#3
162,595
15.1%
1,580,755
3.5%
11.3%
12.1%
#16
26,141
0.6%
264,215
-2.5%
1.8%
2.0%
#28
5527
18.4%
46,381
5.8%
0.4%
0.4%
---
---
---
---
---
---
 ---
---

251,310
12.5%
2,299,847
4.2%
17.4%
17.6%

221,269
23.3%
1,965,482
4.7%
15.3%
15.1%

194,399
16.2%
1,867,401
4.0%
13.5%
14.3%

193,019
13.6%
1,654,861
6.3%
13.4%
12.7%

133,750
13.1%
1,188,566
2.4%
9.3%
9.1%

121,782
18.3%
1,122,488
5.6%
8.4%
8.6%

113,835
17.8%
1,054,168
5.2%
7.9%
8.1%

48,016
7.3%
452,714
3.1%
3.3%
3.5%

32,087
6.0%
275,596
6.4%
2.2%
2.1%
31,022
4.1%
294,930
6.9%
2.2%
2.3%

6850
61.3%
59,619
18.6%
0.5%
0.5%
---
---
---
---
---
---
---
---
---
Total
1,442,112
15.7%
13,053,283
5.0%
---
---
Source: Automakers & ANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini 
^ Excluding Sprinter: up 6.2% to 29,020 in September; up 7.2% to 249,890 YTD.

Nissan's 18% increase occurred as sales at its namesake brand, Nissan rose 17% with help from a 46% Rogue increase. Infiniti volume jumped 30% to 10,220 units, the third consecutive 10K month for Infiniti. Subaru and Mitsubishi, two smaller Japanese auto brands, posted massive percentage increases in September. Mitsubishi is strengthened by its best seller, the Outlander Sport; Subaru by the Forester and Outback which both topped the 15K mark.

Porsche sales rose 23% in September 2015 with across the board increases. The Cayenne and Macan produced 57% of Porsche's three-quarter sales. 

Audi, one of America's fastest and most consistently growing premium brands, posted a 16% increase in September with best-ever Q5 sales and a 16% A3 increase. Though embroiled in controversy at the tail end of the month, only a small portion of the Audi lineup in America was directly impacted. Wait a second: how did Volkswagen sales increase?


Remember, the diesel scandal erupted at the tail end of September 2015. Moreoever, it didn't impact all of the brand's sales. Only about one out of every four or five VW models are equipped with TDI engines in the United States. Moreover, on a daily sales rate basis, Volkswagen sales did decrease in September. There was one extra day of sales in September - the month was essentially 4% longer this year than last - and that day included Labour Day weekend, sales of which had been collected by August's data in 2012, 2013, and 2014. On a DSR basis, Volkswagen USA sales were down 3.5%, from 1083 in September 2014 to 1046 in September 2015. 


BMW sales improved to the tune of a 4% increase despite a 4% loss in SAV sales. Thank the brand's cars, up 7%, for the uptick. Volvo's gradual resurgence continues on the back of the new XC90, which accounted for one-in-five Volvo USA sales last month.


But it was Mercedes-Benz that overcame two consecutive months of Lexus leadership to end September as America's top-selling premium brand. Mercedes-Benz sold 3492 GLEs plus 1659 copies of its M-Class predecessor in September, making the combo Mercedes-Benz's second-best-selling model last month.


Hyundai USA sales rose 14% to more than 64,000 units, the seventh consecutive month in which Hyundai topped the 60K mark. Hyundai managed to accomplish for only six consecutive months in the middle of 2014, the brand's best-ever U.S. sales year. Hyundai's Kia partner ended September by recording its best-ever third quarter. In September, Kia's Forte, Optima, K900, Sportage, Sorento, Sedona, and Soul all posted meaningful increases.


Mazda recorded minimal growth in September 2015 from a daily sales rate perspective - total volume was up 7%. The 3 declined marginally; total CX-3 and CX-5 sales were up 29%.


Finally, the Wall Street Journal reports that Ferrari sales were down 17% to 134 in September; up 8% to 1709 YTD. WSJ also says Lamborghini sales rose 6% to 76 in September and 122% to 801 YTD, that Rolls-Royce sales rose 13% to 70 in September and 3% to 636 YTD.

RECOMMENDED READING

U.S. Auto Sales Brand Rankings - October 2015 YTD
U.S. Auto Sales Brand Rankings - August 2015 YTD
U.S. Auto Sales Brand Rankings - 2014 Year End
U.S. Auto Sales Brand Rankings - September 2014 YTD
Top 30 Best-Selling Vehicles In America - September 2015

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