Small SUV Sales In Canada - August 2015 YTD

2016 Ford Escape red
Canadian sales of the Ford Explorer are surging, but its little brother, the Escape, continues to decline.


Canada Vehicle Sales Rankings By Model - August 2015 YTD
Canada SUV/Crossover Sales Rankings By Model - August 2015 YTD


The Escape is, of course, Canada's best-selling SUV/crossover month in and month out. But Escape volume has declined, on a year-over-year basis, in each of the last four months and in seven of the last eight months. Year-to-date, Escape sales in Canada are 3773 units lower than they were at this stage in 2014. 

The Escape will end 2015 as Canada's top-selling small utility vehicle and the country's best-selling SUV/crossover overall. With four months remaining on the calendar, the Escape is 4647 sales ahead of the second-ranked Toyota RAV4. 

For the RAV4 to unseat the perennial leader, the Toyota would need to outsell the Escape by 1162 sales in each of the last four months. In August, the RAV4 trailed the Escape by 1052 sales.

Canada small SUV sales chart August 2015
Click Chart To Expand
Clearly then, the Escape is losing market share at a rapid rate. Through the first eight months of 2014, 17% of the small utility vehicles sold in Canada were Escapes. That figure fell to 14% through the first eight months of 2015. 

In the overall SUV/crossover scheme, the Escape's market share has fallen from 9% in 2014 to 7% in 2015. The cause of the decline? Not only are many of the Escape's direct rivals selling far more often this year than last – Cherokee, Rogue, and RAV4 are collectively up 27%, or 15,001 units – but all-new crossovers are attracting clientele, as well. Subcompact SUV sales in August, for example, were up 89% as four nameplates which weren't on sale at this time last year generated 3013 Canadian sales.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015August 2014
Small SUVs 
& Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
1774
144522.8%12,91613,827-6.6%
3020
200850.4%17,22817,1130.7%
4442
5081-12.6%31,70435,477-10.6%
905
1040-13.0%7133 7843-9.1%
3351
292014.8%25,55122,90011.6%
2205
1002120%10,804 852826.7%
3469
203870.2%20,33814,24742.8%
247
584-57.7%2432 4106-40.8%
1021
53391.6%74023609105%
634
55015.3%4205 41970.2%
2150
20485.0%14,718 13,32810.4%
820
60535.5%3727 34189.0%
3632
280029.7%24,19619,48824.2%
970
9156.0%82978617-3.7%
3390
3660-7.4%27,05722,85518.4%
1125
100511.9%772673135.6%
---
---
--------- --- ---
Total
33,155
28,23417.4%225,434 206,866 9.0%

Subcompact SUVs & Crossovers
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
406
629-35.5%31953752-14.8%
861
990-13.0%48595547-12.4%
89
------363------
1712
------4351------
306
------1042------
906
------3437------
155
206-24.8%8091194-32.2%
628
52519.6%38934049-3.9%
367
3427.3%3069 267214.9%
771
58631.6%5538469418.0%
---
---
--------- --- ---
Total
6201
327889.2%30,556 21,908 39.5%

Offroaders
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
1797
2564-29.9%14,943 16,837 -11.2%
156
77103%1167736 58.6%
---
56---8555 -98.6%
---
---
--------- --- ---
Total
1953
2697-27.6%16,118 18,128 -11.1%
Source: Automakers & Global Automakers Of Canada
* vehicle also displayed in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you'll see the Encore and XV Crosstrek are listed with small cars, too, and the pricey FJ Cruiser and Xterra with midsizers, as well... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada - August 2016 YTD
Small SUV Sales In Canada - September 2015 YTD
Small SUV Sales In Canada - July 2015 YTD
Small SUV Sales In Canada - August 2014 YTD
Top 20 Best-Selling SUVs In Canada - August 2015
Canada Auto Sales Brand Rankings - August 2015 YTD

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