Small And Midsize Luxury Car Sales In Canada – August 2015 YTD


2016 BMW 3-Series

Canadian sales of the BMW 3-Series slid 20% in August 2015, a 224-unit decline compared with August 2015. 

But the 3-Series ate further into the year-to-date lead of the class-leading Mercedes-Benz C-Class, sales of which jumped 60% last month.

Canada Vehicle Sales Rankings By Model – August 2015 YTD
Canada Car Sales Rankings By Model – August 2015 YTD

At the end of June, the C-Class was 1030 sales ahead of the best-selling BMW. Two months later, the C-Class’s lead is down to 810 units. That gap is significant, but for the 3-Series, it’s not insurmountable.

The difficulty for BMW – if best-selling status is more important than total volume and/or profit – is that the 4-Series is now a unique nameplate and the 4-Series Gran Coupe steals some of the 3-Series sedan’s sales. 

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Canada luxury car sales chart August 2015
Click Chart To Expand

Total 3-Series/4-Series sales are up 14% to 9718 through the first eight months of 2015, nearly 2700 units greater than the C-Class has managed.

One rung up the ladder, however, both Mercedes-Benz and BMW are struggling to maintain interest in their E-Class and 5-Series lineups. Combined, the E-Class, the E-Class’s CLS-Class, and the 5-Series are down 18% so far this year. Direct rivals from Audi, Cadillac, Jaguar, and Lexus are all in decline, as well.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015August 2014

Small/Entry 
Luxury Car
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
249
266 -6.4% 1633 2001 -18.4%
419
3350
205 -100%
352
265 32.8% 2719 1211 125%
Audi A4  ^
466
371 25.6% 3828 3869 -1.1%
116
253 -54.2% 1195 1650 -27.6%
—- 3 2 50.0%
120
89 34.8% 1043 466 124%
875
1099 -20.4% 6215 6448 -3.6%
356
347 2.6% 3503 2098 67.0%
46
32 43.8% 344 116 197%
418
240 74.2% 2089 2348 -11.0%
329
285 15.4% 2131 2258 -5.6%
40
54 -25.9% 310 319 -2.8%
57
79 -27.8% 586 721 -18.7%
258
364 -29.1% 2318 2704 -14.3%
128
622
212
272 -22.1% 1468 1899 -22.7%
756
472 60.2% 7025 4264 64.8%
342
305 12.1% 2599 2404 8.1%
62
50 24.0% 489 758 -35.5%
82
47 74.5% 739 624 18.4%
Total
5683
4890 16.2% 44,209 36,365 21.6%

Midsize Luxury Car
August
2015
August
2014
%
Change
2015
YTD
2014
YTD
%
Change
13
4 225% 128 186 -31.2%
206 -100% 1249 -100%
81
103 -21.4% 618 757 -18.4%
73
102 -28.4% 532 700 -24.0%
166
248 -33.1% 1199 1472 -18.5%
38
87 -56.3% 479 727 -34.1%
74
40 85.0% 443 466 -4.9%
5
11 -54.5% 25 52 -51.9%
73
215 -66.0% 986 1073 -8.1%
14
6 133% 140 55 155%
32
42 -23.8% 345 382 -9.7%
Kia K900 
2
1 100% 21 16 31.3%
199
305 -34.8% 1547 1802 -14.2%
42
54 -22.2% 279 353 -21.0%
5
10 -50.0% 133 162 -17.9%
100
92 8.7% 757 1059 -28.5%
225
349 -35.5% 2065 2523 -18.2%
1
3
61 47 29.8%
23
35 -34.3% 307 351 -12.5%
Total
1168
1910 -38.8% 10,066 13,432 -25.1%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
‡ The XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

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Small & Midsize Luxury Car Sales In Canada – August 2016 YTD
Small & Midsize Luxury Car Sales In Canada – September 2015 YTD
Small & Midsize Luxury Car Sales In Canada – July 2015 YTD
Small & Midsize Luxury Car Sales In Canada – August 2014 YTD
Top 20 Best-Selling Cars In Canada – August 2015
Canada Auto Sales Brand Rankings – August 2015 YTD
Large Luxury Car Sales In Canada – August 2015 YTD