Small SUV Sales In Canada – July 2015 YTD


2013 Ford Escape

Canadians nearly made the Nissan Rogue their favourite small SUV/crossover, and thus their favourite utility vehicle overall, in July 2015. The perennial best seller, Ford’s Escape, finished July only two units ahead of Nissan’s most popular model.

Canada Auto Sales Brand Rankings – July 2015 YTD
Canada Vehicle Sales Brand Rankings – July 2015 YTD
Canada SUV/Crossover Sales Rankings – July 2015 YTD

During a month in which Canadian sales of SUVs and crossovers jumped 15%, the core group of Escape-class utility vehicles were up just 5% to nearly 30,000 units. That’s well ahead of the rate of growth posted by the overall industry – 0.5% – but well back of the expansion achieved among small premium brand SUVs, which jumped 21% last month.

Part of the blame for the less rapid growth can likely be attributed to a flock of new subcompact crossovers. While they haven’t made it impossible for vehicles like the Honda CR-V to increase their volume, the rate at which vehicles like the CR-V are growing is likely slowed by the presence of vehicles like the Honda HR-V.

Canada small SUV/crossover sales chart July 2015
Click Chart To Expand

Mazda Canada, for example, sold 2166 CX-5s in July 2015. But the company also sold 1010 copies of the subcompact CX-3. If the CX-3 didn’t exist – which it didn’t at this time last year – doesn’t it seem possible that Mazda would likely have sold more CX-5s? Perhaps. But not 1010 more, that’s for sure.

In other words, while the subcompact crossover category likely steals a measure of sales away from traditional small SUVs and crossovers, the main achievement of this burgeoning category is displayed in its ability to grow the SUV/CUV market as a whole.

Now, for some housekeeping. If you feel the small SUV/crossover table below is shorter than before, well, that’s because it is. The Kia Sorento is bigger than it used to be. The Hyundai Santa Fe treads middle ground between these small utilities and vehicles like the Ford Edge. Whereas before we showed the Sorento and Santa Fe both with these small utilities – with which the Sorento and Santa Fe lineups still compete, based on price – and midsize utilities, we’re reserving them exclusively for the midsize category from now on. These decisions aren’t purely based on size nor are they purely based on price. We also take into account conversations with experts, buyers, and sales personnel. As always, if you don’t appreciate their absence in this category or don’t approve of their inclusion in the other, you can always see all vehicles ranked together in one place and compile your own list.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • July 2016 • August 2015 • June 2015July 2014

Small SUVs 
& Crossovers
July
2015
July
2014
%
Change
2015
YTD
2014
YTD
%
Change
1432
1734 -17.4% 11,142 12,382 -10.0%
2349
2573 -8.7% 14,208 15,105 -5.9%
3664
5078 -27.8% 27,262 30,396 -10.3%
838
1032 -18.8% 6228 6803 -8.5%
3280
3206 2.3% 22,200 19,980 11.1%
999
913 9.4% 8599 7526 14.3%
3426
1930 77.5% 16,869 12,209 38.2%
138
409 -66.3% 2185 3522 -38.0%
1010
346 192% 6381 3076 107%
568
485 17.1% 3571 3647 -2.1%
2166
1871 15.8% 12,568 11,280 11.4%
624
451 38.4% 2907 2813 3.3%
3662
2801 30.7% 20,564 16,688 23.2%
1206
1052 14.6% 7327 7702 -4.9%
3287
3071 7.0% 23,667 19,195 23.3%
988
1209 -18.3% 6601 6308 4.6%
Total
29,637
28,161 5.2% 192,279 178,632 7.6%

Smallest SUVs & Crossovers
July
2015
July
2014
%
Change
2015
YTD
2014
YTD
%
Change
514
495 3.8% 2789 3123 -10.7%
693
776 -10.7% 3998 4557 -12.3%
252
274
1936
2639
319
736
1010
2531
124
180 -31.1% 654 988 -33.8%
584
543 7.6% 3265 3524 -7.3%
394
351 12.3% 2702 2330 16.0%
789
622 26.8% 4767 4108 16.0%
Total
6615
2967 123% 24,355 18,630 30.7%

Offroaders
July
2015
July
2014
%
Change
2015
YTD
2014
YTD
%
Change
2000
2797 -28.5% 13,146 14,273 -7.9%
154
83 85.5% 1011 659 53.4%
65 -100% 8 499 -98.4%
Total
2154
2945 -26.9% 14,165 15,431 -8.2%

Source: Automakers & Global Automakers Of Canada
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek listed with small cars, too, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 

RECOMMENDED READING
Small SUV Sales In Canada – July 2016 YTD
Small SUV Sales In Canada – August 2015 YTD
Small SUV Sales In Canada – June 2015 YTD
Small SUV Sales In Canada – July 2014 YTD
Top 20 Best-Selling SUVs In Canada – July 2015
Canada Auto Sales Brand Rankings – July 2015 YTD
Midsize SUV Sales In Canada – July 2015 YTD