USA Auto Sales Brand Rankings - August 2015 YTD

2014 Jeep Cherokee red
Due to a shorter sales month, even though new vehicle sales are hotter in 2015 than they were in 2014, August 2015 figures appeared lower. Total U.S. new vehicle sales declined 0.6% on pure volume terms in August 2015.


U.S. Vehicle Sales Rankings By Model - August 2015 YTD
U.S. Car Sales Rankings By Model - August 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model - August 2015 YTD


Over the last few years, August figures reported by automakers have actually included sales from the Labour Day weekend, at least part of which includes September. August 2015 sales figures do not. Thus, we're looking at totals achieved during a shorter span – and without the big Labour Day weekend sales – than we were at this time a year ago. On a daily sales rate basis, the American auto industry was up 3.2% in August 2015.

Analysts therefore anticipated a year-over-year decline of between 2% and 3%, yet Fiat Chrysler Automobiles, the first automaker to report U.S. August sales, recorded a 2% year-over-year improvement. Chrysler and Dodge sales plunged, but big gains from Jeep and modest improvements from Ram and Fiat helped out. Similarly, Ford Motor Company sales jumped by nearly 6% as F-Series volume strengthened as the Ford brand's utilities jumped 12%. 


  • Ford leads all brands; GM is the top manufacturer
  • Lexus tops all luxury brands
  • Accord is the best-selling car; CR-V the best-selling SUV/crossover
  • Fastest-growing brands are Mitsubishi, Volvo, and Jeep; fastest-falling brands are Smart, Scion, Dodge


USA automaker market share August 2015
Click Chart To Expand
General Motors, America's largest seller of new vehicles, was down by a modest 0.7% as Cadillac and Chevrolet combined for a 1.8% loss; with Buick and GMC rising. Toyota, the planet's largest automaker, saw its namesake brand tumble 10% even as Lexus sales rose 2% (or 6% ona  daily sales rate basis) to more than 33,000 units. American Honda saw sales at its Honda brand tumbled 8%, but the brand continues to look to the future as a new Civic is prepped and as the HR-V contributed 4567 extra sales. More brand details after the table.

In the end, thanks largely to gains from Jeep, Ford, Ram, Subaru, and a number of premium brands, auto sales slipped by less than 1% in August 2015. 


If you don't wish to see automakers arranged alphabetically, click column headers to sort automakers by August sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added later this afternoon. In the coming days, GCBC will also publish a complete list of year-to-date sales for every single vehicle line, a list which includes brand results. Here's last month's version of that post. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns will be sortable.
August 2016 • September 2015 • July 2015 August 2014 • Updated at 4:21 PM AT on 09.01.2015
Rank
Automaker
August
2015
%
Change
2015
YTD
%
Change
August
2015
Market
Share
YTD
Market
Share
#22
15,313
-1.1%
117,315
10.8%
1.0%
1.0%
#36
75
---
443
---
0.0%
0.0%
#20
18,794
9.9%
130,063
12.1%
1.2%
1.1%
#35
228
-5.4%
1685
-3.7%
0.0%
0.0%
#17
27,755
2.0%
223,348
5.9%
1.8%
1.9%
#19
22,281
0.6%
149,386
-2.6%
1.4%
1.3%
#21
15,738
-5.5%
110,791
-2.8%
1.0%
1.0%
#3
183,098
-1.5%
1,425,507
2.6%
11.6%
12.3%
#18
25,580
-14.1%
221,550
14.0%
1.6%
1.9%
#12
42,386
-15.0%
337,177
-15.7%
2.7%
2.9%
#31
3388
0.8%
28,421
-11.6%
0.2%
0.2%
#1
Ford
225,244
5.6%
1,678,929
2.5%
14.3%
14.5%
#11
49,363
3.5%
362,853
10.6%
3.1%
3.1%
#4
140,178
-7.5%
937,501
0.1%
8.9%
8.1%
#7
72,012
2.9%
514,175
2.5%
4.6%
4.4%
#23
10,635
16.1%
85,348
10.8%
0.7%
0.7%
#33
1143
-3.5%
10,221
-4.4%
0.1%
0.1%
#6
80,804
17.6%
555,709
20.5%
5.1%
4.8%
#8
58,897
7.7%
426,160
5.4%
3.7%
3.7%
#28
5225
16.4%
42,548
20.5%
0.3%
0.4%
#13
33,487
2.1%
222,151
11.7%
2.1%
1.9%
#24
8636
6.0%
65,284
7.9%
0.5%
0.6%
#32
1245
1.0%
7506
-3.9%
0.1%
0.1%
#16
29,938
-4.4%
216,091
-0.4%
1.9%
1.9%
#15
30,633
5.8%
238,827
7.8%
1.9%
2.1%
#27
5826
-1.1%
64,515
11.9%
0.4%
0.6%
#25
8289
22.1%
65,701
24.4%
0.5%
0.6%
#5
122,716
-2.0%
915,358
3.6%
7.8%
7.9%
#29
5008
10.3%
34,876
9.8%
0.3%
0.3%
#10
49,439
6.1%
318,542
6.7%
3.1%
2.7%
#30
3895
-37.0%
32,691
-22.1%
0.2%
0.3%
#34
617
-53.7%
4682
-36.1%
0.0%
0.0%
#9
52,697
4.9%
375,632
12.5%
3.3%
3.2%
#2
186,999
-9.7%
1,418,160
2.3%
11.9%
12.2%
#14
32,332
-8.1%
238,074
-2.8%
2.0%
2.1%
#26
5869
18.3%
40,854
4.3%
0.4%
0.4%
---
---
---
---
---
---
 ---
---

270,480
-0.7%
2,048,537
3.2%
17.1%
17.6%

233,880
5.6%
1,744,213
2.7%
14.8%
15.0%

224,381
-8.8%
1,673,002
2.8%
14.2%
14.4%

201,672
1.7%
1,461,842
5.5%
12.8%
12.6%

155,491
-6.9%
1,054,816
1.2%
9.9%
9.1%

133,351
-0.8%
1,000,706
4.2%
8.5%
8.6%

130,909
5.0%
940,335
3.9%
8.3%
8.1%

56,362
-1.2%
404,698
2.6%
3.6%
3.5%
32,864
2.0%
263,908
7.3%
2.1%
2.3%

31,250
3.2%
243,509
6.4%
2.0%
2.1%

6368
16.4%
52,769
14.7%
0.4%
0.5%
---
---
---
---
---
---
---
---
---
Total
1,577,179
-0.6%
11,611,179
3.8%
---
---
Source: Automakers & ANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini 
^ Excluding Sprinter: up 5% to 28,373 in August; up 7% to 220,870 YTD.

With a 46% drop in Frontier sales, a 7% overall car drop, Nissan USA wasn't able to post an overall increase despite a big Infiniti improvement and a 29% Rogue increase. Compatriot Mazda was down 4% in August as the 2, 3, 5, 6, CX-5, and CX-9 all posted year-over-year declines. Unlike Mazda, rival Japanese automaker Subaru is growing on a constant basis. August's 5% uptick was produced by gains from the Forester, Impreza, and XV Crosstrek. Mitsubishi's 22% gain made August the brand's 18th consecutive month in which sales increased on a year-over-year basis.

Kia USA reported its best-ever August with gains from the Forte, K900, Sportage, Sorento, Sedona, and Soul. Hyundai joined Kia in producing meaningful gains and a best-ever August for the brand. The Korean duo was up 5% in August and 4% year-to-date.

Audi, Volkswagen's premium brand, posted a 10% gain equal to 1693 extra sales, year-over-year. A4, A5, Allroad, and R8 sales are falling, everything else is up. Volkswagen's own Volkswagen brand, on the other hand, lost 8% of its August volume as the brand's two best-selling models – Jetta sedan and Passat – slid 18% and 19%, respectively. Porsche posted a 10% gain, equal to 468 extra sales for the Porsche brand. Porsche volume has risen by 3117 sales so far this year.

The BMW Group's BMW brand was up 2% in August; BMW's Mini brand similarly rose by 2%. With Mercedes-Benz managing fewer than 29,000 non-Sprinter August sales, Lexus was America's top-selling premium brand in August 2015. Volvo, aiming to once again become a relatively high-volume upmarket brand, posted an 18% YOY increase in August with help from 918 XC90 sales, an 89% improvement.

RECOMMENDED READING
U.S. Auto Sales Brand Rankings - August 2016 YTD
U.S. Auto Sales Brand Rankings - September 2015 YTD
U.S. Auto Sales Brand Rankings - July 2015 YTD
U.S. Auto Sales Brand Rankings - 2014 Year End
U.S. Auto Sales Brand Rankings - August 2014
Top 30 Best-Selling Vehicles In America - August 2015

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