Small SUV Sales In America – August 2015 YTD


2016 Mazda CX-3 white

As U.S. passenger car sales slid 10% in August 2015 and midsize cars fell 9% to 226,000 units, U.S. sales of small SUVs and crossovers – CR-V/Escape/RAV4 class utilities – jumped 6% to 248,000 units.

U.S. Vehicle Sales Rankings By Model – August 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model – August 2015 YTD

Though the fleet-only Chevrolet Captiva Sport is discontinued and contributed 1892 fewer sales to the tally; though the Ford Escape, Toyota RAV4, Mazda CX-5, and GMC Terrain all declined; the massive gains from many competitors and a 2% uptick in sales of the best-selling Honda CR-V powered the category forward.

USA small SUV sales chart August 2015
Click Chart To Expand

That said, the “compact” class didn’t grow as quickly as the overall SUV/crossover category, which shot up 11% in August 2015. 

Part of the reason for the overall category’s big improvement is down to the subcompact group, the size of which grew from six contenders – not including the FWD-only Kia Soul and others like it – in August 2014 to 11 candidates in August 2015. Last month marked the arrival of the Mazda CX-3, which was generating Canadian sales way back in May. 

In addition to the addition of the Trax, 500X, HR-V, Renegade, and CX-3, most continuing members of the subcompact fleet continue to increase. Only the aging Mini Countryman was down in August. Category-wide sales doubled.

While their total is relatively low – Honda and Toyota sold 65,305 CR-Vs and RAV4s, 22,459 more than the whole subcompact CUV category’s total – the gains produced are massive. CR-V-class SUVs/CUVs increased by fewer than 14,000 units in August; subcompact Renegade-class utilities were up by nearly 22,000 units.

GCBC’s review of the 2016 Mazda CX-3 will be published later this week. Here’s our review of the 2014 Buick Encore.

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You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015August 2014

Small SUVs 
& Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
1
1893 -99.9% 55 35,201 -99.8%
25,211
21,387 17.9% 192,505 167,539 14.9%
9375
9147 2.5% 68,938 63,456 8.6%
28,870
28,996 -0.4% 204,539 208,444 -1.9%
9237
9680 -4.6% 72,460 71,134 1.9%
34,771
34,079 2.0% 229,574 217,293 5.7%
6609
5266 25.5% 33,151 33,369 -0.7%
18,763
18,235 2.9% 140,888 113,494 24.1%
7523
4749 58.4% 39,707 43,252 -8.2%
11,058
9120 21.3% 80,186 60,841 31.8%
5749
4494 27.9% 34,996 28,862 21.3%
10,033
10,709 -6.3% 72,906 70,093 4.0%
2188
1134 92.9% 11,413 9101 25.4%
27,665
21,419 29.2% 188,143 137,339 37.0%
17,565
16,432 6.9% 114,204 105,356 8.4%
30,534
35,614 -14.3% 200,818 179,345 12.0%
3165
2151 47.1% 19,249 17,446 10.3%
Total
248,317
234,505 5.9% 1,703,732 1,561,565 9.1%

Subcompact SUVs & Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
6286
4867 29.2% 43,661 32,585 34.0%
5985
36,911
1029
2323
4567
24,617
8156
28,907
698
698
1398
2412 -42.0% 10,879 15,216 -28.5%
282
228 23.7% 1215 1304 -6.8%
3286
2869 14.5% 24,421 20,801 17.4%
2360
2353 0.3% 19,354 30,439 -36.4%
8799
8244 6.7% 59,324 48,612 22.0%
Total
42,846
20,973 104% 252,310 148,957 69.4%

Offroaders
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
18,160
17,988 1.0% 139,930 120,113 16.5%
1132
1254 -9.7% 9246 12,092 -23.5%
2
1692 -99.9% 223 11,353 -98.0%
Total
19,294
20,934 -7.8% 149,399 143,558 4.1%

Source: Automakers & ANDC 
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.


RECOMMENDED READING
Small SUV Sales In America – August 2016 YTD
Small SUV Sales In America – September 2015 YTD
Small SUV Sales In America – July 2015 YTD
Small SUV Sales In America – August 2014 YTD
Top 20 Best-Selling SUVs In America – August 2015
U.S. Auto Sales Brand Rankings – August 2015 YTD
Midsize SUV Sales In America – August 2015 YTD