Sporty Car Sales In Canada – August 2015 YTD


2016 Mazda MX-5 Miata red roof up

With two months under its belt, Mazda’s fourth-generation, ND, 2016 MX-5 Miata has produced little more than 150 Canadian sales, a tiny number for a car which attracted more than 160 sales in a single month as recently as July 2012.

South of the border, the real MX-5 action is picking up. Although auto sales in the United States are only about nine or ten times stronger than they are in Canada, MX-5 Miata sales were 18 times stronger in the U.S. than in Canada in August.

Canada Vehicle Sales Rankings By Model – August 2015 YTD
Canada Car Sales Rankings By Model – August 2015 YTD

The last time Mazda USA produced five digit annual figures, in 2008, sales were only eight times stronger in the U.S. than in Canada.


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Canada sports car sales chart August 2015
Click Chart To Expand

Mazda Canada likely wishes supply was stronger, but the summer convertible rush may be over before the brand can take advantage of the freshness of the new car. 

Meanwhile, while Mazda attracted only 76 buyers in August, a wide variety of sports cars produced greater Canadian sales volume: Mustang, Boxster/Cayman, 2-Series, Corvette, Genesis Coupe, and FR-S, just to name a few.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, GTs, roadsters, and convertibles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015August 2014

American Muscle
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
215
201 7.0% 2221 2487 -10.7%
188
91 107% 2297 1168 96.7%
520
445 16.9% 5494 4099 34.0%
Total
923
737 25.2% 10,012 7754 29.1%

Euro Sports Cars
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
27
74
39
23 69.6% 132 240 -45.0%
6
7 -14.3% 90 135 -33.3%
31
42 -26.2% 353 333 6.0%
21
29 -27.6% 219 280 -21.8%
51
36 41.7% 286 273 4.8%
34
25 36.0% 193 197 -2.0%
Total
209
162 29.0% 1347 1458 -7.6%

Misc. Sporty Cars
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
116
253 -54.2% 1195 1650 -27.6%
3 2 50.0%
120
89 34.8% 1043 466 124%
356
347 2.6% 3503 2098 67.0%
155
75 107% 1459 964 51.3%
14
1
16 -93.8% 46 72 -36.1%
95
116 -18.1% 817 1180 -30.8%
40
54 -25.9% 310 319 -2.8%
128
622
76
37 105% 423 451 -6.2%
74
34 118% 481 312 54.2%
143
180 -20.6% 1003 1185 -15.4%
64
76 -15.8% 664 750 -11.5%
261
254 2.8% 2096 1889 11.0%
37
41 -9.8% 368 352 4.5%
160
313 -48.9% 1872 1410 32.8%
Total
1826
1885 -3.1% 15,905 13,114 21.3%

Warm Hatches
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
296
489 -39.5% 2200 4472 -50.8%
214
384 -44.3% 2303 2541 -9.4%
404
200 102% 3516 1954 79.9%
95
121 -21.5% 808 854 -5.4%
183
126 45.2% 1814 1445 25.5%
Total
1192
1320 -9.7% 10,641 11,266 -5.5%

Premium Sporty Cars
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
3
6 -50.0% 85 91 -6.6%
1
10 -90.0% 24 28 -14.3%
4
6 -33.3% 105 80 31.3%
5 -100% 24 67 -64.2%
1 -100%
13
91
27
23 17.4% 232 280 -17.1%
4 -100% 35 -100%
8
9 -11.1% 94 99 -5.1%
64
65 -1.5% 640 584 9.6%
3 -100% 18 3 500%
Total
120
131 -8.4% 1313 1268 3.5%

Source: Automakers & Global Automakers Of Canada
^ Mini sales include everything except the Countryman.
* also included in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.

RECOMMENDED READING
Sporty Car Sales In Canada – August 2016
Sporty Car Sales In Canada – September 2015 YTD
Sporty Car Sales In Canada – July 2015 YTD
Sporty Car Sales In Canada – August 2014 YTD
Top 20 Best-Selling Cars In Canada – August 2015
Canada Auto Sales Brand Rankings – August 2015 YTD