Small And Midsize Luxury SUV Sales In America – May 2015 YTD


2015 Volvo XC60 brown

May 2015 was the first full month of sales for Land Rover USA’s new Discovery Sport. A replacement for the LR2 (formerly the Freelander) and not the LR4 (which is known as a Discovery in other parts of the world), the Discovery Sport is a 5+2 in a class full of five seaters. 

U.S. Vehicle Sales Rankings By Model – May 2015 YTD
U.S. SUV/Crossover Sales Rankings By Model – May 2015 YTD

440 copies of the Discovery Sport were sold in May. Land Rover USA has only sold more than 400 LR2s twice in the last five years.

USA luxury SUV sales chart May 2015
Click Chart To Expand

If the Discovery Sport is to become the top-selling Land Rover in America, it’ll need to routinely sell around 1500 units per month. But if it’s to play among the big boys in its category, Land Rover will need to sell 4000 Discovery Sports per month. 

That’s unlikely, but at 2000-2500 sales per month, the Discovery Sport will be an upper mid-level player in the small luxury SUV/crossover category, just ahead of former Ford PAG stablemates from Volvo (XC60) and Lincoln (MKC).

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • May 2016 • June 2015 • April 2015 • May 2014

Compact
Luxury SUV
May 
2015
May
2014
%
Change
2015
YTD
2014
YTD
%
Change
1128
5380
1140
1161 -1.8% 4787 10,259 -53.3%
2386
10,136
Total
4654
1161 301% 20,303 10,259 97.9%

Small
Luxury SUV
May
2015
May
2014
%
Change
2015
YTD
2014
YTD
%
Change
5343
4299 24.3% 20,657 18,864 9.5%
4280
3836 11.6% 17,396 15,903 9.4%
2575
5723 -55.0% 10,982 19,697 -44.2%
375
2756
248
265 -6.4% 1015 1207 -15.9%
440
587
2
389 -99.5% 65 1701 -96.2%
970
1196 -18.9% 5845 5239 11.6%
4014
16,546
2289
677 238% 9385 677 1286%
2558
3457 -26.0% 11,286 14,872 -24.1%
1046
1263 -17.2% 5183 1263 310%
1707
1552 10.0% 9461 6604 43.3%
Total
25,847
22,657 14.1% 111,164 86,027 29.2%

Midsize Luxury SUV
May
2015
May
2014
%
Change
2015
YTD
2014
YTD
%
Change
5421
5997 -9.6% 24,828 25,774 -3.7%
5 -100% 1 53 -98.1%
1823
1455 25.3% 6895 7006 -1.6%
5797
4313 34.4% 21,643 18,466 17.2%
565
329 71.7% 2510 1771 41.7%
5777
4762 21.3% 24,461 24,212 1.0%
3141
2736 14.8% 14,775 13,441 9.9%
382
361 5.8% 2519 2576 -2.2%
780
530 47.2% 3622 1768 105%
1674
1496 11.9% 9657 8325 16.0%
2182
1958 11.4% 9612 8504 13.0%
8000
9476 -15.6% 37,046 38,838 -4.6%
442
503 -12.1% 1727 2238 -22.8%
1488
2403 -38.1% 6813 11,332 -39.9%
3991
4084 -2.3% 19,419 18,049 7.6%
1392
1294 7.6% 6691 7413 -9.7%
700
552 26.8% 2749 2714 1.3%
387
431 -10.2% 2022 1777 13.8%
741
462 60.4% 1108 2240 -50.5%
Total
44,683
43,147 3.6% 198,098 196,497 0.8%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains you’ll see the XC70 listed with luxury cars as well as with SUVs and crossovers and the Touareg with luxury SUVs and mainstream SUVs… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury SUV Sales In America – May 2016
Small & Midsize Luxury SUV Sales In America – June 2015 YTD
Small & Midsize Luxury SUV Sales In America – April 2015 YTD
Small & Midsize Luxury SUV Sales In America – May 2014 YTD
Top 20 Best-Selling SUVs In America – May 2015
U.S. Auto Sales Brand Rankings – May 2015 YTD
Large Luxury SUV Sales In America – May 2015 YTD