Top 20 Worst-Selling Vehicles In America – July 2015


2014 BMW 5-Series sedan silver

Measured by year-over-year decline, the BMW 5-Series was the 20th-worst-selling vehicle in America in July 2015. Its key rival, the Mercedes-Benz E-Class, ranked 51st thanks to  26% drop.

U.S. Vehicle Sales Rankings By Model – July 2015 YTD

For the 5-Series, July was the second consecutive month with fewer than 3000 U.S. sales. Before June, monthly 5-Series volume had dipped below the 3000-unit mark only three times in the previous 56 months. 5-Series sales are down 23% so far this year.

As for the E-Class, which escaped the ignominy of this worst seller list again in July, U.S. volume has now decreased in twelve consecutive months. 

Besides the 5-Series, there are other vehicles in the top 20 that shouldn’t appear here. (Many should, because they’re either discontinued or on hiatus.) But those vehicles – ELR, S80, 500L – were never the volume players that the 5-Series is, nor did they lose nearly as much volume as the 5-Series did in July. 

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

July 2016 • August 2015 • June 2015July 2014

Rank
Worst-Selling Vehicle 
By Percentage Decline
%
Change
July
2015
July
2014
#1
Chevrolet Captiva Sport
-99.98% 1 4497
#2
Toyota FJ Cruiser
-99.8% 3 1424
#3
Acura TL
-99.6% 3 736
#4
Acura TSX
-99.6% 2 479
#5
Honda Ridgeline
-99.6% 6 1340
#6
Mazda 2
-99.5% 10 2075
#7
Land Rover LR2
-99.4% 2 335
#8
Dodge Avenger
-98.2% 78 4318
#9
Scion xD
-93.7% 43 682
#10
Jaguar XK
-92.2% 11 141
#11
Audi TT
-92.1% 8 101
#12
Mercedes-Benz CL-Class
-90.0% 1 10
#13
Scion iQ
-84.5% 27 174
#14
Fiat 500L
-78.1% 314 1436
#15
Volvo S80
-70.3% 35 118
#16
Infiniti Q40/G Sedan
-69.6% 407 1340
#17
Smart Fortwo
-67.4% 441 1351
#18
Cadillac ELR
-64.9% 66 188
#19
Mazda 5
-64.4% 551 1547
#20
BMW 5-Series
-61.5% 2186 5676

Rank
Worst-Selling Vehicle
By Volume
July
2015
July
2014
%
Change
T1
Mercedes-Benz CL-Class
1 10 -90.0%
T1
Chevrolet Captiva Sport
1 4497 -99.98%
T1
Lexus LFA
1
T4
Acura TSX
2 479 -99.6%
T4
Land Rover LR2
2 335 -99.4%
T6
Acura TL
3 736 -99.6%
T6
Toyota FJ Cruiser
3 1424 -99.8%
#8
Honda Ridgeline
6 1340 -99.6%
#9
Audi TT
8 101 -92.1%
#10
Mazda 2
10 2075 -99.5%
#11
Jaguar XK
11 141 -92.2%
#12
Mitsubishi i MiEV
12 17 -29.4%
#13
Scion iQ
27 174 -84.5%
#14
Volvo S80
35 118 -70.3%
#15
Porsche 918 Spyder
40 3 1233%
#16
Audi R8
41 53 -22.6%
#17
Scion xD
43 682 -93.7%
#18
Alfa Romeo 4C
48
#19
Nissan Cube
52 324 -84.0%
#20
Dodge Viper
63 46 37.0%

Source: Automakers & ANDC
Vehicles which sold at least once in July 2014 but not at all in July 2015: Mercedes-Benz SLS AMG, Acura ZDX, Subaru Tribeca, Volkswagen Routan, Volvo C70
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In America – July 2016
Top 20 Worst-Selling Vehicles In America – August 2015
Top 20 Worst-Selling Vehicles In America – June 2015
Top 10 Worst-Selling Vehicles In America – July 2014
Top 30 Best-Selling Vehicles In America – July 2015
U.S. Auto Sales Brand Rankings – July 2015 YTD