Top 20 Worst-Selling Vehicles In America – August 2015


2016 Cadillac ELR black

Further proof that the Cadillac ELR is GM’s latest flop arrived with August 2015’s U.S. sales figures. Cadillac sold only 45 ELRs in August, a 77% year-over-year drop from the 196 sold in August 2014.

U.S. Vehicle Sales Rankings By Model – August 2015 YTD

In other words, precisely one year after reporting the best-ever ELR sales total, Cadillac lost more than three quarters of the ELR’s sales volume in the brand’s home market. With only 45 sales reported, August 2015 was the lowest-volume month for the ELR since January 2014.

Inventory at the beginning of August wasn’t particularly high, of course, as Cadillac prepares to switch over to the 2016 ELR, which should be better than the original.

The ELR was not the worst-selling vehicle in America in August 2015, not when measured by year-over-year percentage decline; not when measured by outright volume. The majority of cars which declined more rapidly, however, were discontinued models. And the majority of cars which genuinely sold less often were either discontinued, on hiatus, or enormously more costly.

medianet_width=’468′; medianet_height= ’60’; medianet_crid=’481536334′;
You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

August 2016 • September 2015 • July 2015August 2014

Rank
Worst-Selling Vehicle 
By Percentage Decline
%
Change
August
2015
August
2014
#1
Chevrolet Captiva Sport
-99.9% 1 1893
#2
Toyota FJ Cruiser
-99.9% 2 1692
#3
Acura TL
-99.8% 1 463
#4
Land Rover LR2
-99.7% 1 369
#5
Honda Ridgeline
-99.7% 4 1347
#6
Acura TSX
-99.6% 1 240
#7
Mazda 2
-99.5% 5 1080
#8
Dodge Avenger
-98.8% 35 2905
#9
Scion xD
-98.0% 16 789
#10
Scion iQ
-95.9% 9 219
#11
Mercedes-Benz CL-Class
-94.1% 1 17
#12
Jaguar XK
-89.0% 15 136
#13
Nissan Cube
-86.7% 46 347
#14
BMW 7-Series
-83.0% 90 529
#15
Infiniti Q40
-82.9% 264 1546
#16
Cadillac ELR
-77.0% 45 196
#17
Mercedes-Benz CLS-Class
-75.8% 278 1150
#18
Honda Insight
-70.7% 85 290
#19
Mitsubishi i MiEV
-70.0% 6 20
#20
Nissan GT-R
-68.8% 65 208

Rank
Worst-Selling Vehicle
By Volume
August
2015
August
2014
%
Change
T1
Mercedes-Benz CL-Class
1 17 -94.1%
T1
Chevrolet Captiva Sport
1 1893 -99.9%
T1
Acura TL
1 463 -99.8%
T1
Acura TSX
1 240 -99.6%
T1
Land Rover LR2
1 369 -99.7%
T1
Lexus LFA
1 3 -66.7%
#7
Toyota FJ Cruiser
2 1692 -99.9%
#8
Honda Ridgeline
4 1347 -99.7%
#9
Mazda 2
5 1080 -99.5%
#10
Mitsubishi i MiEV
6 20 -70.0%
#11
Scion iQ
9 219 -95.9%
#12
Jaguar XK
15 136 -89.0%
#13
Scion xD
16 789 -98.0%
#14
Porsche 918 Spyder
22 15 46.7%
#15
Dodge Avenger
35 2905 -98.8%
#16
Audi R8
35 50 -30.0%
#17
Dodge Viper
40 38 5.3%
#18
Cadillac ELR
45 196 -77.0%
#19
Nissan Cube
46 347 -86.7%
#20
Volvo S80
60 132 -54.5%

Source: Automakers & ANDC
Vehicles which sold at least once in August 2014 but not at all in August 2015: Volvo C70, Subaru Tribeca, Acura ZDX, Chevrolet Avalanche, Mercedes-Benz R-Class, Mercedes-Benz SLS AMG. Volvo sold 50 S60 Cross Countrys, a low enough figure to crack the top 20 in August, but we do not include vehicles in their first month on sale.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In America – August 2016
Top 20 Worst-Selling Vehicles In America – September 2015
Top 20 Worst-Selling Vehicles In America – July 2015
Top 10 Worst-Selling Vehicles In America – August 2014
U.S. Auto Sales Brand Rankings – August 2015 YTD
Top 30 Best-Selling Vehicles In America – August 2015