America’s new vehicle industry reported a 0.6% year-over-year loss in August 2015, a modest decline which masks the fact that auto sales continued to sell at a hot pace. August 2014’s figures took into account a longer period, one which included traditional Labour Day sales. August 2015’s figures did not.
The seasonally adjusted annualized rate, an equation which takes severe seasonal fluctuations into account, continued above the 17 million-unit mark in August. The daily selling rate in August 2015 was better than it was in August 2014.
With that context in mind, with 21 August 2015-related sales articles already published to GoodCarBadCar.net in September, and with another August 2015-related article published on Jalopnik, here are August 2015 U.S. auto sales facts you may have missed, factoids we may not have yet published, and tidbits deserving of mention from each and every brand.
August marked the first month in which we could see year-over-year TLX figures. Sales jumped 90% compared with the TLX’s first month in August 2014. Compared with the TLX, TSX, and TL sales from August 2014, TLX sales in August 2015 were up 46%.
|Acura TLX. Top: Chevrolet Silverado HD|
Alfa Romeo’s 4C enjoyed its second-best month yet in the U.S. 75 4Cs were sold in the U.S, down from 97 in January’s peak but up from 48 in July.
Audi’s 10% August improvement occurred with a dramatic increase in Q volume. The Q3, Q5, and Q7 crossovers combined for 8256 sales, 44% of Audi’s total. Those figures are up from 5859 and 34% in August 2014.
Top 13 Best-Selling Pickup Trucks In America – August 2015
Top 20 Best-Selling Cars In America – August 2015
Top 20 Best-Selling SUVs In America – August 2015
Commercial Van Sales In America – August 2015 YTD
Minivan Sales In America – August 2015 YTD
Fiat sold 1029 copies of the new Renegade-related 500X in August 2015, the best month yet for the 500X in its four-month lifespan. In the meantime, 500L sales, at just 305 units, were at their second-lowest total ever.
Nissan’s upmarket Infiniti division recorded a 16% year-over-year increase in August. Only Mitsubishi, Volvo, Jeep, and Land Rover grew at a faster pace. Infiniti’s SUVs were up 34%; Infiniti’s cars were up 1% even as the Q40 fades away. Only 264 were sold last month, down from 1546 a year ago.
Land Rover, Jaguar’s Indo-Brit partner brand, posted a 16% jump in August sales as the Discovery Sport finally took off. Compared with the LR2’s performance from a year ago, Discovery Sport sales were up 139% to 881 units.
Lexus was America’s top-selling premium brand in August 2015 with a year-over-year 2% improvement to 33,487 units. Take away the NX and RC, Lexus products which didn’t exist a year ago, and Lexus sales were down 16% to 27,702.
Mazda sold 10,033 CX-5s in August 2015. That 6%, 676-unit loss came as Mazda USA began selling the CX-3: 698 of them.
Mitsubishi, oft-ignored and usually forgotten, reported the brand’s 18th consecutive monthly year-over-year increase in August. Mitsubishi is on track for more than 95,000 sales in calendar year 2015. Mitsubishi sold 345,111 new vehicles in 2002.
Nissan’s cars took a 7% hit in August as three products fell by more than half, as the Maxima plunged 30%, and as the Sentra and 370Z tumbled, as well.
Porsche’s 10% increase was powered by the products Porsche didn’t sell at the beginning of this century. 911 sales slid 7.5%; Boxster volume was down 21%. But the 918 Spyder, Cayman, Panamera, Cayenne, and Macan were collectively up 19%.
Toyota’s Scion brand was down 37% in August, sadly not surprising at all. Every model in the brand’s fleet was down: FR-S, iQ, tC, xB, and xD. They slid 33%, 96%, 28%, 15%, and 98%, respectively. The iM and iA are on sale now.
Subaru’s best ever Forester month helped push the brand above the 50,000-unit mark for the second consecutive month after ten months below 50K. August was also the best month ever for the XV Crosstrek. Combined, Forester and XV brought in 26,364 sales, precisely half of Subaru’s U.S. August volume.
Toyota’s 10% drop in August 2015 was the fifth-worst in the industry. Only Smart, currently replacing the brand’s lone car, Scion, Toyota’s own sub-brand, Chrysler, and Dodge fell more harshly. Avalon, Camry, Corolla, Prius, Prius V, Prius C, Venza, FJ Cruiser, Land Cruiser, RAV4, Sienna, and Tundra sales all decreased.
During a month in which the industry failed to match last August’s volume, struggling Volkswagen sales predictably slid 8%. The Golf and Tiguan were the bright lights, but together they account for less than one-third of the brand’s business. Non-Golf/Tiguan sales were down 24%.
Volvo’s not back, yet. But the new XC90 is performing in the early stages. Sales nearly tripled, year-over-year, to 918 units in August. And the new XC90 isn’t stealing attention from the XC60, which rose 32% to 2361 units and is up 33% to 16,417 this year.