Small SUV Sales In Canada – August 2015 YTD


2016 Ford Escape red

Canadian sales of the Ford Explorer are surging, but its little brother, the Escape, continues to decline.

Canada Vehicle Sales Rankings By Model – August 2015 YTD
Canada SUV/Crossover Sales Rankings By Model – August 2015 YTD

The Escape is, of course, Canada’s best-selling SUV/crossover month in and month out. But Escape volume has declined, on a year-over-year basis, in each of the last four months and in seven of the last eight months. Year-to-date, Escape sales in Canada are 3773 units lower than they were at this stage in 2014. 

The Escape will end 2015 as Canada’s top-selling small utility vehicle and the country’s best-selling SUV/crossover overall. With four months remaining on the calendar, the Escape is 4647 sales ahead of the second-ranked Toyota RAV4. 

For the RAV4 to unseat the perennial leader, the Toyota would need to outsell the Escape by 1162 sales in each of the last four months. In August, the RAV4 trailed the Escape by 1052 sales.

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Canada small SUV sales chart August 2015
Click Chart To Expand

Clearly then, the Escape is losing market share at a rapid rate. Through the first eight months of 2014, 17% of the small utility vehicles sold in Canada were Escapes. That figure fell to 14% through the first eight months of 2015. 

In the overall SUV/crossover scheme, the Escape’s market share has fallen from 9% in 2014 to 7% in 2015. The cause of the decline? Not only are many of the Escape’s direct rivals selling far more often this year than last – Cherokee, Rogue, and RAV4 are collectively up 27%, or 15,001 units – but all-new crossovers are attracting clientele, as well. Subcompact SUV sales in August, for example, were up 89% as four nameplates which weren’t on sale at this time last year generated 3013 Canadian sales.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015August 2014

Small SUVs 
& Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
1774
1445 22.8% 12,916 13,827 -6.6%
3020
2008 50.4% 17,228 17,113 0.7%
4442
5081 -12.6% 31,704 35,477 -10.6%
905
1040 -13.0% 7133 7843 -9.1%
3351
2920 14.8% 25,551 22,900 11.6%
2205
1002 120% 10,804 8528 26.7%
3469
2038 70.2% 20,338 14,247 42.8%
247
584 -57.7% 2432 4106 -40.8%
1021
533 91.6% 7402 3609 105%
634
550 15.3% 4205 4197 0.2%
2150
2048 5.0% 14,718 13,328 10.4%
820
605 35.5% 3727 3418 9.0%
3632
2800 29.7% 24,196 19,488 24.2%
970
915 6.0% 8297 8617 -3.7%
3390
3660 -7.4% 27,057 22,855 18.4%
1125
1005 11.9% 7726 7313 5.6%
Total
33,155
28,234 17.4% 225,434 206,866 9.0%

Subcompact SUVs & Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
406
629 -35.5% 3195 3752 -14.8%
861
990 -13.0% 4859 5547 -12.4%
89
363
1712
4351
306
1042
906
3437
155
206 -24.8% 809 1194 -32.2%
628
525 19.6% 3893 4049 -3.9%
367
342 7.3% 3069 2672 14.9%
771
586 31.6% 5538 4694 18.0%
Total
6201
3278 89.2% 30,556 21,908 39.5%

Offroaders
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
1797
2564 -29.9% 14,943 16,837 -11.2%
156
77 103% 1167 736 58.6%
56 8 555 -98.6%
Total
1953
2697 -27.6% 16,118 18,128 -11.1%

Source: Automakers & Global Automakers Of Canada
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada – August 2016 YTD
Small SUV Sales In Canada – September 2015 YTD
Small SUV Sales In Canada – July 2015 YTD
Small SUV Sales In Canada – August 2014 YTD
Top 20 Best-Selling SUVs In Canada – August 2015
Canada Auto Sales Brand Rankings – August 2015 YTD